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Let’s dive into what to look for.
Beware! Unfortunately, assuming that those companies charging the most must, therefore, have the most expertise or “best SEO services” is seldom a practical approach. If you’re in charge of choosing an SEO company for your business, no matter what the price, select the company that instills the most confidence in their ability to deliver an ROI on the budget your business decides to allocate to SEO services.
The short answer is that SEO pricing ranges anywhere from $50 per hour to over $250 per hour depending on the SEO agency you hire. The SEO-famous Neil Patel ostensibly charges up to $5,000 just for an initial hour-long consultation. All of that is not to say that your neighbor’s daughter down the street who is “good with computers” won’t offer to do it for $200 a month, and heck, she might even know what she’s doing! We’re also not saying that Neil Patel might not be worth that $5,000 price (spoiler alert: if you’re not a Fortune 500 company, he most likely isn’t).
Example Basic SEO Plan Pricing.
In fact, this complete transparency extends far beyond pricing and is one of the lesser-known advantages of working with OuterBox.
If we determine that any specific client requests are of lesser “SEO priority” than our recommended SEO strategies and planned tasks, we communicate that openly. We will still honor a client’s requests, but there may be a separate cost. This way, we ensure that we deliver the results the client expects while still meeting any and all special requests.
More importantly, how does one gauge the value and costs of those services to determine what kind of budget to allocate to SEO services?
Located in Akron, OH, OuterBox overheads are significantly lower than SEO agencies operating in NYC, for example, which helps us keep our SEO service prices down despite our proven skills and expertise. This may be a piece of the criteria you want to consider.
For example, our specialty at OuterBox is eCommerce SEO and lead generation SEO for B2B websites. Look for a company that has experience working in your industry, but be prepared to pay extra for that experience. Your results will be worth it.
Once a customized strategy and monthly SEO cost are recommended, we resolve to make your money work as hard as planned.
SEO PRICING FAQ’s.
Most reputable US based agencies charge between $100-$250 per hour. How many hours you’ll need each month to meet your goals and expectations all depends on how competitive your industry is and where you currently rank. We offer free SEO estimates .
SEO hourly rates usually fall in the $50-$250 per hour range. If your business is making only a few hundred dollars per month in online revenue, don’t expect to see a fast turnaround on $1,000 per month of SEO spend. If you are looking to pay for SEO by the hour, it may be wise to hire a consultant or hire an agency to perform an SEO audit and then pay an hourly rate for specific SEO services as needed. However, if you do need those types of immediate results with a website with very little existing exposure, you likely would benefit by supplementing your SEO efforts with paid advertising, such as a Google Ads campaign, to begin with. Don’t fret; OuterBox also offers some of the nation’s leading AdWords management services, so talk with us about how we can help your campaign be as successful as possible.
Whether you hire an inexpensive SEO consultant from a foreign country (hint: India) or a nationally recognized eCommerce SEO agency, there are a few different types of pricing models you can expect to see offered:
We hinted above that local SEO campaigns may theoretically be more affordable than attempting to rank nationally for the same set of keywords, but geographical target area is just one variable that affects the cost. Local SEO pricing is still subject to the same variables that we’ve touched on above but typically ranges from $250 – $3,000 a month. Read more about our local SEO services and pricing for more information!
SEO Skill Set & Expertise.
With more than 5 billion Google searches a day, it’s important to be in front of your customers when they are looking for your products or services. Potential customers searching on Google or other search engines are “actively engaged”, meaning they are looking for YOU. If you’re at the top of the search your chance to capture that traffic increase significantly. Did you know that over 25% of people click on the first organic search result on Google? That means if a keyword is a search 10,000 times per month, by being number 1 on Google you could receive upwards of 2,500 free visits a month. Unless you have a massive paid search budget (and don’t mind spending it), ranking organically is vitally important to the success of your integrated digital marketing strategy.
Want a quick SEO pricing overview? Watch our 3:43 video below!
The amount of time it takes to get results all depends on where you currently rank. If you’re on page 50 for your desired keywords it will take longer to get to page 1 than if you’re on page 3 already. Within our free consultation we’ll determine how long it’ll take to get you where you want to be.
An Example of Our Client’s Results – 200% Traffic Increase.
Since every SEO company operates differently, there is not a standard price for SEO services. The price is based on the SEO agency’s location, payroll expenses, and many outside factors.
If you’re willing and able to learn the major aspects of SEO and commit to working on them for at least 10 hours per week, then doing your own SEO may be an option for you. For others who realize their time is better spent on parts of their business or job they understand, paying an SEO agency or consultant is probably a better use of time and money.
With more than one type of SEO and at least three different pricing models being widely used, understanding SEO and local SEO pricing can be confusing. The following FAQ can help you make sense of SEO pricing, including local SEO costs.
A: A good Local SEO campaign will have all of the following components:
A: Since local SEO (or any type of SEO, for that matter) is a long-term process, most business owners see value in getting started as soon as possible. If you are in the process of having a new website created, have SEO professionals involved from the beginning for best results.
A: Local SEO pricing ranges from $1,500 to $2,300 per month for one location.
Q: Can I do my own SEO?
A: While there is no industry standard for SEO pricing, the average cost a small business can expect to pay for SEO services ranges from $500 – $5,000. In fact, several marketing companies have adopted pricing models that allow them to determine how much a client will owe on a monthly or annual basis. Some of the most common pricing models used are an hourly rate, a monthly retainer, a project based rate (fixed or variable), and a performance-based rate. Another factor that contributes to how much SEO can cost a small business is the quality of the services they have selected. When it comes to SEO, you get what you pay for. Some SEO services on the market are priced at $200 a month and although the price point is compelling, the service itself will not cover everything your business needs to remain visible in SERPs. Quality SEO companies typically charge around $125-$200 an hour and this fee includes all of the services your business needs to remain competitive.
A: The best type of SEO package for you depends on your industry, your website, your goals, and your company. An SEO audit is usually the tool used to assess your unique situation and come up with relevant goals for a customized plan.
A: Small businesses should figure on budgeting up to $2,300 per month for the full range of services including on-site SEO and link-building. See the next question for the full list.
A: Sometimes an SEO audit is offered for free. Be wary of these offers, however, since a truly effective SEO audit takes about two full days for one person to complete.
A: This depends on the complexity of the website and industry you’re in. Some audits can cost as much as $5,000 and will include detailed line items and recommendations, while others could be free as a sales tactic but will have very little depth or few recommendations.
If you’ve already started researching SEO packages, you might have discovered there’s more than one way to charge for SEO services. There’s no real standard for what SEO companies charge but there are four main ways to set up a pricing plan for SEO services. These are:
SEO also serves to assist the search engine robots, which need help understanding your website. When the right clues are embedded in the code of your pages, it’s like guiding those robots to place your site in front of the right users.
A: SEO pricing can be as complicated or as simple as you need it to be. Ideally, what you’re paying for is a highly customized plan where you’re only paying for what you need. SEO costs vary among SEO agencies and it’s important that business owners understand exactly what they’re getting and that they trust the people they decide to partner with.
A: SEO has always been labor-intensive but as the years have ticked by, the industry has evolved. Now, it’s not only labor-intensive but also requires a monthly budget allocation as well.
SEO Pricing FAQs.
A: For a brick-and-mortar business, foot traffic means a higher chance of getting customers in your door. SEO works to place your website in a position on the search engine results pages (SERPs) that will result in more traffic, too. When your website is easy for people to find, you’ll have more visitors that may become customers.
A: Mobile phones dominate our lives now. That means mobile search is on the rise. As more people search while on the go, it’s clear that they’re searching for something nearby. That means they’re paying attention to the local results. It’s key to make your website easy to find for these searchers because typically, they’ve already decided to buy; now, they just need to know where! And the stats support this: Seventy-two percent of people who do a local search end up visiting a store within five miles. If you want to reach those shoppers, it’s important to show up in the local results.
There’s a click-to-call button, which is important for mobile search. There’s also a direct link to directions in Google Maps, which is also essential for capturing people who search on their mobile phones.
A: Freelancers are really all over the place with SEO pricing, even more so than agencies. Keep in mind that if someone is charging too-good-to-be-true prices, they are probably using shady techniques that can ultimately do more harm than good in the long run.
A: “Regular” SEO, which may also be referred to as global or national SEO, increases your website’s visibility in the SERPs on a national level. Local SEO is aimed at a much more targeted audience: users in close proximity to you at the moment of their search.
A: Before we can create a customized local SEO package for you, we’ll have to know all about your industry, your company, and your website. Part of what we do is help with website maintenance so we’ll need to know about the internal, back-end components of your website as well. All of this is part of what’s called a local SEO audit.
Q: What does local SEO entail?
A: No. DAGMAR Marketing makes it easy to partner for SEO services by not requiring you to commit to a long-term contract.
A: Clients who come to us for an SEO audit fall into two categories:
A: Also called on-page SEO, this refers to the technique of applying best practices to the code on your website. There are multiple ways that a website can be improved for search by adding to the backend code. Visitors won’t see these changes but the search engine bots will certainly take note.
Local SEO uses many of the same strategies as regular SEO, however, one of the major differences between the two is local SEO also includes optimizing your pages with information such as the phone number and address of your business. Another difference between the two is the target audience. Local SEO aims to attract individuals in nearby areas, while the goal of regular SEO is to reach users anywhere in the world that may have an interest in your content, or website.
Ongoing local SEO pricing plans include:
A: This is a dashboard where business owners can manage their company profile as it appears in certain types of Google searches. In order to appear in a map search or the local results, a business must have a Google My Business account. It shows the business location on the map, hours of operation, phone number, and reviews. It’s where you can (and should) respond to reviews of your business.
Why do we bother with FAQs, when clearly the goal of most SEO companies is to get you to call them with your questions so they can make their pitch to you? Because we know that an informed business owner makes better decisions for his or her business.