SEO TOOLS FOR CONTENT MARKETING

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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But for your content to deliver meaningful results, people need to find your content – and find it easily and often . This means your content also needs to rank high in the search results for keywords your potential customers are likely to be searching for.

You also get more for your money – yes, we know that’s a cliché, but it’s true – by using Wordtracker with the free Chrome extension, Scout. This way you can use Wordtracker on any site that you visit, which makes competitive research even easier to do.

After spending way too many hours looking at tools, we have a few favorites:

What We Look For in the Best SEO Tools.

However, with the simplicity comes the trade-off of not having advanced analytics, such as ranking and competition. Many content marketers pair Ubersuggest with Google Keyword Planner to get both levels of information. While Google Keyword Planner focuses on the ads people click on, Ubersuggest provides keywords people are actually searching for.

Why? Because while the information about search averages is helpful, keep in mind that it’s the average number of searches. The default is over the past 12 months. Search patterns often change quicker – sometimes much quicker – if related to a trend or news story. This means that Keyword Planner is not always the best source for spotting keyword trends.

You need an SEO tool. There’s no way around it. No two tools are the same, and no one tool is right for every business. You need the tool that’s right for your business, not the flashiest or the one with the most features. If you get a tool that has too many features, you will likely spend too much money and then more time going through the results.

SEO is just the beginning. Creating interesting and creative content is the rest of the story.

Many of the best SEO tools have the same basic function – providing information on keyword rank and volume. But beyond that, the tools vary more than you would expect.

You can track keywords, websites, competitors, and regions (the allotted number varies by plan). This proactive monitoring is especially helpful for site speed and security issues, which need to be addressed immediately or will negatively affect your SEO.

#3: Content King – Great for Making Site Improvements.

We got super excited when we discovered that if you click the insight, Content King takes you right to the very page that needs to be fixed, which is a huge time saver.

It works a little differently than the other tools we reviewed. Instead of starting with a topic and getting keywords, you select a subreddit and receive list of keywords. And if you aren’t sure what subreddits exist, you can click on the handy drop-down list to get started.

The actionable insights on how to fix issues are invaluable – there’s no numerical score that you try to improve through trial and error. Just a list of things to fix and change. To make things even easier, you can prioritize action items and even ignore issues right in the Content King app.

Key features include:

#4: Clusteric – The Most Personalized Results.

To make your decision a bit easier, here’s a couple of handy comparison tables.

Instead of searching Google like the other tools on this list, Keyworddit uses Reddit posts to find keywords.

Key features include:

Sometimes you don’t want standard information, you want a personalized report. When that is the case, Clusteric is one of the only tools we found that allows you to customize the output.

The interface is easy to use, but the amount of information can be overwhelming to a beginner. Many marketers make the big mistake of using Google Keyword Planner as their main SEO tool. You should use Keyword Planner in conjunction with another tool specifically designed for SEO, not as your only resource.

Not having to use Google Sheets anymore saves my marketing team time and energy every day. Further, being able to share the Marketing Calendar with external departments enables transparency and visibility into upcoming campaigns and programs.

Manage content strategies, plan editorial calendars, and collaborate with your team. Be on track with all your content marketing activities at every level, from a campaign to each of your colleagues’ tasks.

Check your SEO score and originality, improve your readability, and adjust the tone of voice to write an exceptional piece of content. Get actionable tips in your Google Docs or WordPress account on the go.

Find the most relevant platforms for content distribution, spot industry influencers, and evaluate potential reach. Track your and your competitors’ brand mentions online, including forums and social networks.

Semrush’s Content Template and SEO Writing Assistant are great, practical tools for helping to focus content creation efforts on things that are more likely to deliver higher expected value.

Andrew Bruce Smith.

Running reports on several tools, creating spreadsheets, digging through endless columns of numbers – this sounds like some major undertaking you would need to take 3 days off for. You just want to know which content pieces you could optimize to get more organic traffic, right? And that’s exactly what the Content Audit tool tells you.

Analyze your content assets to discover your top articles and identify which ones require an update. Customize your content audit based on real-time metrics from Semrush, Google Analytics and Search Console.

Generate a custom brief for SEO-friendly content in a few clicks that will drive organic traffic to your website. Get actionable recommendations based on your top 10 rivals in Google that target your keywords.

Discover dozens of content ideas to create engaging content that resonates with your audience. Find popular topics, headlines, and questions asked online to draw up a successful traffic-driving editorial plan.

Create and execute a powerful data-informed content strategy based on your audience’s needs. Combine creativity and analytics on each step of your workflow, from ideation to creation, optimization and measurement.

Measure the performance of your external publications or your competitors’ articles. Track social engagement, backlink count, referral traffic coming to your website and keyword daily rankings of your content.

I use Topic Research almost every day when searching for ideas and validating campaign topics that I would like to focus on.

Combine creativity and analytics on each step of your workflow using Semrush.

SEO Content Template.

Brand Monitoring.

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