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Traditional SEO tools like the ones we’ve already discussed are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore untapped potential that can yield a large keyword landscape for your website.
With the HubSpot Website Grader, you can:
Other ways that you can use the free version of Google Analytics to understand and improve your SEO are:
AnswerThePublic is a search listening and keyword tool that listens to autocomplete data from Google and other search engines, and then provides you with a list of phrases and questions that people are searching for around your keyword. This allows you to craft your website and content to your audience to increase traffic and conversions.
Ahrefs is an advanced SEO resource that examines your website property and produces keyword, link, and ranking profiles to help you make better decisions on your content.
BuzzStream also helps you:
Now that you’ve learned about some of the best free and paid SEO tools on the market, determine which option will help you achieve your SEO goals and get started auditing, optimizing, and monitoring your website, individual web pages, and content.
For universal SEO tips, you can use today to grow your business, check out our video guide below.
Although backlinks to your website are critical to ranking well on Google, the outreach you do while link building can feel a lot like cold calling. BuzzStream makes it easy to research the appropriate people, come up with effective email messages, and track who’s accepted each link request.
4. UpCity Free SEO Report Card.
Seomater is an SEO auditing and website crawling tool. It assists with technical SEO analysis and SEO on-page optimization testing. Once the tool crawls your site, you’ll receive an SEO report that explains your website’s various SEO-related elements including internal and external links, backlinks, page quality and speed, social media, organic presence, and more.
There’s nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.
Other things you can use SEOquake for are:
In exchange for your email address and a few data points, SEO Report Card will serve up a report that covers the following:
7. Google Trends.
Other Linkody features include:
Here are some of the other things you can do with Bing Webmaster’s SEO tools:
Your analysis will also come with tips on how you can improve each of these SEO elements. In addition, you can:
Here are some examples of the free Internet Marketing Ninja SEO tools you can take advantage of:
Here are some more advantages of using Seobility:
Thanks Katarzyna. I haven’t tested out Nightwatch in a while.
KWFinder is definitely not a free seo tool anymore. They’ve even restricted their free access which they were providing earlier. So, that needs to be updated.
Thank you so much for this post, this is a great list of SEO tools that I will definitely use for my future clients and my own site. Can you suggest a good tool to check for keyword density on a page, for short and long tail keywords?
SimilarWeb browser extension is also an important free tool for determining the traffic on a site and other things of the sort.
I’m not questioning that there are some great tools here, but a lot of them need to be paid for before they actually become usable.
You’re welcome. Hope you found some new tools to try out.
Thanks for sharing this awesome list.
You can use TubeBuddy for YouTube for FREE, and VidIQ for free on YouTube as well. You can go on YouTube and search for videos on how to rank on with these tools to get a better understanding of how to use them. They are GREAT tools to use.
SEMrush is my favourite tool for SEO, I really didn’t know about Answer The Public Thanks you for such a awesome article, really helpful.
Thanks Ankush. I’ll take another look.
Thanks Kaya. Great suggestion! I might add open link profiler when I update this post.
Hi Brian, is there any tool which can be used to measure how effective a written content in for SEO ?
You can sort pages by the number of internal links pointing to them, so you can see what pages are valued the most on a site.
Hi Brian, Really nice post as usual. I use few tools from the list you described in this post. Such as, Google search console, Ubersuggest, SMERush, Google Analytic, KWFinder, etc.
You’re welcome, Tom. And thanks for the update.
I think this article needs to be updated. Because UberSuggest is here with amazing features.
You’re welcome, Juha.
Thanks again for sharing great tools with detailed information. I use few of them like Keywords Everywhere, Yoast SEO, Google Analytics, Google Search Console, Answer The Public. Keywords Everywhere and Answer The Public are one of the finest free tools available.
Great List. Thanks Brian.
Hi, I love the dashboard features of Siteliner and Lipperhey but am looking for a tool that as well as checking for broken links, duplicate content etc also incorporates website submissions to search engines. We currently use SEOprofiler but dont use many of the features we are paying for so am looking for something cheaper or free if possible?
Great point Brian. How do you make sure cannibalization doesn’t happen when you have so many posts targeting similar keywords? I’m sure you’d agree that Google doesn’t always rank the page that we prefer them to for a particular keyword?
Good question. Not really. Because this post only lists 25 tools I have room to dig deep into each one. It’s more for people that are closer to choosing a tool (the other post is mostly for people that want an overview of all of the SEO software on the market).
I haven’t heard of that one. I’ll check it out.
Not that I know of. It’s something no tool (outside of Google) can really measure because there are hundreds of variables.
You already have a post about SEO tools, will not be this create a Keyword cannibalization issue for your website? This post is targeting “best free SEO tools”.
You’re welcome, Joyita. I actually haven’t tried SEO Quake in a while.