SEO SEM BEST PRACTICES

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Who are the customers behind all those clicks?

With so many channels and more fragmented customer journeys, the real challenge is ensuring you engage audiences at the right time through the right device.

Each sale is the culmination of a series of marketing touches that may involve several channels over the course of days or even weeks.

3. Expand Your Marketing Funnel.

Know which channels drive your marketing results.

This last piece falls into place when you analyze the paid click share and query that each SEM option represents within your industry.

Your team can test, change and optimize your brand’s SEM strategy for better results.

Attribution gets quite complex at times, so if you can prove campaigns with paid search deliver ROI and bottom-line results, you’ll unlock more budget and further optimize search performance.

At the risk of over-simplifying, growth marketing is essentially the path to attracting the right visitors to your business. Not just the low-hanging-fruit, top-of-funnel visitors, but those who are “sticky” and likely to lead to a conversion or sale.

Optimize your search efforts by combining organic search with a paid SEM strategy.

Apply the Same Process to Allocate Budget Between AdWords & Bing Ads.

We’ve all heard of growth marketing.

As our constant companion, search is no longer just a product — it’s a behavior.

But what does growth marketing actually mean?

Right-time, right-place engagement alone is no longer enough to compel potential customers.

Pick the Right Metrics to Measure SEM Impact.

New research from Bing Ads allows us to better understand the five distinct stages all customers share:

Here are six best practices for a winning SEM strategy.

SEM also reinforces your conversion funnel and unifies disparate marketing activities.

SEM is the backbone of today’s marketing mix.

Be sure to align your SEM strategy with your campaign objectives:

You can use Semrush to determine the keyword difficulty score of all the keywords you would like to use in your content.

Images play a crucial role in improving the user experience of visitors on your site. Chances are you spend a lot of time selecting the right images to enhance your blog posts, product pages, and other important pages on your site.

Bottom line: Create content that aligns with the search intent of your target audience.

An SEO best practice is to add internal links from top-ranking pages on your site to pages that need a boost.

But do you spend an equal amount of time optimizing the images on your site? When used the right way, images can contribute to your site's overall SEO and boost organic traffic. Below are four things you can do to optimize your images.

9. Publish Long-Form Content.

With that in mind, here is how you can create a well-structured URL:

“Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It's often the primary piece of information used to decide which result to click on, so it's important to use high-quality titles on your web pages.”

An SEO best practice is to always keep the search intent in mind while creating content for your website.

Case in point: NinjaOutreach boosted their organic traffic by 40% by optimizing internal links.

The Backlink Gap tool will return a graph and a table depicting the comparison between the five domains’ backlink profiles. The graph provides a quick glimpse at the most recent link building activities of your competitors.

When creating long-form content on your blog, target keywords that strike a good balance between search volume and keyword difficulty.

There are several strategies and techniques you can follow to rank higher on Google, but if you don't get the basics right, like your on-page SEO, your chances of ranking on page 1 of Google are minimal.

Lazy loading is a technique that defers the loading of non-critical resources (images, videos, etc.) at page load time. Instead, images and videos are loaded only when users need them.

To identify link building opportunities for your site, you need to select your domain in the drop-down menu just above the table.

“When we lazy load images and video, we reduce initial page load time, initial page weight, and system resource usage, all of which have positive impacts on performance.”

3. Optimize Your Images.

The larger your image file size, the longer it takes the web page to load, which is why it is imperative that you compress your images before uploading them on your site.

The most commonly used image formats on the web are JPEG and PNG. Both of these formats use different compression techniques, which is why the file sizes between these two can be dramatically different.

For instance, take a look at the search results for “how to make oatmeal cookies.”

To lazy load your images and videos on WordPress, you can use the free a3 Lazy Load plugin.

For that reason, you should aim at publishing 1-2 thoroughly researched, long-form articles that include helpful information to Google users. Google wants you to focus on the needs of the user over SEO, and it is the best way to keep readers and convert. However, we all know SEO is important as well.

If your site takes a long time to load, you are going to have a lot of frustrated users, and your rankings will drop.

Let's get started.

Title Tags.

Long story short, there is a strong correlation between content length and search performance.

Long-tail keywords tend to have low search volume, but in some cases, they could help reach the customers you need. If the search volume is just too low, aim for mid-tail keywords with low to medium keyword difficulty.

You can also use Semrush to perform a site audit and fix all the performance issues with your site. Here is how:

This list will include the websites that are linking to your competitors' domains, but not yours. Armed with this knowledge, you can kickstart a campaign to steal your competitors' most authoritative backlinks.

You can use Semrush's Backlink Gap Tool to analyze the backlink profiles of up to five competitors to unravel untapped link building opportunities.

Despite advances in Google’s abilities to understand images, adding alt text to images is still a necessary step. Adding alt text to images improves web accessibility and helps browsers better understand the images on your site.

Once you have an idea of what SEO is and how to find keywords to target, it's a good idea to think deeper about search intent.

There are several free tools that can help you check your page speed, including Google's very own PageSpeed Insights; you can learn how to improve your Google PageSpeed Insights score here on Semrush.

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