SEO TIPS FOR WEB DEVELOPERS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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First off, for those who are not entirely familiar with the concept of SEO, let’s go through the basics.

Google’s Lighthouse is a great tool to measure your site’s performance. Its performance score is not based only on the actual page speed under perfect network conditions. It factors how your site performs over even crappy 3G connections. Lighthouse is a great tool to measure how your page load time would feel to an actual user.

Dynamic design serves different HTML content to mobile and desktop users after detecting the user-agent type requesting the content. It takes more effort to implement than a responsive design because it needs to serve differently rendered pages for mobile and desktop users.

Add relevant HTML meta tags.

What’s a good ratio for keywords vs. words? That’s the million-dollar question.

Now that the basics are covered let’s start going through the essential SEO tips for web developers.

Some web apps use a separate subdomain for mobile users. Usually, the subdomain has a name similar to mobile.example.com or m.example.com. This approach takes a lot more time and effort for implementation. It’s not generally recommended for small or medium-sized websites, especially if you won’t have two different versions of your website.

If our web page is a recipe page, you can use the following structured data, written in JSON-LD format, to provide name, author, ratings, and other relevant data about the recipe.

When most online content is taking a mobile-first approach, Google also took actions to factor in a web page’s mobile-friendliness into its ranking algorithm.

Converting your current design to a responsive design would have the least impact on your existing codebase.

Use a responsive design.

To draw search engine users to your web page, you need first to identify the keywords users looking for content similar to what you are offering are searching.

You can use several approaches to increase the load speed of a web page.

If you don’t want a crawler to follow any of your links, you can instruct them using a single line on your meta robots tag.

This essential guide to SEO for web developers will get you up to date on the latest SEO techniques you should be using while developing a web app in less than 10 minutes.

Use a mobile subdomain.

You may have seen how, sometimes, the search result page display results in special formats. For example, if you google “pasta recipes”, the result page displays special cards with links to different recipe pages.

If you want to remove a page from being indexed once and for all, add the noindex robots meta tag to the page’s HTML code.

A well-optimized title tag should not be longer than 60 characters, including spaces and other special characters.

Be careful not to overuse keywords on a web page. Ranking algorithms see the overuse of keywords as an attempt to mislead the algorithm and penalty you for it.

A mobile-friendly website provides a better user experience to mobile users. When the number of users accessing the web through their mobile phones is at an all-time high, it should be a no brainer to transform your web app to serve mobile users better.

URL’s should not be taken for granted for by developers. Well-structured URL’s are important to SEO because they give a clear explanation of the order of the site to the robot crawler.

I hope these tips that I’ve outlined leave you better equipped as a web developer to properly optimize for SEO. If you have any follow up questions, me or my team of Chicago SEO experts would be happy to answer them.

1. Make sure your URL’s can be read by your users so they understand what the page is about Good: https://dev.to/blog/seo-tips Bad : https://dev.to/blog/id2004_6479.

Site speed.

URL best practices.

H1 Tags.

Best practices for title tags.

301.

Why SEO?

The main purpose of the H1 tag is tell search engines what the most important keywords on the page are. Be sure to include just one H1 tag per landing page. Make sure the keyword is relevant to the topic of the page. It is important to write your H1 tag for your website users first and foremost, so make sure it is natural sounding and not catered to robots.

Canonicalization.

HTML basics.

A 200 status code means all systems are go.

When performing a site migration, you need to migrate both content and SEO link equity. A 301 redirect will preserve most link equity from the old domain to the new domain.

A title tag is important for SEO because it gives a title to each page on your website. These tags are important for user experience because they are visible in the search results and often one of the first things a user interacts with when deciding whether to click on your website.

Best practices include making sure that each page on your website has a unique title tag. Make sure to include a noindex,follow tag to prevent any duplicity issues. Canonicals are also appropriate in some situations. More on that later.

• Title tags should be between 50-60 characters in length. • Title tags should include keywords, but only if they are natural sounding. • Avoid keyword stuffing in your title tags, try to limit it to 1 or 2 primary keywords. • Include your brand name at the end of the title tag with a | separating the keywords from the brand name.

One of the prime ranking factors in the Google search rankings is site speed. Site speed is key to improving a user’s experience with your website. Because of this Google rewards sites with better site speed.

404.

Your server is experiencing an error however your there is nothing wrong with your website.

Title tags.

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