SEO WEBSITE TRAFFIC

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

SEO is by far the most important strategy in online business. It encompasses an entire set of principles that make your website more visible and attractive for Google searchers. Implementing these 5 basic SEO principles will help you increase your website traffic, improving the odds of generating more sales.

Each title should contain a keyword near the beginning, allowing Google to recognize the relevance of your content. Besides that, you can include the brand name in a title because that makes it easier for potential readers to realize who is hiding behind the post.

Although meta keywords don’t make an influence in the SEO world anymore, other features like meta descriptions still represent a powerful optimization contributor. An average user looks at two things prior to opening a webpage – headlines and meta descriptions.

If SEO is an anchor of online business, keywords are the main element of SEO. Every page on your website should follow a carefully-designed keyword strategy in order to make more impact on Google’s search engine algorithms.

That’s why you need a specific keyword for each page. Here are the most common ways to find keywords for your topics:

SEO Audit.

Bearing all these figures in mind, it is not the issue of whether you should create a good SEO strategy for your website but rather how to do it most productively. Here are basic SEO principles to increase website traffic in the long run.

All these steps will help you to figure out the SEO value of the website. It will also highlight flaws and shortcomings, so you can improve content or add the missing elements to increase the SEO potential.

A regular SEO audit is mandatory if you want to maintain the same level of website productivity in the long run. Every once in a while you need to examine the entire website and find weak spots that slow you down. It’s a set of various procedures:

Exploit multimedia content to make your content more attractive for an average user. For instance, product reviews generate by far the best results for online retailers. This type of video content allows users to learn more about your products or services, encouraging them to complete the purchase upon watching.

Title tags are the second element of SEO that you need to take into consideration because search engine algorithms analyze your headlines to detect the subject and position it among similar posts. Keywords play a major role in that respect.

The latter is always displayed below webpage title in Google search results. Search engines highlight keywords in the meta description, thus making it a genuine CTA booster – it encourages people to click the link and check out your content.

Headlines should also be compelling, which means they ought to inspire user interest. A good title acts as a call to action – it invites people to engage with your content. If you are not sure about the title efficiency, check out online tools such as CoSchedule Headline Analyzer. This app creates a headline score and analyzes the overall structure, grammar, and readability of your title.

Note: this post was originally published in 2018 and has been updated.

Search engine optimization (SEO) is the cornerstone of ecommerce. If you’re an online seller, you can’t grow your base of loyal customers if you’re stuck on page 6 in search results. A lot of studies already revealed the importance of SEO and here are a few stats to prove it:

You could learn and apply every single SEO trick in the world, but it won’t help you gain traffic unless you publish high-quality content on your website. You just have to create relevant posts, explain niche-related phenomena, and solve users’ problems.

Title Tags.

This is why blog posts are getting longer – it takes more words to write a good analysis and cover themes from every angle. According to the research, the ideal blog post length is now around 1,600 words. However, the plain text can only get you so far.

Mary Whitman is a freelance writer in Adelaide, Australia with Assignment Geek Service.

Meta Description.

Do not use keyword-stuffed content that brings no value to the users. Clickbait content will cause them to leave your site within a few seconds, thus giving it a high bounce rate in the SERPs.

– Internal and external links.

Once done, leverage this data to introduce strategic changes that improve user experience, thereby increasing your SEO efficiency. You can also combine these insights with the ones from On-page SEO audits to get a clear picture of your performance.

4. Reoptimize underperforming content.

Collecting and analyzing data on SEO tactics is crucial to identify the areas for improvement. Integrate your website with tools like Google Analytics and Google Search Console to collect information about:

Be relevant: Ensure that meta description is specific to the keywords that users enter into the search boxes. Make it descriptive and include details that help them judge if the content matches their needs.

– The browsers people are using to access your site.

– Structure them using bullets, numbers, and header tags. This will improve their readability.

– Do they have anything in common?

Analyze pillar pages for topic clusters : Since topic clusters take off from pillar pages, they must allow you to get super specific with your chosen sub-theme. Topic clusters need to be relevant and offer value-adding content to the audience.

– Build authority of the pillar pages on the SERPs.

2. Leverage analytics to track metrics.

Julia Nesterets is the CEO of Jetoctopus, the most affordable and powerful crawler and log analyzer that lives in the cloud. She’s on a mission to make SEO easier and friendlier.

Further, websites on the first page of search engines like Google get more than 90% of consumer traffic. Yet, marketers often overlook SEO in favor of other marketing platforms. Businesses are increasingly leveraging organic social media to capture leads. In reality, SEO still brings the vast majority of traffic to most websites.

Businesses need to closely follow and execute the changes introduced by the search engines. Otherwise, they risk being penalized and slipping down the SERPs. In fact, about three quarters of users never go beyond the first page of search results.

Often, marketers try to avoid traffic decay by publishing new content. However, this tactic may not always work. A recently published study reveals that long tail in search traffic is a reality. Most traffic to most sites come from old posts. Thus, revamping them is necessary to continue engaging the users online.

These factors play a critical role in getting a site indexed by search engine bots. The deeper it can be crawled, the better chance it has to win a rank in the SERPs.

3. Improve headlines and descriptions.

Keep track of growth: Topic clusters do not fetch instant results. But once a page starts drawing in readers, others follow suit. The important thing is to be patient and keep tracking growth using SEO tracking tools.

Search engines reward content pages that are optimized for long-tail keywords. That’s because, unlike head keywords, they are specific and less competitive.

While there are plenty of options available in the market to improve your LCP, we suggest you use a tool that is especially designed for technical SEO. This will ensure that you are working on the SEO front where the work is needed to power your LCP.

– Sketch an outline to help search engines like Google understand your content and how it fits into your site.

Develop content: Internal links take users to different pages of relevant and helpful content on a website. Build up a killer content marketing strategy to set up a rich content archive. It should both educate them and address their pain points.

Using these methods, you will see a noticeable difference in your website traffic over time.

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