SEW EXPERTS SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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It should look like the button below (mine just says “update” because it’s already installed)

This blog post has “green lights” everywhere which means it’s just about as optimized as it can be – yay! Since I’ve learned everything I’ll outline below, all my posts have all green lights. I’ve been slowly trying to go into all my old posts that were not written in an optimized way and adjust them to be SEO friendly. It takes a bit of overhauling but I’ve seen those adjusted posts move up in their search ranking because of these adjustments!

We could just write our post, publish, and call it a day. Using our other social media methods of directing traffic, we could do fairly well that way. In fact, that’s the only way I built blog traffic until just about six months ago.

Let’s think about an example that’s applicable to us – a crochet baby hat pattern.

Once you’ve installed that plugin your blog posts should update with a Yoast SEO or Yoast SEO Premium box right below the body editor of your blog posts.

Yoast is simple to install – you can find it by signing into your WordPress site, accessing Plugins (in the lefthand menu) > Add New > Search Plugins > “Yoast SEO” > Install Now.

Now it’s worth noting that there is a free version and a premium version for $89 per year. I used the free version until just recently but now I use the premium version that has more features. You can view a table of the differences between the plans and download what you’d like here as well.

When we write a crochet baby hat pattern, wouldn’t it be great if when someone searched Google for a crochet baby hat pattern, our post came up? Search Engine Optimization is what aids us in making that possible! The most SEO optimized posts will appear at the top of the endless list of posts pertaining to those keywords.

This is where you can go in and see all of those items I outlined above.

SEO is a way of optimizing blog posts to show up sooner in search results.

* Note : We’re doing a deep dive here so if you feel this chapter is a bit premature for your current status as a blogger, feel free to skim it or file it for later. I wanted to place it here during Lesson 2: the Setup because I feel it’s an important step to cover early on. I waited to implement SEO strategy and wished I had done it sooner.

When I started my blog, I had no idea what SEO was or how to use it to my advantage. I always knew that SEO was something that fancy web developers used to boost a website’s reach on Google but I didn’t think it applied to me.

Install YOAST on your WordPress site.

BOY was I wrong!

Yoast is a plugin that’s membership based and it’s functionality is primarily to asses every post on a blog and review it in terms of SEO optimization.

Some things Yoast will do:

Let’s look at an older post that needs some SEO work and I’ll show you how to overhaul it to rank in search results!

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