SEO URL BEST PRACTICES GOOGLE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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In our case, this is probably just everything that was in the brackets (“our [4‑step] process”)

I think @randfish will like a graph like this ⬇️. Results of moving a blog from subdomain to subfolder… pic.twitter.com/ACQOVpY0H0— Gianluca Fiorelli at 🏠 (@gfiorelli1) March 10, 2017.

For example, we had a post with the slug /basic-guide-anchor-text/. When we updated this post, we added a lot of information. This made the guide not-so-basic, and we had to redirect it to a more appropriate slug.

3. Remove numbers.

Now, if your site is set up like this and you’ve already published content, don’t change things. The risk of breaking your website is too high.

Can you use underscores (_) instead? Google said in 2016 that they don’t care if your URLs contain dashes or hyphens. That remains true from a ranking perspective, but as people are generally more familiar with hyphens, it makes sense to use them where possible.

For example, take a look at the URL for this page:

You’ll have to redirect to a new URL whenever you change the number of items in the page or post to keep it current.

For our post about title tags, I didn’t do this because “title tag seo” seemed to read perfectly fine.

So let’s remove anything we don’t need from our potential URL.

Use subdomains only if you need to.

So, the final step is to replace all of the spaces with hyphens (-).

Maybe it’s just me, but some URLs just seem more digestible than others.

While this isn’t a huge deal, the repetition is unnecessary. This would probably be better:

15) Moving from subdomain to subfolder still works a treat in 2020 pic.twitter.com/e2M7W8OJon— 🦠 Jon Hogg (@ItsHogg) April 21, 2020.

4. Remove superfluous information.

If you’re using WordPress, you can skip this part because it happens automatically.

As we already discussed, this can lead to long URLs that get truncated in search results. The additional context can also be an issue should you ever want to update the page.

So let’s remove all characters not in the alphabet—although we’ll keep the spaces in for now.

If you were to describe your page in a few words and replace the spaces with hyphens, that would usually be “good enough” for SEO.

That said, because of how most modern CMS’ work, having lots of subfolders in a URL is often a sign that a page is “buried” in the site architecture.

По возможности используйте в URL осмысленные слова, а не длинные цифровые идентификаторы.

Структура URL сайта должна быть по возможности простой. Попробуйте упорядочить контент так, чтобы она могла быть понятна человеку.

Если URL сайта слишком сложные, например содержат много параметров, то разные URL могут указывать на страницы с одним и тем же или похожим контентом. Это затрудняет сканирование. В результате робот Googlebot может создавать значительную нагрузку на ваш сервер. Кроме того, есть вероятность, что ему не удастся полностью просканировать весь контент сайта.

Основные причины возникновения этой проблемы.

Не рекомендуется применять сложные неинформативные URL:

Не рекомендуется объединять ключевые слова в URL:

Чтобы избежать возможных проблем, связанных со структурой URL, следуйте рекомендациям ниже.

Наличие избыточного количества URL может быть связано с самыми разными факторами. Некоторые из них описаны ниже.

Рекомендуется создавать простые описательные URL:

Используйте в URL знаки препинания. Так пользователям и поисковым системам будет проще выявлять ключевые слова, содержащиеся в них.

Решение проблемы.

Рекомендуется разделять ключевые слова в URL знаками пунктуации:

Рекомендуется использовать в URL дефисы ( – ):

Не рекомендуется использовать для разделения символ подчеркивания ( _ ):

Используйте в URL дефисы ( – ), а не символы подчеркивания ( _ ).

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