SEO WEBSITE COMPARISON TOOL

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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In a hurry? We’ve summarised the highlights of the SEO tools we’ve reviewed in this post in the table below, but please read on for the full reviews!

It’s good to see other tools taking a different direction, however. For example, Buzzstream has resisted the temptation to become anything other than a link building tool and, as a result, is by far the best solution on the market for serious link builders. AnalyticsSEO has developed probably the most enterprise ready SEO tool with powerful reporting features making it a good option for larger SEO agencies.

Please do read through each of the tool reviews to find out which tool is right for you. Since the first version of this report each of the tools we’ve looked at have undergone constant changes and improvements. While Raven tools SEMrush and Ahrefs remains popular all-in-one SEO tools, boasting the most features and offering the most complete toolsets. SERanking is one of the most cost effective complete toolsets we have reviewed with some really powerful Organic and PPC competitive analysis data.

At a glance.

Whether you’re an agency, in-house or DIY SEO having the right tools for the job can make your life easier and your campaigns more effective. But as SEO becomes a bigger business, the more tools we see released onto the market. The range is massive as well from freebies to big $500/ month subscriptions.

We have also reviewed individual tools which do a better job in each part of the SEO process. For example, Buzzstream is far better for Link Management and outreach while Link Research Tools is superior for researching and analyzing link prospects. LinkBird takes a similar direction to Raven Tools, offering a comprehensive and complete SEO solution. We liked a lot of its features and the fact it includes rank tracking under one roof is a big bonus.

This isn’t exactly a like for like comparison as these tools each serves slightly different purposes and caters for different users but if you’re weighing up introducing these tools into your SEO process I hope this will give you some pointers as too what each tool can do and how their individual features compare.

In this review we are going to take a look at 13 of the most popular and talked about SEO tools on the market at the moment-

*Approx price converted from GBP or EURO for the sake of comparison.

Moz Analytics remains an extremely popular tool among our readers and the addition of the useful Followerwonk tool to MOZ pro subscriptions is a good bonus for users of this tool. WebCEO’s online version has also made significant steps forward since we first looked at it and AWR is now more relevant than ever as a tool, given Google’s recent moves to remove all SEO keyword data from Analytics reporting, having a clear picture of your search engine rankings is going to be more important than ever.

Our conclusions & the state of SEO tools in 2020.

And let’s face it – the algorithm is far too complex to reverse engineer.

Understanding your competitors’ website architecture can be useful in terms of establishing parent and child page hierarchy as well as discovering a potential product or content gap.

My favorite resource for this is BuiltWith.

1. Evaluate Competitors’ Website Technology.

You don’t need a specific technology to accomplish this, but if you’re starting with a new site or considering a redesign, it’s certainly worth checking out the competition.

One question in the back of nearly every webmaster’s mind is, “What opportunities are being missed?”

Some would argue this makes you the same as everybody else. That may be true but if that’s what Google is rewarding, I’m OK with that.

According to Google, this “initiative provides unified guidance about quality signals that are essential for all sites to deliver a great user experience on the web.”

In this case, each title tag leads with the brand and includes mentions of SEO and search marketing in at least two of the three pages with optimized title tags.

I expect it will take nothing short of an act of Congress for Google to release its algorithm to the public.

Core Web Vitals.

Here are three ways to compare your site to your competitors to see where you could improve your SEO.

At the most basic level, a website can be broken down into three components:

That doesn’t mean competitor backlink mining is a bad idea.

This tool outputs a comparison of:

2. Perform Competitor Analysis on Website Content.

Links that once held zero value suddenly had a negative value. All of those garbage links acquired through indiscriminate backlink mining became dangerous to have in a link profile.

What’s more, the evolution of that algorithm is happening at a much faster pace.

Every webmaster’s goal is a well-structured website that is fast, easy to use, and easy to crawl.

Penguin 4.0 is much more forgiving, but who knows what the future may bring?

That all changed with the introduction of Penguin in April 2012.

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