SEO YOUR SITE

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

TRY OUR PACKAGES

Small Package
$49
Human Articles with Readable Spin
TIER 1
15 High DA web 2.0 Properties
10 High DA Trusted Profiles
20 High DA Bookmarks
5 EDU Profiles
50 Powerful Web 2.0 Profiles
10 Blog Platform Articles
10 High DA Documents Links
10 Manual Image Submission Links
10 Niche Related Blog Comments
1 Weebly Post
1 Tumblr Post
1 Wordpress Post
1 Blogspot Post
1 Medium Post
50 Facebook Reshares
50 Twitter Retweets
100 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Instant Link Indexer Services
Drip Feed Pinging
Order Now
Medium Package
$99
80 Unique Human Articles no spin
TIER 1
30 High DA web 2.0 Properties
25 High DA Trusted Profiles
30 High DA Bookmarks
7 EDU Profiles
70 Web 2.0 Media Profiles
25 Blog Platform Articles
15 High DA Documents Links
12 Image Sharing Backlinks
20 Niche Related Blog Comments
10 High DA Forum Profiles
10 Press Releases
Video Creation
10 Video Submissions
Power Point Creation
10 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
5 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Mix.com Share
1 Flickr Share
1 Myspace Share
100 Facebook Reshares
100 Twitter Retweets
250 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Article Submission
Guestbook Comments
Social Network Profiles
Static Links
Referrer Links
Instant Link Indexer Services
Drip Feed Pinging
Order Now
Big Package
$159
140 Unique Human Articles no spin
TIER 1
50 High DA web 2.0 Properties
40 High DA Trusted Profiles
40 High DA Bookmarks
10 EDU Profiles
100 Web 2.0 Media Profiles
50 Blog Platform Articles
20 High DA Documents Links
15 Image Sharing Backlinks
30 Niche Related Blog Comments
20 High DA Forum Profiles
20 Press Releases
Video Creation
20 Video Submissions
Power Point Creation
20 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
10 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Mix.com Share
1 Flickr Share
1 Myspace Share
1 Penzu Post
1 Ex.co Post
1 Behance Post
1 Voog Post
1 Linkedin Post
1 EzineArticle Post
250 Facebook Reshares
300 Twitter Retweets
500 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Article Submission
Guestbook Comments
Social Network Profiles
Static Links
Referrer Links
Instant Link Indexer Services
Drip Feed Pinging
Order Now

PORTFOLIO

Don’t forget to use bold , italics , heading tags (especially an H1), and other emphasis tags to highlight these keyword phrases—but don’t overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user , not for the search engine. Read more about SEO marketing to help you find new content opportunities.

Writing additional content, rich with keyword phrases, on your departmental news blog can also boost your search engine rankings. Blog posts can even be shorter updates about the specific topics you are targeting. Interlink your related CMS webpages and blog posts when it helps give the reader a better picture or additional information about the topic.

Once your keyword phrase is chosen for a given page, consider these questions:

2. Update Your Content Regularly.

For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases .

If you want to rank for multiple keywords phrases with your website, you will need to make a separate webpage for each keyword phrase you are targeting.

It is very difficult for a webpage to achieve search engine rankings for multiple keyword phrases—unless those phrases are very similar. A single page may be able to rank for both “biomedical engineering jobs” and “biomedical engineering careers”. Ranking for “student affairs” and “dean of students” or “gender discrimination” and “violence reporting procedures” with a single page is unlikely.

Identify and target a specific keyword phrase for each authoritative content page on your website. Think about how your reader might search for that specific page with search terms like:

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.

You’ve probably noticed that we feel pretty strongly about content . Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy , so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed.

Answering yes to these questions can improve your search engine ranking. Be natural and user-friendly , though. For instance, you do not want the word “engineering” to show up three or more times in the URL or have the phrase Northern Lights repeated in the page title and also every heading. Readability and usability still trump search engine optimization.

Blogging.

Quality, authoritative content is the number one driver of your search engine rankings and there is no substitute for great content—this is especially true when doing SEO marketing. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills and present yourself as an authority on the topic you are writing about.

Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most importan t metadata on your page.

Improve your authority and credibility by adding relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to. Always use descriptive links by linking keywords—it not only improves search engine optimization, but also adds value to your readers, including those with disabilities or who are using screen readers.

When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update metadata as your site changes over time.

A webpage which is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in is most likely to attract links from other websites, which improves your search engine optimization.

Placing Keywords.

Beyond page URL, title, and headings, content is most influential on search engine rankings. Repeat your keyword phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. Be authoritative. Strategically link to relevant sources and additional information—both within your organizations broad website and even to other websites which are useful.

Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”

Always describe your image and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.

Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.

These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:

Make sure the actual file name of the image includes your keyword phrase, like “white-horse.jpg”.

Google may replace your given title with whatever it feels is appropriate, so it won’t necessarily show what you put in there, but I’ve found in practice, a good title is good for Google, and typically appears.

The H1 or main header tag should only appear once on the page, and it should be at the top. It should include your keyword phrase at the beginning.

When we help our clients learn to create content for their websites, we encourage them that, for every page of content, there should only be one topic or target keyword phrase for that page. So if you have 10 topics or phrases you want to be found for, you should have at least 10 pages of content.

If you have your keyword phrase in an outgoing link that’s going to a related page (either on your site or even someone else’s site), it’s been shown that these outgoing links actually help with your SEO efforts . Linking out to authoritative resources is good for the reader, and Google is all about what’s good for the reader.

Alt tags.

The page description, or meta description , does not influence your position in the search results. However, it can influence clicks on your search result because it’s your first, and possibly last, opportunity to market to your customer.

The body is the main part of the article, and tells Google all about the page. Google is looking at the text, the surrounding text, and everything else on the page to determine what that page is about, or the “theme” of the page.

Here are 16 places you can put your keyword phrase to help your SEO efforts.

Then again, you have to wonder who’s using these “other” search engines?

When you create the content, you have at least 16 places you can put your keyword phrase. The more of these that you match, the more you’re telling Google, “This page is all about the topic: ‘keyword phrase’”.

You don’t generally have a lot of control over the links that come into your website, but if you have a relationship with the editor of the content, you can potentially ask the webmaster for specific anchor text (the text that’s highlighted in the link itself).

A blend of all of these types of anchor text signal a “natural” anchor text profile to Google, and Google likes to think that everything about the web is “natural”.

See the example to the right, the file name is “best-video-marketing-platform.jpg”, and I’ve inserted the SEO properties too. If you search Google images for “best video marketing platform”, you should see it #1 in the results (the “Tell Stories” graphic).

Your subdomain can include keywords. So as an example, keyword.yourcompany.com could help your SEO efforts. It can also be a PITA to maintain, so use this one judiciously.

Review your own content and see if you’ve gotten many or most of the spots in your own setup. Pick a few pages, and do an audit to see if you’re good or if you need to improve. I also like the Screaming Frog SEO Spider Tool to crawl your site, and spit out a report. It’s such a huge time saver.

Header Tags.

Whenever you create content for your website (like a pillar web page or a blog post), you must consider search engine optimization too. Creating content that focuses on a single topic, essentially a keyword phrase , helps you get found on search engines like Google.

You don’t want to just repeat your keyword phrase in your text and try to stuff it into every corner and every sentence you can. That is considered spammy , it reads poorly, and in any case, it doesn’t work. The page of content should include your keyword phrase, variations of it, as well as synonyms and antonyms.

If you break your pages into folders or sub-pages, the folder name can include your keyword phrase, like www.yourcompany.com/keyword/page1.

The major types of anchor text include:

This is describing the actual image, but don’t stuff your keywords. If it’s a picture of a white horse, just make the alt tag “white horse”. The alt tag is really intended for people with sight impairment or who block images to see what images are on the page. You don’t want them to see “holiday cruises holiday cruises holiday cruises”.

Your web address for any page on your website has four components, and you should include your keyword phrase anytime you can. A great place to have your keyword phrase is within your URL , ideally at the front, but somewhere within is better than not at all.

Google also gives a slight boost to bulleted text and bold text . So if your keyword phrases are in bullets or bolded, that can help a little too.

Subdomain Name.

You don’t have a lot of control over your domain name , and you can’t change it for every phrase. But if it’s in your domain name, like www.keywordphrase.com, it will help.

Here too, you have only a limited amount of text that you can put in your meta description before Google will cut you off with an elipsis (“…”).

By the way, having multiple keyword domain names pointing at the same website actually hurts your SEO efforts.

You have 100 characters to put in the page title (including spaces and punctuation) , but only about 65 will display in the Google search results. Note that this length is literally measured in pixels! If your company’s name was a bunch of capitalized “W”s (which use more pixels or horizontal space), you’d have less characters than a company with all capitalized “I”s.

The meta description often (but not always) shows up as the two lines of text in Google’s search results. Having a great marketing message that includes your target keyphrase can help influence who clicks on you and who doesn’t.

Here’s an example of a well-optimized web page. The search term is “pomeranian puppy training”, and you can see many of the elements described above in this page:

Within the body content, you can include your keyphrase in several other places:

If you have Photoshop or other graphic editing programs, you can actually edit the Title, Description and Keywords meta tags in the file itself.

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.