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Whether you’re launching a new product, building a web presence for your retail location, or starting a dropshipping business, when you’re trying to sell online you have an important problem to solve: how do you get customers to find your store? People who find your online store in a search engine are probably looking for products like yours, so they are more likely to buy something. You can use search engine optimization (SEO) to improve the search engine ranking for your store and help customers find your products.
How to Optimize Title and Meta Description for Products Next, we need to write some titles and descriptions for our products and categories. Yes, you can use marketing copy from supplier websites, but your customers and SEO will thank you for original content.
Finally, include a search box on your page. Will it help with SEO? Not directly. But it will help visitors find what they’re looking for, which is an important part of eCommerce optimization so you can make more money from the traffic you already have.
Check out our ultimate guide on where and how to use keywords in your content for more Shopify SEO tricks. And don’t forget to spend some time on your “out of stock” pages.
But how do you find the right keywords to get traffic to your shop?
Put yourself in your customers’ shoes. What search terms would YOU use to find the products you sell?
Step 4. Optimize Your Shopify Products Pages.
In this Shopify SEO guide, we’re going to walk you through 8 key steps to master SEO for your Shopify store and rank #1 in 2020:
Supplier/Manufacturer Links If you sell products made or supplied by established companies, they may have a policy that authorized retailers can get a link. Email them to ask if they will link to your store.
The alt text for images can also be optimized for SEO, but even this needs to fit naturally.
A simpler site structure makes it easier for search engines to crawl your site and rank your products.
Unicorn T-shirts – Shop for Unicorn T-shirts Online – The Store.
“If you build it, they will come” may have worked before the digital era, but in today’s age of the Internet, it takes more than building a beautiful store to draw shoppers.
Mentions You may already be mentioned in several places without being linked. You can use mention.com to find these mentions. Then, send an email asking them to link to your site with the mention.
Making sure your store works on mobile is important, since shoppers are buying using their smartphones more and more.
Content is the reason people come to your site. As an eCommerce site owner, you may be tempted to skimp on content or may consider product descriptions enough content.
Step 2. Improve the User Experience.
You can see SEMrush’s guide to speeding up Shopify for more tips.
Use a Responsive Design Responsive design means your Shopify store will look great on any device, including desktop, tablets, and smartphones.
In this section, we’re going to cover 5 tools and Shopify apps that you can use to boost your site’s rankings.
Industry/Influencer Voices Reach out to industry leaders and influencers for interviews to generate both links and content.
OptinMonster helps you to optimize your Shopify store to make more money from the traffic you already have , without harming your SEO.
Remember, your site should be built for customers first.
Step 5. Build Links to Your Store.
Yes, it’s important to choose the eCommerce platform that works for you, but what happens after you have the site built and are open for business? How are you going to reach potential customers? How are you going to get them to shop with you instead of your competitor?
Homepage » Category Pages » Sub-Category Page » Product Pages.
Broken Links This requires a little bit of detective work to search out for broken links for products and services similar to those you offer. Once you find one, reach out to the owner of the site displaying the broken link to have them link to your site instead. Since broken links can hurt SEO this is a mutually beneficial solution for both parties; they get to repair a broken link and you get a backlink.
You can also find inspiration for these topics from places like:
At this point, you should have a list of keywords and a logical site structure. The next step is to optimize your store’s pages using your keywords.
In addition to product and category pages you will need to include an About page and Contact page on your site. These pages let shoppers and search engines know that you are credible and trustworthy, so don’t skip these pages.
No Shopify SEO guide would be complete without tips on keyword research – the foundation of SEO success.