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In some cases, your industry might determine your TLD. For example, .gov and .edu indicate government and educational institutions, respectively.

It’s a risk to use a keyword-rich domain name since Google flags domains that appear spammy, such as exact match domains.

But, that doesn’t mean you can never use keywords in your domain. Instead, we recommend you use broad keywords when they are relevant to create a domain SEO advantage.

When a given keyword is searched, how much traffic does your website receive?

When SEO first made headlines, using keyword domains offered a quick and easy way to rank highly on Google search. That is no longer the case.

Opt for a Good TLD.

An exact match domain (EMD) is any domain that matches the target keyword word for word. For example, carinsurance.com is an EMD for the search term “car insurance.”

Avoid TLDs with reputations for spam websites, such as .rest, .biz, and .tk as they can negatively affect your SEO rank and click-through rate (CTR).

You might wonder how to choose a domain name that helps your SEO and avoid domain names that can hurt your ranking.

So, does your domain name affect SEO?

Keep reading to learn:

Unfortunately, most of the exact match domain names for short keywords are already taken.

Your domain also includes an optional subdomain. The most popular is “www.,” but a subdomain can also indicate a different section of a website like blog.hubspot.com or support.google.com.

Choosing the right top-level domain significantly impacts your SEO score. It influences how people judge your website outside of search results pages too.

In some cases, an exact match domain name might be an SEO-friendly domain name. An example is Hotels.com.

In contrast, partial keyword domain names only include part of the keyword you want to target. Searchenginewatch.com is a partial match domain for the keyword “search engine optimization.”

What Exact Match Domains Are.

Direct traffic refers to people who type your URL directly into the address bar online.

SEO software providers like Moz and Searchmetrics combine several metrics to calculate your search visibility.

Your domain name refers to your website’s address in the address (URL) bar, before the top-level domain (TLD). For example, Microsoft.com has the domain name “Microsoft” and the top-level domain “.com.”

Keyword domains contain keywords, like buycarinsurance.com. Branded domain names don’t contain any keywords, and they usually use the company name. WordPress.com and Amazon.com are considered branded domains.

If you want to generate organic traffic, you need to build your website with SEO ranking factors in mind.

Here are the best practices to master the domain SEO relationship and find the right domain name for your website.

However, keep in mind that other factors determine your SEO ranking. Your website also needs to load fast, have high-quality content and backlinks, to name a few ranking factors.

Use Keywords Wisely in Your Domain.

Short domains also project authority and professionality, both good qualities to have for SEO ranking.

In addition to finding a short domain name, you want one that’s easy to type, pronounce, and remember.

Combined, your domain name and top-level domain make up your root domain.

It can be an exciting or frustrating step to choose your domain name. You want to get it right the first time because changing your domain name later has consequences.

The domain SEO effect involves more factors than in the past.

Exact match domain names have earned a reputation for spammy practices and poor-quality websites. So, it’s best to avoid them.

Keep in mind your search engine ranking also depends on your content quality and web design.

Avoid hyphens or words that are difficult to spell.

Singular and plural variants are common mistakes but also actual spelling mistakes might be something to think about.

Unknown to the SEO professional, the site had been used to spam on behalf of adult affiliate sites.

For a local business, yes, it makes sense to register a domain name that matches the brick and mortar business.

Nobody really owns a domain name in the same way that they own an automobile or a house.

Google’s domain is owned by a business called Alphabet.

Or You Might Want Visitors to Associate Your Site With a Place.

Some domains have been previously registered.

Traditionally, ccTLD domains tended to convert a higher rate within their respective countries.

As I understand it, Google does not provide a way to remove a legacy penalty from a domain that received a penalty years earlier.

I remember a theatrical venue that had a Cabaret Seating section and I was told that half the people calling for tickets were asking for “Cabernet Seating.”

If your domain name is “WidgetExpert”, then you might want to consider registering “WidgetExperts” because people tend to add an “s” to the end of a singular domain name.

When a consumer walks into Joe’s Tacos, the odds are high that they will be going home with a belly-full of tacos.

It makes the site look sketchy and spammy.

Before registering a domain, it’s wise to visit Archive.org where entering the domain name will show whether the domain has ever been registered.

What follows are 11 tips to help you choose the best domain name to register.

10. Country Code Top Level Domain (ccTLD)

So there is no way to submit a reconsideration request for a penalty that the Google Search Console does not acknowledge.

In my opinion, that’s overstated.

But site visitors really like to see that dot com in the URL.

Country code top-level domains (ccTLDs) are domains that are specific to a country.

But Google isn’t named Alphabet, that’s just the name of the company that owns the Google brand.

It is arguably prudent to register the singular and plural versions of a domain name and also the .net, .org, .biz, .info, and .us versions as well.

2. Should a Domain Name Match Your Business Name?

When choosing a meaningful domain name, it may be useful to think about the qualities you want your site to be associated with.

Now, review synonyms for the quality that you want a site visitor to associate with your site and play around with the words to find the right match.

Site visitors tend to prefer ccTLDs that are specific to their country.

The site might pop into the bottom of the top ten once a month for a few days but then it drops back to the second, third page of the search results or worse, nowhere.

The first thing to keep in mind is that you are registering a domain name, not buying it.

I don’t like headaches.

Click, click, click.

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