TRY OUR PACKAGES
So as long as you don’t a) make guest posting your #1 link building strategy and b) use keyword-rich anchor text in your backlinks, you’re set.
Next, scan through the queries that you rank for.
As you can see, my title tag starts off with that keyword.
The more backlinks your site has, the higher you’ll rank.
If you see all green, you’re set.
Step #8: Build Backlinks to Your Site.
For example, my target keyword on this page is “SEO copywriting”:
For example, here’s a guest post that I published on the SEMRush blog.
I’m talking about stuff like:
This is why I made sure my page covered EVERYTHING anyone would possibly want to know about optimizing their site for mobile devices.
For example, I have a resource page designed to help people quickly learn SEO.
And bloggers and journalists quickly started to cite that stat as evidence that most outreach fails.
Our next step is to improve your site’s Bounce Rate.
Now it’s time to get even MORE traffic to your site.
Those are no biggie. But they’re worth fixing.
I’m competing against giant authority sites like Moz, Yoast… even Google!
Step #5: Reduce Your Bounce Rate.
So all in all, this guest post would be considered A-OK in the eyes of Google.
And they’re working GREAT right now.
This isn’t about keyword stuffing or anything like that.
And for good reason.
…and it’ll spit out a handful of LSI keywords that you can add to your page.
And “link building tools”:
Bottom Line? If you want to improve your Google ranking, your page needs to be a GREAT fit for what someone’s searching for.
Step #1: Improve Your On-Site SEO.
Get Links Via Dead Links.
Guest posting is a VERY controversial topic in the world of SEO.
Also, my link back to my site didn’t contain any keywords.
So we spent WEEKS working on this giant list of CRO techniques.
In fact, Google specifically states that large scale campaigns that use “keyword-rich” anchor text links are a no-no.
Also, I recently published a post on [topic] . It might make a nice replacement for the dead link.
When you do, Google will WANT to show your site to more people. Which is why giving Google what it wants is the foundation of any good SEO strategy.
Will this plugin magically improve your rankings?
Always describe your image and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update metadata as your site changes over time.
For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases .
It is very difficult for a webpage to achieve search engine rankings for multiple keyword phrases—unless those phrases are very similar. A single page may be able to rank for both “biomedical engineering jobs” and “biomedical engineering careers”. Ranking for “student affairs” and “dean of students” or “gender discrimination” and “violence reporting procedures” with a single page is unlikely.
If you want to rank for multiple keywords phrases with your website, you will need to make a separate webpage for each keyword phrase you are targeting.
4. Have a link-worthy site.
Identify and target a specific keyword phrase for each authoritative content page on your website. Think about how your reader might search for that specific page with search terms like:
Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most importan t metadata on your page.
Once your keyword phrase is chosen for a given page, consider these questions:
Improve your authority and credibility by adding relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to. Always use descriptive links by linking keywords—it not only improves search engine optimization, but also adds value to your readers, including those with disabilities or who are using screen readers.
Answering yes to these questions can improve your search engine ranking. Be natural and user-friendly , though. For instance, you do not want the word “engineering” to show up three or more times in the URL or have the phrase Northern Lights repeated in the page title and also every heading. Readability and usability still trump search engine optimization.
You’ve probably noticed that we feel pretty strongly about content . Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy , so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed.
Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.
Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”
Beyond page URL, title, and headings, content is most influential on search engine rankings. Repeat your keyword phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. Be authoritative. Strategically link to relevant sources and additional information—both within your organizations broad website and even to other websites which are useful.
A webpage which is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in is most likely to attract links from other websites, which improves your search engine optimization.
Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
Quality, authoritative content is the number one driver of your search engine rankings and there is no substitute for great content—this is especially true when doing SEO marketing. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills and present yourself as an authority on the topic you are writing about.
Don’t forget to use bold , italics , heading tags (especially an H1), and other emphasis tags to highlight these keyword phrases—but don’t overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user , not for the search engine. Read more about SEO marketing to help you find new content opportunities.
Writing additional content, rich with keyword phrases, on your departmental news blog can also boost your search engine rankings. Blog posts can even be shorter updates about the specific topics you are targeting. Interlink your related CMS webpages and blog posts when it helps give the reader a better picture or additional information about the topic.
These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources: