SEO WEB COPY

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Get our free ebook, How to Create Compelling Content that Ranks Well in Search Engines . This guide, written by Copyblogger founder Brian Clark, provides a step-by-step strategy for creating content that scores links and social sharing, is highly readable and engaging, and ranks well in search engines. Enter your email below for instant access:

Modern SEO copywriting is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps pages you want to rank well for certain keywords.

SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. And yet search engine research shows that most of the factors that determine how a web page is ranked in a search engine are based on things that happen off the page itself.

If you’re looking for content marketing services, check out Copyblogger’s agency Digital Commerce Partners. We specialize in delivering targeted organic traffic for growing digital businesses.

Discover how Modern SEO Copywriting Works.

SEO copywriting articles on Copyblogger.

This complete guide to SEO copywriting takes you through the process of keyword research as well as the 3 stages of the writing process. It will also help you write the readable and SEO-friendly articles your website needs! And last but not least, we’ll give you some insights into writing content for international sites, and the challenges that come along with that.

Creating content for your multilingual sites is not easy. It’s doable though, and we think there are 3 ways to go about this:

Personally speaking, I’m not able to write for more than 20 minutes at a time. But to be honest, my attention span is quite short. At that point, I get up to take a walk, look at my Facebook timeline or make a cup of tea. Even a minute-long break can be enough to return to your writing with a fresh and renewed level of concentration and creativity.

SEO copywriting and holistic SEO.

SEO strategies should, nowadays, largely revolve around answering the questions people have. Whenever someone enters a search query into a search engine, they are on a quest for something. There are 4 kinds of intent searchers can have:

In your keyword research, you need to find out which kinds of intent apply to your keywords and try to match these search intents. You can use the search results to find out which intent applies to your keywords and create great content that matches this intent. Which intent you’re targetting should also affect your writing style, we’ll go into that later in this guide.

This guide to SEO writing covers:

The editing phase is the phase of the SEO copywriting process in which you should ‘kill your darlings’. Don’t be afraid to throw stuff out. You should read and re-read and re-re-read your post and correct any awkward sentences, unclear phrasing, and jumbled paragraph structures. Here are five steps to take in order to thoroughly edit your article.

In our post about preparing a blog post, you can read all about how to come up with proper and clear answers to these questions.

The first phase of the actual SEO copywriting process is planning your piece. Before you put pen to paper (or fingers on the keyboard), take some time and think about what you’re going to write. You’ll have a topic in mind, by now, but before you start writing, you should have clear answers to the following questions as well:

Step 5: Ask for feedback.

To make sure your website is the best in your sector, the text on your websites should be nice and easy to read. Without making any concessions to the quality of your content, you should tweak and fine-tune your text to the specific demands of search engines. The process of SEO copywriting is very much like the process of writing anything else, so it’s hard work and inevitably some of us have more writing talent than others. Unfortunately, we can’t all be Ernest Hemingway, but with a little training, anyone should be able to write better SEO copy.

Posts and pages with a clear structure will also result in higher conversions on your website. You have a better chance that your visitors will buy your products or return to your website if they understand your message properly. For practical tips on how to set up the structure of a piece of writing, you should read creating a clear blogpost structure.

You should also check your headings and subheadings. Make sure your focus keyword is in one of those headings and subheadings. But equally important, make sure the headings help your readers to grasp the structure of your text. In the article on how to use headings on your site, we explain how to use them.

The final step of keyword research is to create awesome posts or pages for the keywords you want to be found for. The content should be tailored to draw in visitors who found your blog through a specific keyword. This could be a dedicated page or a blog post optimized for a specific keyword. Do make sure your visitors can navigate your blog from there, through the menu or internal links. And make sure you have a page for every relevant keyword you come up with.

Storytelling.

Once you have formulated a clear mission statement, you can start making a list of all the search terms (keywords) you want your website to be found for. If your mission is clear, you should have little trouble coming up with search terms that apply to your niche market and your unique selling points. These will be the keywords you want to be found for.

Reading from a screen is hard, so if you want your readers to read your entire blog post, you need to make it easy to read. Posts that are nice and easy to read will result in more returning visitors and a higher conversion rate. Most importantly, make sure your text is pitched right for the audience you’re writing for.

Once you’ve finished writing your piece, you’ll have the first draft of your article. This first draft is the thing you will improve upon in the final phase of writing. The final step will still take quite a lot of time.

Before starting the actual keyword research, you should think about your mission statement. This is what makes you stand out from the crowd. While formulating your mission statement, you should consider questions like: who are you, and what is your blog about? What makes it unique? Take your time to formulate and write down your mission statement. For more information on creating mission statements, read our post on how to write a mission statement for your website.

It really pays off to think about the structure of your piece before you begin. Because the structure is the skeleton of your text: it will help the reader grasp the main points of the article.

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