THE PURPOSE OF AN SEO TECHNICAL AUDIT

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

SEO audits are an important, necessary component of keeping your SEO strategy up to date. If your website isn’t properly optimized for search, you’re missing out on significant amount of search engine traffic, as well as attention from potential customers.

Here are a few suggestions of how to get started on your own SEO audit:

An SEO audit is very similar to taking your car to get an oil change. As you know, regular oil changes can be one of the most significant ways to extend the life of your car. An SEO audit looks at the technical infrastructure of your website, the on-page elements and offpage essentials to optimize Search Engine visibility, usability and conversion. An SEO audit needs to be performed regularly in order for long-term success of your website’s performance.

There are several reasons why you really need to perform an SEO audit of your website. Here are a few:

Keep in mind these are a just a few basic suggestions of search engine optimization. At Imaginuity our online marketing team will develop strategies to help unlock the full potential of SEO and unleash the power of your brand. Regular SEO audits are incredibly valuable for the company’s website. The search engine industry changes very quickly and what is working today may not work six months from now. When performed correctly, an audit can strategically improve your website’s performance, enhance SEO and increase conversions.

A forgotten no-index tag? Duplicate content? Excessive H1 tags? Faulty robots.txt file? Low value, or slow-loading pages? 404 errors?

ToTheWeb created a Technical SEO Audit Guide for Beginners that will help you follow best practices and performs well in search. Use the step-by-step infographic below as a technical audit checklist along with Alexa’s SEO Audit Tool to keep your site’s SEO in tip-top shape.

No matter how good your SEO content is, any number of technical issues can dramatically lower your website’s search ranking, incur penalties, or worse—make it invisible to Google and others.

Improve SEO performance with Alexa’s technical SEO Audit tool.

Do you know what SEO problems may be lurking in your website?

Not to worry! A technical SEO audit will identify issues that keep your site from ranking.

Find and fix technical problems that keep you from ranking. Our SEO audit report will uncover missed opportunities to make your site more easily found in search.

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