SEO VS ADWORDS WHICH IS BEST

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Search Engine Marketing (SEM) has two main components: SEO and AdWords. These are the components you need to first take care of when planning or running any kind of digital marketing campaign for your business. SEO and Google AdWords have their own set of similarities and differences.

Good implementation of SEO techniques will translate to better rankings. SEO friendly websites are easier to read and rank. Generally, you need to make sure that your website is not only functional but fast as well. It should also offer clients unique and high-quality content.

While the terms are likely to confuse you at first, you shouldn’t have to worry as it doesn’t take long for one to get accustomed to them.

Google AdWords—What Is It?

Google AdWords also popularly referred to as Google Ads refers to a marketing and advertising platform run by Google.

But this is not to mean that SEO should be ignored altogether. For long term success, it’s best to also start working with social media, content marketing, and SEO. They are the three tools that all companies need to survive online.

For those who are just getting their feet wet in the world of digital marketing, you may have heard an SEM manager or digital marketing agency talking about things such as AdWords and PPC.

Simply put, AdWords functions like a big auction centre where various advertisers get to compete for the advertising spots that are available.

Digital marketing agencies recommend that you start by implementing Google AdWords, especially if you are a new company.

AdWords work well for companies that would like to get targeted much more quickly to help them find new clients, increase sales, or test their goods and services.

Search Engine Optimization vs Google AdWords.

Having gained a better understanding of SEO and Google AdWords, it’s now time to look at how they compare to each other:

In the same conversation, terms such as campaigns, bids, and CPC are likely to have been mentioned a few times as well.

How you implement SEO and the tactics you apply will influence where your site will appear on search results pages of sites such as Bing, Yahoo, and Google.

It’s a platform that advertisers can use to place their advertisements in Google Products, e.g., Gmail, YouTube, etc., Google Search Results Pages, and on thousands of other websites around the world using the AdWords program.

What Is SEO?

They are merely tools that you need to take advantage of for your company to succeed. AdWords works well for companies that want fast traffic, while SEO is more of a long term approach.

But while this may be the case, there are instances when you will have no option but to either use them separately or together.

The key to ranking and performing well online lies in understanding that SEO and AdWords are not in a competition.

Advertisers get to choose when they would like to pay, i.e., when someone views your advertisement (Cost per Thousands of Impressions or CPM) or when someone clicks on the advertisement (Cost per Click).

It all depends on the goals you have set for your marketing campaign and the kind of business you are running.

Most every business wants to be on the first page of Google for their products or services. For example, if you sell widgets, when people search for “widgets near me” you want to be the first search that pops up. Google Ads benefits include getting to the top of a search, usually, top 3 is possible for certain keywords. The marketing benefit of online advertising is that your business can quickly rank as a top search result if you have a good website and a proper bid. AdWords works by you placing a bid for the search phrase “widgets near me”. Each time a person clicks your specific ad you pay Google a certain agreed amount for that click. Bids or Cost Per Click (CPC) ranges from Example of an SEO search result does not have the word “ad” mentioned:.50 to $12+ depending on industry and other factors. Most clicks average around $2 to $4 per click; although they can cost higher or lower. Google recommends that you get 10 clicks to get that one customer that buys so you can do the math. Google Ads works under the premise of “paid search”. This means that you pay for placement on Google’s search engine. “Organic search” is what SEO often refers to. This means search results that are not paid for. Even with ads, Google still uses its algorithm to serve you the best content no matter what and better ads and content win over less relevant ads.

Google Ads has its benefits if you want to get high in the rankings fast for a specific amount of time. However, if you are looking for a long-term solution then SEO might be the best option for you. SEO involves doing backend website work so that Google gives you higher rankings over time. This process involves content creation, optimizing your website, establishing goals, and tracking progress over time.

SEO involves improving your website to increase traffic and optimize site conversions. A conversion is an action someone takes to complete one of your goals. This can range from staying on your site for a certain amount of time, clicking a certain link, playing a video, adding an item to their cart, or making a purchase. A site with great SEO will load fast, have great content, be easy to understand and navigate, and very helpful to your customers. Great SEO also includes items that you cannot see that developers or professionals work on behind-the-scenes to get your Google rankings higher. Some of the advantages of SEO include the following:

Benefits of Google Ads.

Google Ads is better for quick, top of the page results and SEO is better for long-term Google ranking. If budget is more of a concern and time is not then SEO is better. If you want to be at the top of the first-page search result like next week then Google Ads is better for you. If you can, the best strategy is to do both as they work together very well.

In the beginning, you can focus more on Google Ads to get top of page results quickly, then, as your SEO ranking improves you can lower your Google Ads budget accordingly. By now, you have a good understanding of what SEO is and how it differs from running a Google Ads campaign. This way you will not have holes in your online search strategy.

Benefits of SEO.

Disadvantages of Google Ads.

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