SEO SEM RICH ECOMMERCE CONTENT

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

The SEO title tag is one of the most important element of on-site search optimization. It should include your business name along with the main keyword phrase you are targeting. You should write this title tag in less than 70 characters and in a way that is appealing to search visitors, as they will see it in search results.

Before you use a keyword, do some research on it. Know how often people search for it (keyword search volume), how competitive it is in the paid advertising space (cost-per-click, or CPC), and what people are looking for when they use that keyword.

The larger your images, the longer a browser takes to load them. If you reduce an image’s size from 1,000×1,000 pixels to 500×500 pixels, you’ve reduced its “weight” by half. You can also save your images as lower-quality JPG (JPEG)s with a program like Adobe Photoshop.

Simplify Your Site Architecture.

You need more information on your product pages so Google can find them. Here are the specific things you want to work on.

Publishing videos offsite on networks like YouTube can be a great way to attract and educate potential customers about your products.

If you have alternative views of your product, include keywords that people would use if they were searching for those images in search.

Building backlinks for ecommerce sites doesn’t have to be difficult. Guest posting on blogs related to your niche is one easy, white-hat way to build links. Simply email the owners of the blogs you’re interested in and offer them three or more ideas for potential guest posts.

If you want your ecommerce SEO strategy to work, you need the right tools. The following are some of the most helpful websites for finding ways to improve your on-page and off-page SEO for greater visibility in the search engines.

Keywords are the thing you need to focus on. Particularly, you’ll want to analyze the keywords on their homepages as well as their top product pages.

Cluttered homepages can confuse visitors as well as search engines. For instances, maybe you sell products in many different categories. Google will struggle to identify what you sell and who you’re targeting with your products, so get specific about what your site offers.

Conduct Competitor Research.

Ecommerce SEO might seem like a huge task, especially if you already have a website populated with tons of products. Yes, it might take time, but you can speed up the process with a solid strategy.

Search engine bots will discover your pages and products on your website based on a clear internal linking structure that is easy to follow — and not too deep.

Let’s take a look at our checklist for ecommerce SEO:

You can get traffic from paid search , but SEO costs much less. Plus, ad blockers and ad blindness can reduce the effectiveness of paid search, so you’ll want to optimize for search regardless.

Simply type in a keyword related to your product. The tool will scrape various sources on the web for information about related keywords, CPC, search volume, and more.

Create Backlinks for Ecommerce SEO.

CPC tells you how much people pay per click when they buy advertising based on a specific keyword. A high CPC indicates increased competition. If your target keyword is extremely competitive, consider finding a long-tail alternative.

If you have no clue where to start with on-site optimization for your ecommerce site, then your competitors are your best bet. Larger competitors, in particular, have probably already put in the legwork for optimizing their websites, and you can learn many of their secrets on their websites themselves.

As an added bonus, when people share your product on Facebook or Pinterest, that keyword will be in the title of the shared post.

If people can’t find your site (SEO), they can’t convert on your offers. Similarly, if you haven’t optimized for conversions, all the visitors in the world won’t bring you sales.

Let’s break it down further.

Search volume tells you how much interest a particular keyword inspires in consumers. A high search volume indicates greater popularity, which means you’ll get more active searches for that keyword.

This is where things get a little trickier. Most category pages get straight to the products with no introduction — which isn’t good for Google.

Putting your primary keyword in the URL (and making the URL readable and friendly) is simple and improves search rankings.

This could actually hit my site with a penalty. If those sites that copied are low-quality, I should disavow those links (essentially telling Google not to follow them) to avoid a penalty.

How To Perform Technical SEO Audits For Ecommerce Websites.

Ahrefs, the tool I mentioned above, is an all-around amazing SEO tool. You can use it for keyword research, competitive research, to build backlinks and much more.

The “Suggested bid” is the CPC. A high CPC indicates a high buyer intent, as we discussed.

But enough theory — let’s talk about how to actually do it!

…but there’s also the fact that content is one of the easiest ways for your store to rank for more keywords and build more backlinks.

I actually deleted a lot of these pages, thus why they can’t be found. You may also get this from old products no longer on your store.

Desktop performs well in:

Here’s how and where to input all of this information in BigCommerce to optimize your product category pages.

On-Page SEO for Ecommerce Product Pages.

Here is a handy infographic from SEMrush showing the 10 HTTPS implementation mistakes that you should fix on your site now.

…cho0se a competitor…

And that wraps up our section on link building. But how do you know if this stuff is even working?

Luckily, BigCommerce allows you to remove these extra subfolders from your URL quickly and easily.

They’re not all necessary, but they make life easier. Cool? Cool. Let’s get started!

Step 10: Find opportunities to improve site speed.

Grab a coffee, lock the door and settle in… it’s time to learn ecommerce SEO.

This should be fewer than the number of URLs in your crawl report. If there are more, that could signal junk pages being categorized, such as product or site searches, blog category pages, or tag pages.

Content marketing is my personal favorite kind of marketing. There’s the stats…

But I haven’t answered the most important question… Why should you even care?

Looks like my two biggest are “The Wandering RV” (my brand name) and “Bill Widmer” (hey, that’s me!).

Of course if you’re a BigCommerce merchant, you can schedule some time with our team to learn more about SEO coaching from BigCommerce University.

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