TIPS TO IMPROVE SEO RANKING

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Identify and target a specific keyword phrase for each authoritative content page on your website. Think about how your reader might search for that specific page with search terms like:

You’ve probably noticed that we feel pretty strongly about content . Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy , so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed.

Answering yes to these questions can improve your search engine ranking. Be natural and user-friendly , though. For instance, you do not want the word “engineering” to show up three or more times in the URL or have the phrase Northern Lights repeated in the page title and also every heading. Readability and usability still trump search engine optimization.

Keywords.

Once your keyword phrase is chosen for a given page, consider these questions:

Writing additional content, rich with keyword phrases, on your departmental news blog can also boost your search engine rankings. Blog posts can even be shorter updates about the specific topics you are targeting. Interlink your related CMS webpages and blog posts when it helps give the reader a better picture or additional information about the topic.

A webpage which is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in is most likely to attract links from other websites, which improves your search engine optimization.

Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.

Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.

Blogging.

Beyond page URL, title, and headings, content is most influential on search engine rankings. Repeat your keyword phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. Be authoritative. Strategically link to relevant sources and additional information—both within your organizations broad website and even to other websites which are useful.

Improve your authority and credibility by adding relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to. Always use descriptive links by linking keywords—it not only improves search engine optimization, but also adds value to your readers, including those with disabilities or who are using screen readers.

If you want to rank for multiple keywords phrases with your website, you will need to make a separate webpage for each keyword phrase you are targeting.

Don’t forget to use bold , italics , heading tags (especially an H1), and other emphasis tags to highlight these keyword phrases—but don’t overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user , not for the search engine. Read more about SEO marketing to help you find new content opportunities.

Content.

Always describe your image and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.

It is very difficult for a webpage to achieve search engine rankings for multiple keyword phrases—unless those phrases are very similar. A single page may be able to rank for both “biomedical engineering jobs” and “biomedical engineering careers”. Ranking for “student affairs” and “dean of students” or “gender discrimination” and “violence reporting procedures” with a single page is unlikely.

Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most importan t metadata on your page.

Quality, authoritative content is the number one driver of your search engine rankings and there is no substitute for great content—this is especially true when doing SEO marketing. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills and present yourself as an authority on the topic you are writing about.

For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases .

That’s when you need to get creative.

You can do the same. Here is how.

What’s even more astonishing is that 75% people won’t even click on the second page of the search results.

Every business and website needs to be active on social media.

This should never happen.

27. Diversify your links.

But Mike took it a step further by creating “fun” content.

I’ve found that releasing free tools in the market place generates more backlinks and traffic overtime. In other words, it is a better investment than content marketing.

There are hundreds of thousands of blogs that are willing to link to you if you make a good case.

Look for a shorter post, under 1,000 words, that’s pretty good but never lived up to its full potential.

In this case, if your site has excess code, search engines will take longer to crawl your site, which is bad. On-page JavaScript and CSS are among the main offenders here.

The key with releasing free tools that generate thousands of visitors and links is for you to create something that is easy to use and is high in demand. The best way to figure out what to release is to see which companies are doing extremely well in your space.

Resize or compress your images to optimize them.

Websites that provide highly informative content typically have long dwell times.

You’re doing them a favor by letting them know about a problem with their site, so they might be willing to do you a favor in return.

But they may type in the phrase “best phone for texting” as an alternative.

Conclusion.

From there, click on “View Sharers” on any articles that interest you.

Get professional help with improving your SEO rankings and traffic today! Call 888-421-8700 to get a free quote.

The infographic was shared 1,117 times in just two weeks.

Your website needs to be optimized for mobile users.

Let’s say that you’re a home decorator.

During the early days of my entrepreneurial career, I would continually email two to four bloggers a day who interviewed other people in my space to ask them if they wanted to interview me.

Notice that the graph I used in the example above is from 2017.

1. Improve your page loading speed.

Other elements, such as links, increased readability, and keywords, can also be incorporated into these posts. I will talk about them shortly.

Imagine the results you’ll see if you encourage social sharing as a regular part of your SEO campaigns.

Use your creativity to devise even more advanced and informative content within your niche.

That number will continue to rise as Chrome was also the most downloaded browser of 2017:

If you are up to it and want your website to show up on the Google News SERP, here’s what you should do:

You can use this to check your entire website or specific pages.

This can give you a huge advantage over competitors who fail to capitalize on this powerful resource.

It’s rising so fast that it’s actually overtaken computers and laptop devices.

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