SEO YOUR CONTENT STRATEGY

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Devote some time each month to updating old blog posts with new and up-to-date information to continue ranking in SERPs. You can also use this time to add any SEO best-practices that weren’t initially addressed, like missing image alt text.

While it’s not an entirely separate process, there are distinct considerations for mobile SEO like monitoring page speed, responsive site design, local SEO, and creating content that is high-quality, regardless of device it’s viewed on.

As you write each blog post and expand on your clusters, you should do three things:

Blogging can be an incredible way to rank for keywords and engage your website’s users. After all, every blog post is a new web page and an additional opportunity to rank in SERPs. If your business does not already have a blog, consider creating one.

For content marketing, an SEO strategy is a critical piece of the puzzle because it is how your content will come to be seen in the first place, especially in search engine result pages (SERPs). If your content is scattered and unorganized, search engine bots will have a harder time indexing your site, identifying your area of authority, and ranking your site pages.

3. Add more editorial value to your old content.

By doing this, you are associating these topics with popular short-tail keywords, but you’re not dedicating individual blog posts to these keywords. Let’s go over an example of this process using the image below.

Here’s a short video on this concept:

It may be helpful to create a content strategy to remain consistent and focused on your goals.

With a monthly SEO plan like the one above, plus a tracking document like a search insights report, you can build out and execute on an efficient SEO strategy. You can also identify and leverage low-hanging-fruit topics to discuss related to your industry.

When it comes to websites and ranking in search engines, trying to get one page to rank for a handful of keywords can be next to impossible. But, here’s where the rubber meets the road.

In this post, we’ll explain what an SEO strategy is, and how you create your own to help you meet your content marketing goals.

To start, compile a list of about 10 words and terms associated with your product or service. Use an SEO tool ( Google’s Keyword Tool, Ahrefs , SEMRush or GrowthBar just to name a few) to research these words, identify their search volume, and come up with variations that make sense for your business.

During this step you’ll begin optimizing your pages for specific keywords. For each pillar you’ve identified, use your keyword tool to identify five to 10 long-tail keywords that dig deeper into the original topic keyword.

You can monitor organic traffic using your preferred web analytics tool or create your own dashboard using Excel or Google Sheets. Also, tracking indexed pages, conversions, ROI, and your rankings on SERPs can help you recognize your success as well as identify areas of opportunity.

Dedicate some time to brainstorming all the various ways you can attract inbound links. Maybe you’ll start by sharing links with local businesses in exchange for links to their own sites, or you’ll write a few blog posts and share them on different social media platforms. You can also approach other blogs for guest blogging opportunities through which you can link back to your website.

1. Make a list of topics.

To keep up with your SEO strategy, it can be helpful to create and refine a monthly content plan. You can place it into a spreadsheet, and your teams can track accordingly. The list below is an example of a content monthly content plan that takes the above steps into account.

There are three types of SEO that an SEO strategist can focus on:

Mobile optimization is incredibly important, as Google practices mobile-first indexing. This means instead of crawling a desktop site, the algorithm will use the mobile version of your site when indexing and ranking pages for SERPs. In addition, 61% of Google search queries in the U.S. occur on mobile devices. So, all things considered, your SEO strategy would be ineffective without prioritizing mobile optimization.

Mobile SEO is an important factor to keep in mind when creating your overall strategy. Mobile optimization involves ensuring your site and site content is available and accessible to visitors on mobile devices, so they can have the same experience and receive the same value as desktop browsers.

An SEO strategy is the process of organizing a website’s content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.

It’s worth considering the use of a compression tool to reduce file sizes before uploading images, videos, and gifs. Sites like TinyPNG compress images in bulk, while Google’s Squoosh can shrink image files to microscopic sizes. However you choose to compress your media, keeping files in the kilobytes (KB) range is a good rule of thumb.

The bigger the file size, the more difficult it is for an internet browser to render your website. It’s also harder for mobile browsers to load these images, as the bandwidth on their devices is significantly smaller. So, the smaller the file size, the faster your website will load. But, how do you compress images and still retain quality?

8. Stay up-to-date on SEO news and best practices.

Sometimes, you’ll find that a post is completely out of date. In this scenario, you should go beyond the average historical SEO update and give it a full refresh. You can do this by updating out of date information and statistics, incorporating new sections for added depth, and adding quotes or original data to give the post more referral traffic.

Use your long-tail keywords to create blog posts or web pages that explain the specific topics within the pillars you’ve selected. Together, all of your long-tail keywords create a cluster around a pillar topic. Search engine algorithms depend on the relationships between clusters to connect users with the information they’re looking for.

Ultimately, the number of topics for which you create pillar pages should coincide with your business needs, like the number of products and offerings you have. This will make it much easier for your prospects and customers to find you in search engines no matter what keywords they use.

Use the pillar topics you came up with to create a page or post that gives a high-level overview of the topic using the long-tail keywords you came up with for each cluster in step two. These pillar pages can essentially be a table of contents, where you’re giving a description of the main topic, and briefing readers on subtopics you’ll elaborate on in other posts.

This helps businesses attract people who have varying interests and concerns — and ultimately create more entry points for people interested in what you have to offer.

HubSpot also recommends this complete SEO starter pack.

As your blog or website grows, you’ll undoubtedly have more images, videos, and related media to support your content. These visual assets help retain your visitors’ attention, but it’s easy to forget that these files can be very large. Since page speed is a crucial ranking factor, it’s important to monitor the size of the media files you upload to your site.

Using search volume and competition as your measurement, you can create a list of 10-15 short-tail keywords that are relevant to your business and are being searched for by your target audiences. Then, rank this list based on monthly search volume.

Look at who currently purchases your products or uses your services. You’ll want to define information like:

When you analyze your content, you’ll want to look at metrics like:

But wait! When you’re integrating keywords, don’t incorporate them too much. This practice is called keyword stuffing, and when you try to stuff your keyword into the page too much, it has negative repercussions for your business.

Got a few seconds?

You decide to spy on your competitors and see they’re ranking for all kinds of keywords and pulling in significant traffic to their site. But how are they doing it? What are you missing?

Feeling stuck on creating content topic ideas? Use our free blog post idea generator to help you get past your creative block!

These are fantastic topic ideas for longform content, or content that’s longer than 2000 words. That’s because they cover broad, general topics.

Generally, you’ll want to integrate your core keyword into your:

Next on our list of SEO content best practices is keyword integration. You can’t rank in search results if you don’t integrate keywords on to your page.

No SEO strategy is complete with an SEO content strategy. When you know how to create and optimize content for SEO, you can help your business rank in more relevant searches and drive more credible traffic to your site.

7. Analyze your content performance.

You can use a tool like KeywordsFX to help you find relevant terms for your page.

You need to monitor and analyze your content performance to ensure your current content strategy works. Metrics in analytics reports also provide you with valuable insight into which pieces of content engage or interest your audience.

A content calendar will help you stay organized. It can help you plan out when you’re going to create, edit, and publish content for your company, and it helps hold your team accountable and ensures you’re posting enough.

Now you’ve got two lists of topics! Generating a list of topics will help jumpstart your SEO content strategy so you can start producing content your audience wants to see.

4. Use a variety of content formats.

If you find you can’t get enough of these helpful tips, subscribe to Revenue Weekly to get more useful tips and tricks for creating content for SEO! Or you can call us today at 888-601-5359 to jumpstart your SEO content strategy!

As you’re pumping out content and optimizing it for search engines, don’t forget one of the most critical SEO content best practices: monitor your content.

Tracking this information helps you see which blog posts garner the most engagement, which can help shape your SEO content marketing strategy for the future.

There is a good chance your competitors have an SEO content strategy .

Then you probably have time for our FREE SEO audit.

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