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It’s a keyword that your competitors currently rank for, and you don’t!
So it’s time to dig deeper and fix any other important on-page issues.
This is because we need access to data from Google Analytics and Search Console.
Looks good to me!
Unless you have a HUGE site, your crawl report in Ahrefs’ Site Audit should now be complete.
Step 14. Find and fix broken links to (and from) your site.
The added benefit of using Site Audit is that it will also remove the need to painstakingly check each page manually.
It’s worth cross-referencing this number with the number of internal pages found during the site crawl (the one we set up in step #2.)
You can also make sure that rankings for specific keywords are heading in the right direction with the Organic Keywords report.
There are a few options:
As you can see, the aim here isn’t to show you how to do a “technical” SEO audit (which you can do with almost any SEO site audit tool).
Consider all the ways someone could type your website address into a browser (or link to it).
So what’s the solution?
Simply start at the top and work your way down. 🙂
Subheaders should be used logically to break up each page’s content. They also provide us with a great opportunity to target secondary keywords/phrases.
Just to clarify, when I say “most important,” I mean the pages that receive the most organic search traffic.
Step 5. Manually perform some BASIC on-page SEO checks.
But does it contain a relevant keyword with decent search volume?
But you can mark up any type of content to a certain degree (just don’t spam!).
A good meta description should communicate key USPs for the product or service you are offering.
We’ve cunningly called it Content Gap .
It looks like they’re currently in position #12 for the branded term “beamer.”
Here’s what you would see if the crawl did discover “noindex” tags on some pages:
Let’s get started.
Step 9. Check for structured data errors.
First things first, looking at the Referring domains graph, it’s clear that the number of referring domains pointing to the Ahrefs blog has been steadily increasing.
Be very careful when taking a knife to your site.
The others should be 301 redirected to the canonical version.
This shows you a visual representation of your estimated organic search for the past few years (much like Google Analytics does!)
In a moment, we’ll run through a few more manual checks on the website.
Here are the tools I will be using during the audit process.
Check out our guide to finding bad links for more on what to look out for.
The SEO Analyzer is a powerful tool that will do a site SEO audit.
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How to do a SEO Site Audit with Neil Patel’s SEO Analyzer Tool.
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While the free version gives you a lot, the paid version would give you the full spectrum for your entire site. If the data feels overwhelming, find a knowledgeable web manager or SEO consultant to review and do the fixes for you.
This is another one of Neil’s tools and it will give you an overview of top keywords on your site but more importantly, recommended keyword ideas you can target and content ideas.
Beyond this the SEO Analyzer will identify if the issue is of high importance, medium, or low importance to help you prioritize what you work on to improve your SEO score.
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What’s holding you back from doing a website SEO audit today? Start with at least the free version, find out some things you can improve, and spend an hour making some initial improvements you can feel good about and which can boost your website search ranking!
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I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
Overall, this tool, even at the free level, is a great resource to help you understand how your site is performing and give you actionable items that nearly any website manager can tackle and improve.
Areas covered and keys SEO items addressed with the SEO Analyzer include:
The Traffic analyzer area will do just that, give you an overview of your website traffic including your top trafficked pages and top keyword traffic.
Beyond the code, it also does a very helpful breakdown of per page or “on page” SEO improvements. It will identify things such as pages with too low of a word count and pages with missing or duplicate meta descriptions. As well, it will identify more items including pages that have more than one H1 tag and pages with a duplicate H1 tag.
Any small business can get a great and yet simple SEO audit on your website using the free tool by Neil Patel at https://neilpatel.com/seo-analyzer/ .
The free version will not review every page of your website but it does still give you a wealth of information and value. First, you will get an overall score from 0-100 to let you know where you stand and a breakdown of whether your site is great, average, or needing lots of improvement. As part of the assessment, the tool will do a website code review to look at website system issues that impact SEO related to the actual structure and way the page was built. The SEO Analyzer free report will give you critical errors, warnings, and recommendations for the actual code found on pages of your site.
The past months have shown us that if physical business locations are shutdown, then our website becomes a critical tool to keep our business afloat. Many businesses are fearful and struggle with the term SEO, and many more wonder how to do an SEO site audit. Well, in this post we’ll break down a great way your business can do an SEO site audit with Neil Patel’s SEO Analyzer tool for free!