SEO SEM GOOGLE ADWORDS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

TRY OUR PACKAGES

Small Package
$49
Human Articles with Readable Spin
TIER 1
15 High DA web 2.0 Properties
10 High DA Trusted Profiles
20 High DA Bookmarks
5 EDU Profiles
50 Powerful Web 2.0 Profiles
10 Blog Platform Articles
10 High DA Documents Links
10 Manual Image Submission Links
10 Niche Related Blog Comments
1 Weebly Post
1 Tumblr Post
1 Wordpress Post
1 Blogspot Post
1 Medium Post
50 Facebook Reshares
50 Twitter Retweets
100 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Instant Link Indexer Services
Drip Feed Pinging
Order Now
Medium Package
$99
80 Unique Human Articles no spin
TIER 1
30 High DA web 2.0 Properties
25 High DA Trusted Profiles
30 High DA Bookmarks
7 EDU Profiles
70 Web 2.0 Media Profiles
25 Blog Platform Articles
15 High DA Documents Links
12 Image Sharing Backlinks
20 Niche Related Blog Comments
10 High DA Forum Profiles
10 Press Releases
Video Creation
10 Video Submissions
Power Point Creation
10 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
5 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Mix.com Share
1 Flickr Share
1 Myspace Share
100 Facebook Reshares
100 Twitter Retweets
250 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Article Submission
Guestbook Comments
Social Network Profiles
Static Links
Referrer Links
Instant Link Indexer Services
Drip Feed Pinging
Order Now
Big Package
$159
140 Unique Human Articles no spin
TIER 1
50 High DA web 2.0 Properties
40 High DA Trusted Profiles
40 High DA Bookmarks
10 EDU Profiles
100 Web 2.0 Media Profiles
50 Blog Platform Articles
20 High DA Documents Links
15 Image Sharing Backlinks
30 Niche Related Blog Comments
20 High DA Forum Profiles
20 Press Releases
Video Creation
20 Video Submissions
Power Point Creation
20 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
10 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Mix.com Share
1 Flickr Share
1 Myspace Share
1 Penzu Post
1 Ex.co Post
1 Behance Post
1 Voog Post
1 Linkedin Post
1 EzineArticle Post
250 Facebook Reshares
300 Twitter Retweets
500 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Article Submission
Guestbook Comments
Social Network Profiles
Static Links
Referrer Links
Instant Link Indexer Services
Drip Feed Pinging
Order Now

PORTFOLIO

Should you focus 100% of your digital marketing efforts on SEO? Or should you combine SEO and PPC and launch a full-on search marketing campaign.

The opposite is also true. If your copy doesn’t push people to click, your Quality Score will suffer. And your PPCs will start to get super expensive.

Put another way:

The big issue with PPC is this:

For example, my entire business has been built on ranking for informational keywords that my target audience (pro marketers) search for.

SEO or PPC: What to Focus On.

But with SEO, once you rank, you’re pretty much set. Your investment is all up-front. Once you actually rank, you don’t need to invest a lot of money into maintaining your current rankings.

You Can Manage An Adwords Account: On the surface, PPC sounds super simple. Bid on keywords. Get traffic.

Off-Page SEO: Off-page SEO is all about getting trust and authority signals from other websites. This mainly involves building high-quality backlinks to your site. But Google may also use other off-page signals to size up your site’s authority, like E-A-T and social media sharing.

(You can even set your account to automatically bid so that you appear in a certain position).

You Have the Ability to Launch and Test Landing Pages: One of the first things you’ll learn about PPC is that you need targeted landing pages for each ad. Or at least each ad group. So to get the most out of PPC, you need a way to quickly launch lots of different web pages. And run A/B tests to figure out which one is performing best.

For example, let’s take a quick look at one of my pages that’s currently ranking #1 in Google for “on page SEO”.

On the other hand, if you focus your SEM efforts in PPC, you can start to see results pretty much instantly.

Technical SEO: Here’s where you make sure that Google and other search engines can crawl and index all of the pages on your website. Technical SEO also includes things like making sure your pages load quickly. And that your site architecture is set up correctly.

But in practice, managing a Google Ads account is no joke. You need to take into keyword-targeting, ads, Quality Score, ROI, conversion rates… and process all of this data to make decisions on how to get the most out of your ads.

When I launched my first website, I was running all of my SEM myself. I was writing content and optimizing it for search engines (SEO). And managing my Google Ads account (PPC). So in addition to being “Founder”, I was also “SEM Manager”.

SEM Overview.

You Have a Very Limited Budget: If you’re a startup or small business with a tiny marketing budget, you probably want to focus on SEO. You may not see an ROI on your SEO budget for months or years. But it still makes more sense than burning through your marketing budget on PPC ads that may only run for a week.

So over the short-term, PPC is usually cheaper than SEO.

You Can Rank For Informational Keywords: Informational keywords are terms like “What is X” or “How to X”. Although these types of search queries don’t convert super well, they get a lot of search volume. So if you feel like you can write AMAZING content on topics that customers search for in Google, SEO is probably your best bet.

Then, we hired a graphic designer to take all of the screenshots. We also worked with an illustrator to make these nice custom illustrations.

The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.

But make no mistake: SEO is NOT free. Not even close.

And when someone clicks on your ad, you pay whatever amount that you bid. The amount that you pay when someone clicks on your ad is known as cost per click (CPC).

SEO vs SEM: Main Features.

The fact is: SEO takes time. A lot of time. Especially if your site is new and doesn’t have a lot of backlinks yet.

This doesn’t mean that you should expect it to take 2 years to rank in Google. If you target long tail keywords and implement SEO best practices, you can start to see some results within a few months.

But if you feel like you have the staff to manage both PPC and SEO, go for it. Otherwise, I’d pick one or the other.

Which means that you need a regular monthly budget that you can play with to figure out what combination of keyword targeting, ad copy, landing pages and bids work best for you.

One of the main differences between SEO and SEM is speed .

Google’s search results are divided into two main categories: the paid search results and the organic search results.

Even so, there’s no question that PPC starts working much more quickly than SEO.

Then, there was the content itself. I had to invest 20+ hours writing that post.

– We are living in an age of data and information overload. Ensure that you track only that data which is relevant to your digital marketing campaign objective or strategy. – Use the data available across your google analytics that helps you understand the audience type, demographics, etc both across Real-Time feature and the Audience feature in Your Google Analytics account. – Users flow will help you understand your customer journey and digital touch points. It’ll help to know which pages and what kind of content your end users consume, what appeals to them, where the drop offs are, and helps you design a more suitable website, content marketing, and SEO focused experience for your end users. – Affinity: Across segments like In-Market, affinity categories, others etc will help you understand your customer likes, dislikes, online buying and browsing behaviours, topics of interest etc. It will also play a crucial role in designing Pay Per Click (PPC) campaigns integrated as part of your digital marketing strategy using Google Adwords, Facebook ads etc. – Measure the lifetime value (LTV) of your users using Google Analytics: The Lifetime Value report shows you how user value (Revenue) and engagement (App views or Page views, Goal Completions, Sessions, and Session Duration) grow during the 90 days after a user is acquired. These could be anything based on your Goals tracked, measured through the analytics. For example, actual sales conversions, lead enquiry, subscribe, email newsletters, page views, sign-ups etc. These will work better if you have clear GOALS defined for your business. Understanding customer acquisition cost, customer lifetime value will help organisations to design a customised goal based digital marketing social media brand ROI campaign. Goal tracking using analytics will allow you to have a great amount of control on your ROI results.

Consumer behaviour, lifestyle, mobile footprint and Custom reports can also be tracked using google analytics. Connect your Adwords with your analytics for optimised reporting of the same.

– Organic reach is crucial to any business today. So, ensure that your content is relevant, high-quality, and original. – Your website traffic, quality and the flow of customers & prospects will play a key factor in SEO. Ensure that your website domain and hosting deliver perfect uptime and bandwidth. Your website URL, permalink, content or Page Heading (H1, H2, metatags, meta description) etc. are to be clearly planned and designed. – SEO and SEM work very well together – good content boosts organic traffic. Investing in PPC (Pay Per Click) from time to time ensures you get a competitive advantage. Focus on both. – Create a KRC – Knowledge Resource Centre which will enable your prospects and end users to build a level of trust about you as an organisation and more importantly, help you build trust about your level of expertise. – Images, optimised and used efficiently with title, description and of course, Alt Text tags will also empower or boost your SEO results. – Integrating Blog posts, social media feeds, actively and engaging users in real-time boosts your SEO and SEM effectively. – Today, as a digital marketer, you can add features and functionalities in the form of plugins, widgets etc to get great results, to track metrics, and to deliver content in a way that your end readers expect, which, in turn, will boost your SEO/SEM. Also, using social media strategies like social media contests and influencer marketing adds great results to your SEO and SEM strategy.

Ananth V is a Global Award Winning Digital Marketing Professional and a renowned international speaker in the field of Digital Marketing, Social Media, Marketing Research, Marketing Management, Technology and Entrepreneurship across industries and countries. An IIM graduate with over 14 years of work experience, he has worked with varied advertising agencies and corporates for leading global brands. Over the years, Ananth has received a series of global awards for his expertise. From being the “Most influential Digital Marketing Leaders 2016” by CMO Asia and World Marketing Congress to winning first place in the Global Peter Drucker Challenge Award in Entrepreneurs category and being interviewed by BBC Business Worldwide News Money & Finance, at GPDF14 in Vienna, Austria “Global Business: Young Horizons”, Ananth also serves as a speaker, influencer, panellist and corporate trainer on Digital Marketing discussions.

SEO/SEM:

About the Author: Ananth V.

– First understand the WHY behind your marketing objective. This will tell you which Campaign to go for. For eg. Search Network, Display Network, Universal app, Videos, etc . – Understand your budget & ROI expectations and realistically allot a budget for your Adwords strategy and campaign. – Don’t run campaigns at a stretch. Rather, focus on the results every day and keep track of the same to ensure they are delivering the right set of results as desired from your stakeholders, organisation and of course, your customers. – Focus on creating a good landing page, it is the key to get a Top Position for your Google Adwords. – Use tools like Google Keyword planner for getting the best understanding of your core keywords, landing page etc. and bid accordingly. – Focus on Content Quality (and relevance), Landing Page Quality (and relevance), Core Keywords, and finally, your bid across the same to get best results. Abide by Google Adwords guidelines at all times. – Did you know? If you get a high-quality score for your google Adwords, it not only gets you a top page position for your ad, but also might help you get optimised bids and costing if your ad focus is high on customer expectations and relevance.

Google Analytics:

Google Adwords:

Though each aspect of Google Adwords, SEO, SEM, and Google Analytics are detailed learning and in-depth topics on their own, here are 7 quick tips on each of them for the professional digital marketer in you:

Digital marketing is a vast subject. But like any other field, the more you learn, the more your practice, the better you get hands-on with respect to delivering real industry focused solutions using digital strategies.

For more Digital Marketing Industry updates, follow Ananth V on Facebook, Twitter & his Website.

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.