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Now, as an increasing number of consumers are starting their insurance purchase journey with an online search, and yet only around 21% of insurance agents are spending the minimum required budget on website creation and maintenance and just 9% on content services, there is a huge opportunity for independent insurance agents or brokers to leverage from online marketing services, like SEO.
SEO, or “SearchEngine Optimization,” in simplest terms, is the process of optimizing a website for ranking on top of the SERPs for relevant search terms so as to increase the quantity and quality of organic traffic to that website.
Technical SEO covers your site’s backend structure. It weighs in factors such as your site’s speed, security, crawlability, mobile-friendliness and responsiveness, etc., all of which help improve the quality and readability of your site.
What does this mean for independent insurance agencies that are looking for new clients to expand their reach?
Interestingly, the same source affirms that a fair percentage of consumers start with generic searches (searches like “insurance agency near me” or “auto insurance in [name of a city]”), which means they didn’t have any company in mind when they started out on their online insurance purchase.
The different off-page SEO strategies are:
What Is SEO and Why Insurance Agents Need It?
Insurance agents with an online presence can implement SEO techniques to improve their website traffic and get more leads.
The different technical SEO strategies are:
In this blog, we share with you some of the top SEO tips for your insurance website—covering all aspects of SEO, including technical, on-site and off-site, and mobile SEO—that can help your website consistently rank on top of the Search Engine Result Pages (SERPs), and as a result, get more traffic and leads for your new independent insurance agency.
SEO is a critical component of digital marketing, even more so for insurance companies. Effective utilization of SEO tools and techniques ensures greater online visibility of your insurance agency’s brand, ultimately helping in consistently generating new leads.
The different on-page SEO strategies are:
Off-site SEO refers to the actions you take outside of your own website to impact your ranking within the SERPs. It involves link-related activities, like strategic guest postings, blog commenting, and creating and distributing link magnets such as infographics. The non-link related activities include building NAP citations, getting brand mentions, maintaining Google My Business profile, obtaining online reviews, and leveraging social media.
According to Google’s clickstream research, about 70% of consumers (including insurance consumers) who purchased online performed at least one relevant search during the observation period.
All SEO activities can be categorized under either of the four types: On-site (or on-page), Off-site, Technical, and Mobile SEO.
Insurance SEO Tips to Get More Quality Traffic and Generate Consistent Leads.
Considering the highly competitive environment that characterizes the insurance industry online, SEO can help you stay ahead of your competitors while attracting and retaining more customers.
You’ve guessed it right!
This technique relates to the content and the HTML source code of your web page. It involves a range of different activities related to optimizing content with target keywords, creating the right URL structure, adding meta tags, working on internal linking, optimizing the images, and so on—all of which aim to optimize individual pages of the website to achieve better ranking and drive more relevant traffic to your website.
Also, the Google clickstream study clearly states that the reach of such generic keywords will usually be much greater than any individual brand’s search terms.
A strong insurance SEO strategy for your insurance website to benefit from potential consumers’ online search behavior. In addition, to increase your visibility as a brand.
With most of the world’s internet users using mobile phones to access the internet, there is a need to employ mobile SEO tools like responsive web designs, dynamic serving, separate URLs, and so on to ensure an enhanced user experience.
Link-building is a key element of your insurance SEO strategy. According to recent studies, the higher a website’s ranking on Google, the more high-quality backlinks it has. This can be accomplished in a variety of ways. You might write a guest blog for another insurance website and link back to your agency’s website, or you could make health insurance infographics and share them on social media with a link to your website. Sep Niakan from Condoblackbook adds that ” A good strategy is to include key insurance industry influencers in your blog content. If you mention these influencers, they are likely to link back to you.”
Rather than prioritizing keywords, Google now promotes content that assists individuals in solving their problems. Go to Google and type in a term like “health insurance” to find ideas for things to address. Related queries, such as “health insurance plans” and “health insurance quotes,” will emerge. These findings can help you understand the issues that your target audience is trying to solve, so you can customize your content accordingly.
Although an insurance SEO strategy may seem to be a difficult topic, it does not have to be. At its most basic level, SEO helps you in providing relevant online content to business owners looking for an employee insurance policy. SEO can help you build your brand , drive relevant visitors to your website, and establish yourself as an industry authority.
New insurance SEO methods have emerged as search user behaviors have evolved, thanks in part to the rise of mobile computing devices such as smartphones and tablets. One of these is the concept of local SEO, which is an important component of SEO for insurance agents, agencies, MGAs and brokers. Below are the best practices for insurance agencies looking to use this powerful new search strategy to boost website traffic.
Every digital marketing effort is built on the foundation of search engine optimization, or SEO. It is essentially a must-not-forget aspect of the marketing campaign, which implies that this phase of the SEO strategy plan must be present in order for the marketing campaign’s success rate to rise.
Utilize Social Media.
More than 60% of Google searches are conducted on a mobile device. On smartphone or tablet screens, websites that aren’t mobile-responsive get distorted, making it nearly impossible to navigate and engage with the content. Diego Cardini from The Drum Ninja says, “Making sure your pages look great and function well on mobile devices improves the user experience, lowering bounce rates and keeping users on your site longer.” Google considers this value so important that it will index websites based on their mobile versions first, prioritizing mobile-optimized web pages.
“You need to know what your target audience wants before you can develop great content, which is why keyword research is so important in your insurance SEO strategy,” says Tommy Gallagher from Top Mobile Banks . There are numerous keyword research tools available, but you can simplify the process by starting with Google.
Many elements come together in digital marketing to boost a company’s search visibility. The goal is to ensure that potential customers and clients will be able to access their website. When potential consumers or clients visit their website, they have a great opportunity to demonstrate their products and services, which could lead to conversions.
Jason McMahon from Bambrick adds, “On social media, users are attracted to interesting posts and videos. These potential clients learn about your company through social media sites, and you may turn them into customers by engaging them in discussions about how your product meets their needs.” Videos can also be used to increase client engagement. You may create tutorials to attract clients, then leverage social media links to drive more traffic and improve your search engine visibility.
It is important to create high-quality content when it comes to SEO. It’s imperative to think about the problems or questions your prospects are trying to solve before producing content that addresses them. Benjamin Aronson from FinancePonds adds that “if a company wants to increase its benefits offerings, it can write a blog article about new options like telemedicine and flexible spending accounts. They can enhance their incoming traffic and improve your search engine rating by following these tips.”
The days of using social media sites purely to keep in touch with friends and family are long gone. Entrepreneurs all over the world are using the power of social media. Improve your insurance business by using Facebook and Twitter, as well as other social media sites.
Angela Ash is a professional writer who focuses on business topics related to marketing, remote work, productivity, entrepreneurship, freelancing, employee engagement and more. She also provides content and editing services for Flow SEO.