SEO TITLE WORDPRESS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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AIOSEO offers powerful SEO tools and features like:

AIOSEO will give you the recommended characters for your title. It’s recommended to use a maximum of 60 characters. If you use more than that, Google will cut off your SEO title in the search results, and show an ellipsis, “…” to imply that your SEO title has been cut off.

Do you want to know how to change the SEO title in WordPress?

Here’s how it can look:

An SEO title in WordPress is the title that’s shown in the search engine results pages (SERPs) on Google and other search engines. It’s also referred to as the title tag, which means an HTML element that specifies the title of a web page.

Easily Change the SEO Title in WordPress.

To change your title, you can simply click on one of our smart tags with different variables in the Site Title field. For example, if you click on the + Site Title tag, you’ll get a drop-down with different variables you can use for your SEO title.

That said, let’s start by showing you how to change your SEO title on your homepage. You can either watch the video tutorial or continue reading the text.

The SEO title can be found on top of the page or post editor in WordPress. In the HTML code, you’ll find it in the <head> section between the <title> and </title> tags.

To check your title analysis, you simply scroll down to the Page Analysis section and click on the Title tab.

AIOSEO makes this easy as 1-2-3!

To better illustrate how it can look like, here are examples of SEO titles for the best WordPress SEO plugin, All in One SEO (AIOSEO):

You can also type in your own SEO title in the Site Title field.

Before getting into the nitty gritty of how to change the SEO title, let’s explain what an SEO title is, why it’s important, and where you can find it on your WordPress website.

Let’s show you how to easily change the SEO title in WordPress using AIOSEO next.

Changing SEO Title on Your Homepage.

Even if your site ranks well, a good title can be the make-or-break factor in determining whether someone clicks through to your website or not.

Writing captivating titles and using your main keyphrase at the beginning of your SEO title can help improve your CTR (click-through rate).

Just like when changing the SEO title for your homepage, you can either click on one of the smart tags or type in your own SEO title. You can also click on View all tags or type the hash character ( # ) in the field to display a list of available tags to choose from.

Because of the way WordPress pages are generated, there’s no easy way to change the SEO title without a plugin.

Next, scroll down in the same window to the Home Page section. You’ll first see a Preview that shows an example of how your content may look in the search results based on the Title and Meta Description you enter.

In this post, we’ll show you how to easily change the SEO title in WordPress step by step so that you can optimize it and drive more traffic to your site.

What Is an SEO Title in WordPress?

To change the SEO title on your individual posts and pages, you need to scroll down to the AIOSEO Settings in the post or page you’re editing.

With AIOSEO, you get all the advanced SEO tools you’ll need to optimize your site to rank high in search engines and drive more traffic.

The SEO title is one of the most important factors that Google uses to decide what your content is about and whether to show your site in the search results or not.

After installing and activating the AIOSEO plugin, you navigate to Search Appearance in the All in One SEO menu and click on the Global Settings tab.

Did you know that 36% of SEO experts think the title is the most important SEO element? Yet many website owners don’t know how to change and optimize their titles for SEO and clicks.

That’s why optimizing your SEO title is crucial to get people to click through to your site and improve rankings in search engines.

If your title isn’t good enough, people will ignore it and move on to other results, which will result in lower CTR and rankings.

If I want to adapt my title, maybe because I forgot to use the focus keyword in the title of my post, I always alter the title of the post. The SEO title will change along with that. For posts like this, this works fine. However, if you sell a product, the post or page title might not be the best title to adopt. Perhaps you would like to mention the price of the product in your SEO title, but not in the H1 of your page. In these cases, editing this title is necessary.

You can find all about setting these snippet variables in Edwin’s post. For an overview of all the snippet variables, you can check our knowledge base.

Writers tend to put some real thought into their titles. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and our Yoast SEO plugin, you insert the post’s title in the post title input field. Your title will appear as an H1 heading on top of your post. But Yoast SEO also offers possibilities to edit and improve your SEO title separately. Why is that? What’s the difference? And how can you edit it? I’ll explain in this post.

It is important to realize that your SEO title doesn’t have the same purpose as the title of your post or page (your H1 heading). Your post title is meant for people that are already on your site. It’s telling them what your post or page is about. Your SEO title, on the other hand, is meant for people who are not on your website yet. It will be shown to people in the search engines. It will be the title of your snippet in Google – that’s why it’s in the snippet preview. The purpose is to make people click on the snippet, come to your website and read your post or buy your product.

For some of you this will be obvious, but let’s take a look at where to find the input fields for both titles. The input field for your post title – the same as your H1 heading – can be found on top of the page or post editor in WordPress.

How do you edit the SEO title?

If you’re working on a post and you want to change the SEO title, you can just click on it in the Yoast SEO meta box beneath your post. You can choose to write an exclusive text for it, use certain snippet variables or a combination of both. For example, if you want to just amend the first part of the title, but keep the separator and the site name, you can create a title like: ‘[customized post title] – Separator – Site title’.

Personally, I never edit the SEO title of a separate post. I write a post and choose a title which is suitable for people who are already on our site, as well as people who see the snippet in the search engines. The settings to automatically generate titles in our own Yoast SEO install are – of course – totally fine.

You can set the way you want to generate your SEO title in the Search Appearance section of Yoast SEO. If you do that, all your post titles will be generated in the exact same way. But, as described above, you can also edit this title separately for a post. In the next paragraph, we’ll explain in which cases you’d want to do that.

Your SEO title and your post title both serve a different purpose. In many cases, however, you can use your post title as the base for your SEO title. Yoast SEO will generate a nice title based on your post title. In some cases, you’re better off customizing the SEO title. You can use the snippet variables to create an awesome title that will be shown in the search engines.

Without doing anything, Yoast SEO will generate an SEO title based on the title of your post, the H1 heading. It will also put your site’s name in this title. If you don’t (or our plugin doesn’t), Google will do this for you. Yoast SEO will make sure your title isn’t too long – you’ll get a notice if your title is too long. At Yoast, we use a small bullet to separate the post title from the site name, but you could also use a dash, for example.

You can find the input field for the SEO title in the Yoast SEO meta box, which appears underneath the post input field. To edit this title, you need to click on the edit snippet button. The Google preview will then open. The Google preview offers you three input fields. The first one is the input field to edit your SEO title. Beneath the input field you’ll – hopefully – see a green bar. That’s to say, it will be green if this title is well-optimized. If it’s orange or red you should put some effort into improving it. As you can see, the input field shows the various variables (in purple) it will use to create the eventual title that will show in the search engines.

As described above Yoast SEO automatically generates SEO titles for you. It uses snippet variables (in purple) to do so. You can adapt this title template to your liking in the Search Appearance section of Yoast SEO . Go to the tab ‘Content Types’ and scroll to the content type you’d like to change the title template for, for instance posts. You can use the plus on the right side to select which variables you’d like to use:

Marieke van de Rakt is creative marketing manager at Yoast. She loves writing about content SEO, speaking at WordCamps and improving Yoast SEO and the Yoast SEO Academy: the online courses platform.

The title template.

Two input fields.

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