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What do I get ?
Audits start at $3,000.
An opportunity to submit specific questions about your business’s marketing and/or the above mentioned platforms.
The Audit: Get an in-depth analysis of your online presence, social media strategy, and your business’s searchability (SEO = Search Engine Optimization)
Whether you’re brand new to marketing or have been doing it forever, your business will benefit from this analysis, while you’ll learn about:
Google My Business.
Direct and actionable suggestions of what to do next.
Qualifies you for one-on-one coaching with Holly Kate.
An in-depth analysis of your business’s online presence and social media strategy.
Offline ways to increase your marketing.
One-hour consult to discuss the analysis and answer questions.
View our portfolio, gather your info, and set up a time to meet!
SEO (Search Engine Optimization)
Packet outlining your audit.
Social Media Strategy (specific to your business)
One follow-up email or phone call to answer further questions.
2 Sense Social is based out of the Western Slope of Colorado. We meet in person with: entrepreneurs, creatives, small-business owners, real estate agents, coaches, and more, in and around: Paonia, Crested Butte, Telluride, Hotchkiss, Grand Junction, Montrose, Gunnison, Delta & Carbondale. However, we accept clients from all over the United States for Squarespace Website Design, Maintenance, Edits, SEO and Social Media Management.
At the end of the process, you’ll have a website audit that will help you:
The audit we’ll get set up today just covers the first item on this checklist of features: run a technical SEO audit on your website . But as you can see, you get access to a bunch of other powerful tools as well.
Improving search engine optimization (SEO) on your website can feel like a big, complicated task. There’s title tags, meta descriptions, alt text, duplicate content, broken links, URL redirects … so many things to watch out for.
Introducing SEMrush: Our favorite SEO tool.
It’s easy to keep an eye on the overall “Site Health” metric that SEMrush calculates to monitor whether you’re improving your Squarespace website’s SEO over time.
Once you’ve created a free trial SEMrush account, you need to add your Squarespace website as a new “project” — this is the term SEMrush uses to describe a website that will be monitored on an ongoing basis.
One step you may want to consider adjust is the “Schedule” setting, which allows you to specify whether you just want SEMrush to run the site audit once, every day, or every week. We recommend the weekly option, since that will give you time to implement some of the recommendations from each site audit report before the website is crawled again.
There are several all-in-one package tools that offer all the aspects of SEO listed above, including SEMrush, Moz Pro, and Ahrefs. If you’re inclined, go explore all of them and see which feels like the best fit for you. In this guide, we’ll focus on SEMrush: it’s the platform we use with our clients, and it has a “Site Audit” tool which is a great starting point for Squarespace website owners.
Site Audit flags the top issues for on page SEO including title tags, h1 tags, meta descriptions, and images. These issues are flagged as red errors, orange warnings, or blue notices. You can click on each for detailed descriptions and a list of URLs that may need attention.
Before jumping into the SEO tools, let’s clarify the goal here. There are 50+ different things we could be trying to accomplish with an SEO tool, including link building, keyword research, competitor research, content development, and paid advertising research. Here, we’re simply focused on getting an overview of your website’s health, from a technical perspective.
What issues can the website audit identify?
Here’s the link to create a free trial SEMrush account . You’ll need this to complete the steps outlined below.
Search engines have to be able to crawl and index your website before you can make any other SEO improvements. Site Audit covers issues in this area in the thematic “Crawlability” report.
The good news is that a SEMrush subscription is affordable. You can get a 7-day free trial of the Pro Plan here. But wait! The best part for DIY website owners like you is that if you sign up for a free trial and then choose not to subscribe to a paid SEMrush plan, you get downgraded to a free SEMrush account after your trial ends which still gives you access to a ton of valuable features, for FREE!
While this guide is written for Squarespace users because that’s the platform we work with, the tips below are just as relevant for website owners using other DIY website-builder platforms such as WordPress, Wix, Weebly, or GoDaddy.
What is the goal of an initial website audit?
Once you’ve created a project for your website, you’ll see a dashboard with 10+ individual tools you can set up to monitor your website within the project.
We hope this article has helped you see the benefit of running a website audit, and running it regularly!
For the purposes of this guide, we’re just going to focus on the Site Audit tool. As a beginner user, you’ll likely be just fine be configuring your Site Audit with the default settings (and you can always adjust the settings later if needed).
The SEMrush “Site Audit” tool is included in the SEO toolkit, highlighted on the SEMrush homepage:
Before we go any further, you’re probably wondering what this costs! Since you chose to use Squarespace, we’re guessing you’re willing to invest in a quality tool if it helps you improve your business, but don’t have the budget to hire a team of web developers and SEOs.