TARGET KEYWORDS SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

A target Keyword is one word or phrase that best summarizes your page. This is what you hope people will type into a search engine to find the page. The “Target Keywords” portion of SEO Manager will check your content to make sure you have included the word or phrase that is most important for that page.

Keywords are the words and phrases that people use to find your site in search engines like Google and Bing.

There are many ways to do keyword research. One of the easiest ways is to click the “Get Keywords” button in SEO Manager. This will open a new window that will allow you to type in a keyword. The tool will return other related keywords based on the text you entered. The tool is powered by Google and provides live feedback of actual searches queries people are using related to the text you entered. This is a great way to discover Target Keywords that you might not be aware of.

What are Target Keywords?

Discovering Keywords.

To quickly sort and analyze keywords by a specific search intent, use the Intent filter (5) . It is possible to select one or several intent types to filter for the right target keywords. You can make decisions on whether and how to target a keyword based on a user’s intent: transactional, commercial, informational, or navigational .

Enter your domain name into the Organic Competitors report. Here you will find your domain’s current top competitors based on common organic keyword rankings. (1) Review the list and choose up to 4 of the websites listed to use in your comparison. (2)

Once you’ve identified some general topics to target from the Keyword Gap exercise, you can go deeper into keyword research with the Keyword Magic Tool.

Follow this workflow to practice keyword research on Semrush and build a target keyword list that fits your website.

Keyword research is about finding opportunities for your website to provide content that satisfies the needs of common searches in your market. Ranking well for common keywords is tough, so why not target less frequently searched terms with a potentially high conversion rate? Using long-tail keywords is the way to go.

Find the Keyword Opportunities in Your Market.

Here is how the report should look. Once you’re happy with the keywords you’ve found in this process, export your list to a file to save your research (8) .

Lucky for you, helping people find those specific long-tail keywords is one of Semrush’s specialties. So, how do you use Semrush for keyword research?

Enter your target keyword as a “seed keyword” here to find more ideas (“small inground pools” for example). (9) Apply a filter for KD % (Keyword Difficulty) to find keywords that are easy to target and relevant to your site, and another filter for Word count greater than 4 for finding those long tail phrases with 4 or more words in them. (10)

The website used for this workflow was swimmingpool.com.

The filter makes it easy to compare how your competitors rank for the keywords of a specific intent type. To see the full URL associated with a certain keyword, you can mouse over the position.

Now that you have a list of keywords you can use them as the foundation of your SEO strategy. Try the following to start optimizing:

Identify Your Competition.

Uncover Long Tail Keywords.

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