SEO & SOCIAL MEDIA AGENCY

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Why are they called Smirk? Their smirk is an intersection between a smile and something a little more serious. In the social media world, they have to deal with ridiculous things: tweets, pokes, pings, Snaps, face filters, and whatever scheme popped out of Mark Zuckerberg’s brain last night. But they are also committed to digital marketing being a serious part of every business’s plan to grow, gain more customers, and make a bigger impact on its community.

Once their team has an understanding of the business and branding, they move into a discussion around a brief. It can be a campaign, a seasonal holiday, or anything in between. After the brief, they move into a brainstorm session, using different brainstorming techniques to come up with unique ideas for various social platforms. Once they are ready to launch their strategy, they continue to test, measure and optimize.

This agency is among the select few high-performance agencies that work directly with Facebook. They use AI to simplify the fast-changing marketing and ad tech environment for their clients. They are also highly transparent. Clients will always know exactly where their investment dollars are going in their ad spend.

With well-targeted YouTube and Facebook advertising placements, Vireo Video maximizes your ROI with video ads. They do this with a three-step process:

They have won several awards including the prestigious Drum Awards. They were also cited as one of the top agencies by several different sources. They have worked with several reputable brands like Viacom and MUJI.

50. Ernst Media.

Why does Joseph Studios pride itself on being “organic”? Their proven marketing strategy supports the notion that an organic approach is more effective to use. It also leverages natural, human relationships over interruption advertising like social media ads and Google AdWords.

Smirk New Media offers incredible services for clients including:

This is a social media marketing agency that specialises in working with B2B companies. Their expertise lies in generating qualified leads for businesses from social media.

This is a social media agency that claims to be expert in telling brand stories in a way that gets the maximum engagement. And, they do it with a result-oriented mindset and have analytics capabilities to show the results as well.

Their team of account managers, and executives are all fully certified in Google Adwords, Facebook Ads, and the Bing/Yahoo ad network.

Here are some of their key services:

Still not fully convinced? MediaBoostr has successfully managed millions on Facebook/Instagram ads with a positive ROI.

Thrive proudly displays evidence of their results on their website. They can claim more than 100 5-Star Reviews on Google, more than 50 on Facebook, and more than 30 on Clutch. They also feature testimonials frequently, clearly being a believer in word of mouth marketing.

It is a reputable social media agency that has been mentioned by prestigious sources like Forbes and Clutch.

Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. They help brands and influencers build and maintain a solid presence in social media. This includes in-depth social media analysis and advice from their social media experts.

1. SociallyIn.

Division of Labor is a fantastic marketing firm if you want to work with talented, goofy professionals who love to have fun and get the results you pay for. They don’t just go above and beyond to get you what you hired them for. They consistently exceed your expectations. This agency is the precise definition of what it means to do what you love, have fun on the job, and do a fantastic job for clients every single time.

Not to confuse you with the Division of Labor in the American government, the Division of Labor ad agency has flexible staffing and little overhead. That means their clients only pay for what they need. But this unique and whimsical agency isn’t just an ad agency. It is also a digital marketing company, a freelance hub, a social media agency, and a video production company. Division of Labor has an extensive collection of talented developers, writers, designers, art directors, “strategy wonks” and “media dorks” from across the nation. Even better? This dedicated team has been “working remotely long before a bunch of bats forced us to.”

They claim to get their clients twice as much engagement as industry standards.

Many businesses don’t have the time or expertise to carry out their social media marketing internally. They understand the benefits and importance of social media marketing, but their staff are all busy doing other things, their job functions more connected to the firm’s area of expertise. In that case, a business could work with a specialist social media marketing agency. These agencies often operate their clients’ social accounts on their behalf and set up and run their social media advertising campaigns.

How does Socium create customized digital strategies unique to your business? They do it in three steps:

Those may be their main focuses, but they still offer services in blogging, email marketing, and more.

What kind of services does Viral Nation provide? According to them, they only do marketing that works. Their marketing mix only contains services with a proven ROI backed by analytics. The agency prides itself on exceeding expectations, creating memorable campaigns, and amplifying brands to their highest potential.

44. AdVenture Media Group.

Iron Roots is a full service digital agency based in Austin, Texas. From social media to paid ads, the boutique growth shop specializes in customer acquisition using the top strategies built unique for each client.

Who doesn’t love an agency with a great sense of humor? That’s a personality trait that makes the Division of Labor an ad agency memorable.

The days of restricting your media to traditional channels are well gone. Most businesses have a finite marketing budget, so it makes sense to spend it carefully. Marketing through social media can be highly effective and cost-efficient. If your customers and potential clients are on social media, then you need to be visible there too.

The goal of every digital marketing agency is to blow away the competition. It’s no different at MaxAudience.

Bad Rhino believes that social media advertising is the most cost-effective form of advertising available today. They assign an ad specialist on their staff to run social media ads. They develop a clear and concise ad strategy for each business. The ad specialists write copy, headlines, and develop images for each campaign. They monitor campaigns hourly, daily, and weekly. If results decline, they detect and pause low-performing ads. Also, they launch new ads to keep positive results coming in.

Smirk New Media is a full-service digital marketing and advertising agency offering strategy, social, search, and creative services. Based in downtown Oklahoma City, Smirk works to grow great brands, bringing their creativity and experience to results-driven content strategies that engage audiences.

Utah-based Disruptive Advertising splits its services into PPC Management, Site Testing, Analytics Consulting, and Software. In terms of social media marketing, their primary focus is on PPC, Facebook, and LinkedIn Ads in particular.

MaxAudience is a web design, brand management, and San Diego advertising agency. They create precise, high ROI, marketing campaigns that deliver inspiring results. This helps its clients win in their marketplace. For the last 10 years. the MaxAudience team has designed and managed campaigns for some of the largest brands in the world. With more than 700 clients-served and more than 1 million leads generated, MaxAudience has hands-on founders who are involved in every campaign. What other agency has that?

1. Optimize Your Accounts.

When we think of SEO, keyword research is often the first thing that springs to mind. Keywords are the foundation of SEO. Learning how to conduct thorough keyword research will stand you in good stead. You can use a keyword tool to help you find the best keywords related to your demographic. I recommend creating your very own bespoke keyword lists that you or your copywriters can refer to when you’re writing company content.

Google continues to dominate the search market and held 87.76% of the desktop market share in June 2021. That sends us a very clear message indeed. We should be optimizing our content for Google’s ranking algorithms if we want our target audiences to find us. Learning how to optimize your content for SEO (search engine optimization) is critical for conversions. Benefits of good SEO can include increased traffic and conversions, lower bounce rates, higher search rankings and heightened discoverability.

2. Do Keyword Research.

That’s where SEO and social media marketing come into play. By adorning our content with the right keywords, tags, titles, links and images, we can pave a clear path that can help lead our target customers directly to us. Think of it like a road network with clear signs. With the right signage in place, it’s so much easier to find your final destination.

Why U.S. Talent Shortages Are At A 10-Year High.

2. Prioritize Searchability.

Social Media Content Optimization Best Practices.

Social media optimization is all about making everything we post on our social platforms as engaging and fruitful as possible. After all, we typically want our Facebook, Twitter, Instagram and LinkedIn posts to end in one thing — conversions. Social media is a bit like the classic “duck paddling beneath the water” image. It should look fun and effortless — but what’s happening beneath the surface plays a very important role in keeping our businesses afloat.

So, how can you go about optimizing your content for better SEO?

Collect as much data about your web traffic as you can. Look out for patterns. When do people visit your site? Are people clicking on your CTAs? How can you optimize your web copy for maximum engagement? Generating user behavior reports is a great way to shed some light on what’s currently working on your website — and what’s not.

Content isn’t just there to fill space. Your content needs to be full of value. Meaningful content is what drives engagement and can help capture the “hand-raisers” I’ve written about before. If your brand manages to gain a reputation for providing unique, quality content, then you’ll be in a prime position to accrue loyal followers. Try to optimize everything from the keywords in your content to the length of each blog post, web page or article. In general, I’ve found that blog posts should contain a minimum of 300 words in order to rank well in search engines, and HubSpot estimates that the ideal length for SEO is between 2,100 and 2,400 words.

4. Use And Earn Quality Backlinks.

3. Create Value-Filled Content.

In this article, I’ll be laying down the groundwork for successful SEO and content optimization. Follow these tips and techniques and you could be well on your way to a post-pandemic business renaissance to be proud of. So, without further ado, let’s talk SEO.

Search is a major feature of social media. Not only do prospects search on the social platforms themselves, but they also find social pages on search engines like Google. Embed appropriate search-friendly keywords and hashtags in your published content (but no keyword stuffing, please).

Empathy Is The Most Important Leadership Skill According To Research.

With more businesses opening up again after the trials and tribulations of the pandemic, content optimization has arguably never been more important. Online platforms are a crucial stop on the path to supercharging online engagement. Content is key.

So, there we have it. You’re ready to get back out there with a post-pandemic SEO and social optimization strategy. Follow these top tips and you should be able to start enjoying the fruits of your efforts in no time.

Make sure that every social account aligns with your business message, ethos and goals. Ensure that you’re posting a consistent brand image across all platforms by conducting regular content audits. You should be using consistent visuals, logos, tones of voice and marketing messaging.

1. Drive Your Strategy With Data.

3. Streamline Your Strategy.

So, how can you go about optimizing your social platforms for better results?

SEO Content Optimization Best Practices.

You Probably Need More Friends—Here’s How To Make Them.

Links can make a big difference to your search rankings and SEO. Include links to reputable, high-authority websites and publications. If you can get other high-quality web platforms to link to your site, all the better. Strong backlinks can not only increase credibility but can also help you climb the search engine leaderboards.

Conclusion.

Effectively distributed and optimized content helps create a direct line to our “hand-raisers” — the customers who are actively searching for our products, services and content already.

In order to compete online, businesses should focus on content optimization. As brands, we should ensure that our content is written in such a way that it engages our target personas. Of course, to engage them, our content has to reach them in the first place.

Last but not least, streamline your strategy. Establish a regular and consistent posting schedule. How often and when you post is more important than you might think. Once you’ve found a posting schedule that drives engagement, stick with it so those “hand-raisers” keep coming back for more.

Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

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