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A quality link is relevant to your website and comes from a trusted source. A quality link is not paid for or easily acquired. If your website receives thousands of low quality links from low quality sites overnight, it’s going to look like you’re trying to manipulate the rankings.
Google doesn’t like it when people try to game the system and has become very good at detecting unnatural links. The Google Penguin algorithm catches on to this tactic pretty quickly and devalues all of those links. In fact, Google may even apply a manual penalty to your website. Trust us, you don’t want this to happen.
If people or companies are openly advertising their PBN and anyone can gain access to these networks, chances are it’s not operating under Google’s radar. Google has likely already found out about the network and devalued all the links and deindexed the websites associated with it. But, the company that owns the PBN won’t care if this happens. They will continue to offer the worthless service to anyone willing to pay for it.
Scam #5. “You’ll Get Over 1,000 Visitors Per Day to Your Website!”
There is no “secret” sauce.
SEO takes time. If all of our current clients stopped their SEO services right now and made no changes to their website, they would continue to see improvements for the next few months as a result of the residual effects of our SEO campaigns.
If you’ve ever received this “proposal” and looked carefully at the list of search engines they claim they will submit your website to (if they even include it) you will probably see that many of those listed are fake or haven’t existed for years.
SEO isn’t something that is done, it’s a way of doing things. Imagine your current SEO or marketing company is doing things the right way, but you decide to hire a new company anyway. That new company can come in and then proceed to do nothing at all or make very minimal changes and you probably won’t notice any drops or drastic traffic changes for the first couple of months.
Private Blog Networks (also known as PBNs) are an example of a popular black hat link-building tactic. A private blog network is a collection of thin content websites, which generally don’t provide any value to users. Their sole purpose is the creation of links pointing to the sites you make money on.
Recently scammers have used this tactic and other similar offers to inject malware into websites after gaining admin access. Beware sharing admin access to your website with anyone who isn’t reputable.
The average monthly SEO retainer costs between $1,000 and $3,000 per month. Taking the low end figure of $1,500 a month and multiplying by 12 months comes to a total of $18,000 a year. Multiply that by three years of SEO services, and you’re spending a total of $54,000.
Scam #4. “We Know Someone Who Works At Google”
More than 70% of businesses are pitched Search Engine Optimization (SEO) services at least once per week .
If you regularly check your website’s contact forms, you’ve probably noticed offers to receive 500, 1,000, or more “targeted visitors” to your website per day. This offer may even include a free 30-day trial offer.
If it were that easy to rank, everyone would be #1.
Beware of these types of companies, especially if you look them up and they don’t even have a person on-staff specifically dedicated to SEO.
While no one can claim to fully understand all aspects of Google’s algorithm — not even Google — there are proven techniques and best practices to rank well.
Scam #7. “We Submit Your Website to Hundreds of Search Engines”
There may be some truth to this claim, but it’s still very misleading.
Many of these companies likely have a limited or basic understanding of how SEO works and bundle it in with their service package to stay competitive.
A tell-tale sign the new company is scamming you is if after a few months you notice your month-over-month growth stops and traffic flatlines or even starts to decline.
It seems as though every online marketing company offers some form of SEO services now – even GoDaddy!
As long as you work with them, this won’t be a problem, but as soon as you try to leave you’ll realize how bad this is for your business.
The Google employee is more or less an account manager who is there to help you sell more advertising. This partnership has nothing to do with SEO. In fact, Google does not currently have any certifications for SEO and does not explicitly endorse any SEO companies.
SEO is not “one and done.” It’s an ongoing strategy that requires constant work and maintenance. If you get your website up to the top of the search engine results and then sit back and relax, you can be sure it won’t stay there for long.
Similarly, every single agency worth partnering with will be ready and waiting to provide you with a portfolio and/or list of references that you can contact at your leisure. This one’s pretty straightforward: No references = no business.
It often takes weeks and months to see any appreciable results from even the most legitimate SEO efforts, which makes things even easier for scammers. By the time you realize they’re not actually helping you out, you’ve already been paying them for months.
Identifying an SEO scam.
This all takes time to do, and even after implementation, it will take some time for search engines to take the changes into account.
What you want to watch out for are outlandish guarantees like ranking #1 for an extremely competitive keyword in a short time frame. Things like that simply aren’t possible to guarantee.
This one can be tough to catch, especially if you’re still brushing up on your SEO knowledge.
Successful SEO is based in testing, industry experience, and the publicly available information disseminated by Google.
If you’d like to speak with a specialist, you can reach us at 888-256-9448.
Something else to consider is how the guarantee is made. Different industries require different amounts of work and time for effective SEO strategies. More competitive, crowded industries will always take longer to see results in, for example.
4. They mention outdated techniques.
There are a number of SEO techniques that were extremely effective years ago, when Google’s algorithm was in its infancy. Most of them don’t work at all today, and many will actively hurt your rankings rather than help.
WebFX has a full team of SEO specialists who can provide a custom SEO campaign for your business.
SEO is a long-term, ongoing digital marketing strategy. If you structure your website in accordance with Google’s “best practice” standards, publish content that adds value for your customers, and make relationships with other websites across the Internet, your website will appear higher up in search engine results.
Short and simple, absolutely no one knows exactly how Google’s search engine algorithm works. It’s so massively complex and ever-changing that Google engineers themselves don’t know how it works in its entirety.
What SEO is.
Truly effective SEO strategies involve a lot of planning upfront. Agencies need to take the time to research and understand the industry your business is in, take stock of your current website, come up with a content strategy, perform keyword research, and much more.
Some of these techniques can still be effective in the short term today, but will get your website penalized or even de-indexed from search engines if you’re caught using them.
Some common ones to look out for:
A proper SEO agency will be helpful, mindful of any business-specific circumstances you may have, and most importantly, will deliver results.
It often helps to set a baseline of knowledge when vetting an SEO proposal for validity.