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In exchange for your email address and a few data points, SEO Report Card will serve up a report that covers the following:
ContentKing is a real-time SEO auditing and content tracking tool — it tracks your website 24/7 so any issues related to SEO don’t go unnoticed for too long. The tool is cloud-based, meaning there’s no installation required and your data and reports are available whenever you need them.
This is helpful because you can make corrections to broken links immediately (or hopefully, before a page goes live). Check My Links is ideal for developers, content editors, and web designers according to its creators.
Some of the top features KWFinder offers include:
The Free SEO Report Card by UpCity lets you analyze your website to determine how it stacks up against the competition.
SEMrush also allows you to:
The tool helps you drive traffic to your Google Ads campaigns and website, monitor both paid and organic rankings on Google, Bing, and Yahoo, and obtain reliable and accurate contact information for leads.
SpyFu is a competitor keyword research tool for Google Ads. In addition to keyword research, it helps with PPC competitive research, SEO competitive research, and the creation of custom lists and domains.
Note: Some of the free tools below also offer paid plans while some of the paid tools also offer free plans — so, we recommend you check out the pricing pages for the tools you’re most interested in to determine which plan is ideal for your needs and goals.
Price: Pay as You Go (starting at $5), $19/ mo for Small Business, $49/ mo for Professional, $179/ mo for Unlimited.
Next, let’s look at some paid SEO tools. (Note that some of these tools have free trial periods. Some also offer entirely free plans but with restrictions in terms of flexibility and customization.)
Woorank’s in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.
Now that you’ve learned about some of the best free and paid SEO tools on the market, determine which option will help you achieve your SEO goals and get started auditing, optimizing, and monitoring your website, individual web pages, and content.
BROWSEO is an SEO browser that allows you to review your webpage in a limited format so you can analyze its UX and content as well as gain insight into its SEO. Once you input the URL, the output will hone in on your HTML so you’re able to understand the page’s structure, optimized search terms, and other SEO-related factors.
In addition to a detailed SEO audit of your website, you’ll gain access to 1,000 subpage audits, email reporting and alerts, and keyword monitoring.
Microsoft Bing Webmaster gives you access to many tools that offer insight into your website such as reporting, diagnostic, and SEO tools. The SEO tools that you can use for free have the power to help you analyze your website, manage backlinks, and review keywords to ensure your site is well-optimized for organic search.
Here are some more key features of GrowthBar:
With HubSpot’s Website Grader, simply enter the URL of your website to automatically receive a report card with actionable insights about your SEO efforts. From there, you can sign up for the HubSpot Academy SEO course that teaches you how to improve your website’s SEO, user experience (UX), and more.
Some of Ahrefs’ main features are:
You can test out GrowthBar for 5 days for free, before upgrading to a paid subscription. It’s an all-in-one super powerful SEO tool for $29/mo — which makes GrowthBar significantly cheaper than most other quality tools out there.
The Basic plan, designed for beginners is available at free of cost. The Premier plan designed for professional websites is available at 30 days of a free trial. After the trial, the plan costs $50 every month. The final Agency plan is $200 and is perfect for large websites and agencies.
SEOquake is one of the most powerful SEO tools and browser plugin that offers numerous SEO metrics. It is especially useful when it comes to content marketing as it quickly gives detailed information on any website.
Here are my picks for the best SEO tools to use this year.
WooRank is an automatic website review tool and SEO strategy checker. It provides you with tons of valuable data that helps you boost your website traffic, leads, and sales.
SpyFu allows users to find the most profitable keywords used by their competitors. It also shows every ad campaign run by the competitors and their organic searches.
SEMrush has been successfully helping many website owners and ecommerce entrepreneurs to understand the SEO strategies of their competitors. This makes it one of the most popular SEO tools among small and medium-sized enterprises.
Pitchbox takes a fully-customized approach to their pricing. You simply schedule a demo and then their team provides you with a custom monthly price.
Unlike most SEO tools, Mangools doesn’t offer extra features that you’ll probably never use.
Screaming Frog is available free of cost but only if you want to crawl up to 500 URLs. Otherwise, you can upgrade to the paid version that costs £149 per year.
GrowthBar is one of the easiest to use SEO tools on the market. They enable users to see millions of keyword results, your competition’s backlinks, Google Ads data and generate blog content in one click .
It’s primarily used for backlink audits, competitive analysis, URL rankings, keyword research, and more. Like SEMrush, Ahrefs also offers organic search reports to analyze the traffic of your competitors’ sites.
Next, you will have people answering your query, which means now you have a vast list of search terms from real-life users.
Users then use that extracted data for link building, keyword research, SEO strategies, rank tracking, and content marketing.
When it comes to SEO and digital marketing solutions, Serpstat is a one-stop-shop. From optimizing your SEO to running your ad and content marketing campaigns, it helps you with just about everything.
Whether you’re a blogger, SaaS company, or a local business, SEO tools are 100% necessary to compete on search engines.
Moz is, without any doubt, one of the best SEO Tools in the market. From site auditing to rank tracking and from backlink analysis to keyword research, there’s not much that Moz cannot do. It provides you with industry-standard metrics and various page optimization suggestions.
Moz offers a 30-day free trial. The paid plans start from $99 per month and range up to $599 per month.