SPIN CONTENT SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Big Package
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140 Unique Human Articles no spin
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50 High DA web 2.0 Properties
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100 Web 2.0 Media Profiles
50 Blog Platform Articles
20 High DA Documents Links
15 Image Sharing Backlinks
30 Niche Related Blog Comments
20 High DA Forum Profiles
20 Press Releases
Video Creation
20 Video Submissions
Power Point Creation
20 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
10 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
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1 Flickr Share
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1 Ex.co Post
1 Behance Post
1 Voog Post
1 Linkedin Post
1 EzineArticle Post
250 Facebook Reshares
300 Twitter Retweets
500 Pinterest Repins
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However, and this is really important: most spun content emerges from the process as spam with very low SEO value, and the potential to damage your brand reputation.

Content spinning isn't that different. When we "spin" a text, we take the original copy and create versions of it that are derivative, without being exact copies. These versions will show up as separate texts as far as search engine crawlers are concerned, expanding the reach of our marketing campaigns.

Much of the time, spun texts read poorly, lose the crispness and clarity of the original, and are penalised by search engines like Google. But that doesn't mean that spinning is dead. It just means that it's a risky strategy.

That may be true, but in theory, spinning can be effective. If we create multiple versions of a high ranking text and all are well-constructed, they can amplify the power of our existing content.

This content can be linked-to other pieces to create a dense network of relevant texts (or videos), and it helps to keep your perspective fresh. So, it's far superior to spin alternatives in our opinion.

The top tools to use for content spinning.

Once you've used a content spinning tool, you'll hopefully see what we mean when we disparage the practice. However, what we don't discourage is reassessing and reimagining our existing assets.

These days, we're often told that the key to attracting high-value search traffic is via well-written original content that's relevant to specific queries. Surely a large number of similar articles would dilute that relevance?

A leading content agency won't usually recommend that clients employ spinners to retool their content. However, it is definitely worth knowing about the tools available – if only to see how well or poorly spinning can turn out.

There are many ways to repurpose a piece of content, and not all of them are effective. In general, spun content replaces the vocabulary used in original texts, employing synonyms where appropriate, or varying sentence structure.

Some of the best-paid tools for repurposing content include WordAI, Chimp Rewriter, SpinnerChief, The Best Spinner, and SpinBot. All of these tools are capable of taking a text, switching the words around, and altering its structure. Most of the time, they retain the meaning and don't mangle the content too badly.

But is this such a good idea? Probably not, but as we'll see, the idea of repurposing content is definitely one that marketers should bear in mind.

If you have been tempted by spinning content, or you are just in need of a way to build an online presence rapidly, reimagined content is a good route to take. But it requires high-quality writing skills to get right, as well as a little creativity when choosing suitable angles.

By "reimagining", we mean taking texts that have performed well, understanding what needs they met, and delivering additional content along the same lines, but with extra information.

Not only that, but content spinning can (again, this is in certain cases) help us work more efficiently. A single text can be spun out and multiplied, saving time while capturing as much search traffic as possible.

Why use spun content in your campaigns?

So, a phrase like "run faster with turbo sneakers" could become "gain velocity with turbo sneakers", or "turbo sneakers allow runners to beat their personal best." When slotted into existing text structures, alterations like this retain its meaning but should be categorised by crawlers as separate pieces of content.

This could be as simple as offering an update every few months, or turning a review into a "how-to guide." But you could also change the format to a white paper, create a video, or run a series of smaller texts for social media.

What is content spinning and how can it help my SEO strategy?

Imagine that the world of content creation is the Marvel Universe (which shouldn't be too hard to do with your superhero writing abilities). Now, Marvel has been the biggest movie success story of the past decade. Why? Because the franchise churns out similar, but recognisably different stories around the same themes.

At greatcontent, we are experts in recycling texts, allowing clients to maximise the benefits of their high-performing content while scoring highly in the SEO stakes. To find out more, get in touch. We'll be happy to explain how our content marketplace can help.

Go beyond spun content and make content go further.

Image source: canva.com.

Compare those phrases. The original phrase is easy to read, flows naturally, and is easy to understand. The second example looks like something that has been put through Google translate a few times for a joke. That’s because, in effect, it has!

What else can you say for “important”, well, synonyms for “important” include “vital”, “crucial”, “essential”, so we can mark those up.

We can do this for each word, so high quality could be changed for “top” quality “the best” quality, and so on.

Some webmasters can be tempted to cheat and purchase content in bulk. One strategy that used to be popular with webmasters who struggled to write their own content was article spinning . The practice is a nice idea, in theory, but it can easily backfire. In case you wish to check your content quality – we are here to help you!

How to Recognize Spun Content.

Now, let’s try to spin this phrase:

Spun articles are difficult to read, and because they’re difficult to read, people aren’t likely to read all the way through. They won’t share the articles, and they won’t want to link back to them. Google will spot that the content is spun, and punish your site for it.

“It’s important to have high quality, unique content for your blog”.

Image source: canva.com.

We’ll start with a simple phrase:

If you want your website to rank well in the search engines, you need to produce high-quality content for it. Google and the other main search engines like to see websites that are updated regularly with fresh content. Producing a steady stream of interesting, informative articles for your site can be a challenge, especially if you’re not a professional writer.

The complexity of Google’s algorithm is one of the reasons that article spinning falls down as an SEO strategy. While the content generated by article spinning is mostly readable, it’s easy for a human reader to tell that there’s something “wrong” with it. If you show a spun article to a random person on the street who doesn’t run their own website, they probably wouldn’t say “That article looks spun”, but they might say “Was this written by someone who isn’t a native English speaker”.

It’s easy to understand why people try spinning. Being able to get unique content, cheaply, and quickly, is a seductive idea. Spinning, however, is an outdated practice . In the early days of SEO, it worked because the search engines couldn’t understand the context that surrounded links. They just looked at the keywords on a page and counted the links. SEO doesn’t work like that anymore, and article spinning can actually harm your ranking.

So, if spinning is bad, what should we do instead? Well, the answer is to focus on quality, not quantity. The good news is that now that search engines are smarter , you don’t need thousands upon thousands of posts to improve your rankings. The impact from a handful of posts that are well written and posted to authoritative sites can be bigger than you think. Furthermore, if you engage in partnerships or other affiliate marketing, you can create a network to help your content grow.

At first, this doesn’t seem too bad, but the spin tools don’t know how each set of words will look when paired together, so our simple phrase could turn into something like:

Why is Article Spinning Bad for SEO.

“It is crucial to have the best quality, distinctive articles for your publication”.

Having fresh content is essential. Whether you are using those posts for blogger outreach, press releases, article marketing, or sponsored posts, fresh, high-quality content is the cornerstone of every good content marketing campaign. Google looks at the age of content, how unique it is, the keywords that are present and how they relate to each other, and how long humans spend reading the content, as well as other metrics. For instance, a health and wellness website with fresh content should be consistent with their content by posting articles within their niche and the articles are periodically updated. Another example is a 24/7 virtual receptionist service that produces content for business owners and operators to help them increase efficiency and productivity.

On paper, this is a great idea. Let’s assume it takes two hours to mark up a post with spintax so that you can put it through a spinning tool and generate six posts from it. Assuming those posts were of high quality, that would be an amazing work rate. It would be impossible to find a writer that could produce six high-quality blog posts in two hours!

Article spinning is the practice of taking content that already exists and changing it so that it appears to be unique . This is done by taking several words from each sentence, and changing them for synonyms, using a markup language known as ‘ spintax ‘. With a little thought and some careful markup, one article could be turned into five or six articles, that all say the same thing in slightly different ways.

Stay away from those Internet marketers that promise you thousands of backlinks and mass-marketing campaigns, and focus on making a real impact with some targeted outreach. It will pay off.

The Importance of Fresh Content.

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