SEO SERVICES WIKI

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

The Periodic Table of SE O Factors serves as the foundation of this Guide to SEO. Together, these resources will help you learn about SEO and inform your strategy for success.

Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Hint: Stay tuned for our updated 2021 SEO Periodic Table launching at SMX Advanced on June 15th!

We’ve also got a brand new Niches section that deep-dives into the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO Periodic Table will help you with the best practices, knowing the nuances of SEO for each of these Niches can help you succeed in search results for your small business, recipe blog, and/or online store.

Search Engine Land’s SEO Library.

Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.

Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

The newly updated SEO Periodic Table also includes a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were much less sophisticated. And, they might even work for a short time now — at least until you’re caught.

In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), across your website, across your social media properties, and more.

For a helpful dive into SEO, our Periodic Table Of SEO Factors will introduce you to all the key concepts you need to know, including the elements for successful on-page and off-page SEO, plus the “Toxins” or tactics that can hurt your rankings.

Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

The table and accompanying report also look at three niches of search:

As a companion to our Periodic Table of SEO Factors, Search Engine Land’s Guide To SEO walks you through the fundamentals of optimizing for search so you can develop a solid strategy to drive organic traffic to your site.

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

Why is SEO important for marketing?

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

Browse the SEO Channel for the most recent SEO news stories and expert columns. Sign up to receive Search Engine Land’s daily email newsletter featuring a roundup of search marketing news and exclusive analysis and insights.

In addition to covering SEO generally, Search Engine Land also has search engine optimization areas specifically for the major search engines:

In addition to daily news stories from our editorial staff, Search Engine Land publishes daily articles from expert contributors that cover SEO issues mainly from an in-the-trenches perspective.

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.

Subscribe to our daily brief newsletter for a recap of all the latest SEO-related news, tips and tactics from Search Engine Land and other sources all over the Web.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

How does SEO work?

In the guide below, we explain these factors in more depth, and highlight tactical tips from experts on search engine optimization that will help your website get more visitors from organic search.

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue. Stay tuned for 2022 event details!

Wikipedia has become one of the most popular online reference sources, and many small business owners wonder if they can get a wiki-article for their business. After all, Coca Cola has one, Forbes Magazine, even smaller businesses like Roscoe’s House of Chicken and Waffles have their own pages.

5. If your company already has an article, propose major changes on the article talk page rather than making the changes yourself. It’s OK to make minor corrections and updates.

All organizations, whether they are for-profit or non-profit, whether they are a company or a club, have the same notability criteria for inclusion on Wikipedia. The requirements are described here: Wikipedia:Notability (organizations and companies)

4. Use Wikipedia’s “Articles for creation” procedure, rather than simply create the article yourself in main article space. Again, be sure the article has adequate references and is not promotional in tone.

As a result of the company’s failure to perform due diligence in selecting their SEO service, that company’s site is now blacklisted from ever being included in Wikipedia, likely forever. Google pays attention to Wikipedia’s blacklist and reduces the pagerank of sites listed there. Once a site is blacklisted it NEVER gets removed at the request of someone with a conflict of interest. Delisting requests are considered only from trusted editors.

Unlike other tools that can help build a business’ online reputation, Wikipedia isn’t a directory. For a business to qualify for a Wikipedia page, they must have already gained significant notability for achievements or accomplishments.

This information isn’t well-known, and it’s important for you as a business owner or employee to do your research before hiring an SEO service and make sure you hire someone who knows what they’re doing.

I read about an incident in an online forum where an SEO service spammed their client’s web link all over wikipedia, using multiple accounts to evade blocks, and when the site was finally blacklisted, they created multiple redirect domains to evade the blacklist.

In the Wikipedia world, “notability” isn’t related to the importance of the organization’s work; rather, notability is defined as significant coverage in multiple, independent, secondary sources.

Hire an SEO service at your peril, and check out how they do their job first.

You want to avoid SEO services that say they will use Wikipedia to improve your search engine rankings. Yes, Wikipedia can be used to help improve your SEO, along with several other things. Wikipedia should not be a primary medium for SEO. And the SEO service should be able to tell you this, and they should be able to tell you any restrictions they may run into and steps they need to take to ensure you never get blacklisted. Let’s put it this way – when they talk about using Wikipedia for SEO purposes, they should speak with caution in their voice.

3. Be sure your company has significant coverage in multiple, reliable sources independent of your company. No press releases, no blogs, no self-published articles written by company employees. Independent, reliable sources should have significant coverage, not trivial mentions. If you can’t meet this threshold, don’t even bother writing the article, it will be deleted.

Now, if it happens that you are notable enough to create a wikipedia article and have it approved, here are some helpful tips from an unidentified Wikipedia administrator who has deleted “countless company articles (either because the company is not notable, or the article is unambiguously promotional, or both), as well as blocked countless accounts who created these articles.”

2. Be up front. Disclose your conflict of interest publicly, on your user page (but DO NOT promote your company on your user page or anywhere else). If you don’t, it’s likely to be discovered anyway. Also, if you fail to disclose your COI and your account gets blocked, the resulting loss of the Wikipedia community’s trust from your failure to disclose your COI will just make it harder to get unblocked.

As web developers who provide ongoing SEO support for our clients, we are constantly thinking about and helping our clients with reputation management and search engine optimization. When someone types your name or your company’s name into google, you want to own as many of the results as possible. Your website, blog, facebook page, twitter page, linkedin page, Yelp listings, and other business profile pages should rank highly. We want the pages that we can control at the top, because the more search results you can control, the less likely and angry blog or questionable news article will show up on page one.

1. Create a username that belongs only to you, not to the company. It’s OK if you create a username associated with the company (like “Jane Smith at Acme Corp”) as long as the name represents only you. Usernames that represent organizations or roles (like “webmaster” or “VPmarketing” or what not) are blocked on sight as violating Wikipedia’s username policy.

6. Finally, familiarize yourself with Wikipedia’s policies and guidelines. I alluded to a few above: username policy, conflict of interest guideline, corporate notability guideline.

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