TIPS TO WRITE SEO FRIENDLY CONTENT

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Now that you’ve looked through and identified keywords you’re going to target, let’s dive into the next step: researching what is performing.

To make readers interested in other content and make moving through the funnel easier, add related articles at the end of each post.

Search intent can be defined as what a user is searching for. Google devotes a lot of attention to teaching algorithms to evaluate user intent correctly and encourages content creators, SEO writers, and web admins to answer the requests with relevant material.

2. Research Your Topic.

You can see data related to the subtopic volume, difficulty, and topic efficiency. There are also proposed headlines and related questions to that specific keyword.

Also, you can use Topic Research to quickly find out what people on the internet ask about the topic.

Using 'music-festival-people.jpg’ is a much clearer way to tell what an image shows than ‘IMG00353.JPG.' Change a generic filename to a descriptive name to give Google clues about the subject matter of the image.

The Semrush Site Audit Tool has a Thematic Report checking your site’s internal linking, showing:

Which of the links would you trust more: ‘https://www.example.com/discover/top-festivals-usa/’ or ‘http://www.example.com/index.php?id_sezione=360&sid=3a5ebc944f41daa6f849f730f1’?

You can also optimize your internal linking according to the buyer’s journey to make them move to the next stage. Awareness content should link to Consideration articles, and Consideration articles should link to Decision content, not the other way around.

3. Build your internal linking strategy.

In the screenshot above, you can see the main keyword and its resonance with the audience, including information about backlinks.

Here is a more in-depth look if you click one of the cards:

Here are some recommendations on how to make your content readable:

The meta description is what users see under the page title in Google results. It can be the perfect way to encourage a user to click on your link over your competitors’ if you write it carefully.

3. Create a Well-Optimized Meta Title.

The meta description is one of the best ways to grab the attention of new visitors, so give this optimization step enough attention.

As you might expect, transactional intent describes when the searcher is ready to purchase something. Expect to find this intent paired with keywords such as “buy,” “price,” “coupon,” or “deals.” Using our music festival example from earlier, “Ultra Music Festival Tickets” would fall under this category.

This article will walk you through nine steps to improve your SEO writing and bring more value to your audience.

For users, interlinking is also a significant element in helping to navigate and find more helpful information on your website.

If you use the Semrush Content Marketing Platform, you can automate competitor analysis with the SEO Content Template. The tool analyzes the top 10 search engine results and gives you recommendations based on them: semantically related words to include in the text, text length, and the readability score to aim for.

Although SEO is leaning towards encouraging users to create thought-leadership types of content, keywords still play an important role. Finding the right keywords will help you dominate the search results and satisfy your target audience. While choosing your target keywords, define the following:

Well-crafted URLs are one of the most important SEO elements. According to Backlinko, URLs are a significant ranking factor. They provide a better user experience, and are easier to share. When it comes to creating SEO friendly URLs, use the following rules:

Implementing schema markup will help search engines better analyze your content. It divides each part of your publications and explains search engines what these parts mean. Use Google’s Structured Data Markup Helper to add markup to your blog posts easily. For example, if you want to add schema markup to your title, choose the right section “Articles,” enter the URL and start tagging. In the left panel, highlight your title, choose the type of schema markup and create HTML. Copy this code and replace your source code for this post with this HTML.

1. Carry out a keyword research.

The meta description is a summary of your content that Google uses to show beneath your title in the search results. It is important to make it appealing and informative to encourage readers to click your blog post. The meta description should explain what your article is about and include your target keywords. The meta description length is between 155-160 characters. There’s no guarantee that the original meta description you’ve labored over will appear in the search results. So, the best solution is to figure out your target keyword and include it naturally in your meta description. If Google finds a match in your meta description, they will probably use your tag.

If you want to create great content, follow a solid structure. First, identify the main part of your post. Dividing it into different parts can make your writing easier and faster. Once you structure your content, you can work on each part separately without any time to organize your thoughts. Each piece of content should include an introduction, main body and conclusion. You can divide the body into different parts and write your content that showcases your personality and resonates with your audience. Something people may miss is to make the most of their conclusion. End your content with a strong call to action for people to take the desired action. For example, I liked the guide from West Coast Shipping. They outlined 6 main steps to ship a car and explore each step by adding compelling call to actions to each part.

It will take some time to find out how to create an SEO friendly content for your site but in the long run, it will be extremely worthwhile. Follow these practical tips to write SEO friendly content and drive value from your copywriting efforts. They will help you ensure that good content leads to more shares, leads, links and repeat visitors. Do you know other things that can maximize the SEO friendliness of your content? Let me know in the comments below.

For a typical blog post, 300 to 500 words should be the minimum word count. This is because Google likes longer content as it tends to get more likes and mentions in social media. Therefore, longer posts have good chances of ranking better in the search. The optimal content length is around 2000 words. But it shouldn’t be your number one goal to write 2000 words every time. First and foremost, you need to provide the most useful and informative content for your readers that determine their search intent. Quality is more important than quantity. So, check out your top ranking content to see what articles get the most views and analyze the impact of content length.

Creating compelling subtitles will improve your content readability. Using subtitles in a hierarchical mode is essential. The title of a blog post should contain only one h1 tag on the page and include a target keyword. The main sections should contain an h2 tag, and subsections should be h3. It makes sense to create different heading tags. Using similar tags can mislead users and search engines that you’re presenting the same information twice.

Want to get free links? Make it easier for users to find your social share buttons and spread your content around the web. Beautifully designed buttons will encourage people to click and share your publications.

6. Optimize meta description.

If you want to write readable and SEO-friendly blog posts, you can’t do without SEO analysis tools. Powerful SEO tools can help you find the best performing keywords for your content, create and submit a sitemap, check your mobile optimization, analyze your link profile, detect and disavow bad links, etc. Examine your writing before pushing it to the web. Make sure that it is free of grammar, spelling and punctuation errors. Check the readability of your text with Grammarly. To figure out the most popular content on your site, you can use a tool like Finteza. It offers detailed estimations, such as bounce rates, page depth, visits, conversions, and the actions of leads. Using this data you can optimize your links and content accordingly.

Titles have a huge impact on your SEO purposes and user-friendliness. Descriptive and catchy titles can help readers tell what your blog post is about, and what they will get from reading it. To increase your chances of ranking higher, optimize your titles for SEO by following these simple tips:

Once you craft your title, check out its overall score with CoSchedule. The tool shows an analysis of grammar, readability and a length of your title. You will also get Google Search Preview and Email Subject Line Preview. To hook your audience and increase your CTR, you can use emotional modifiers in your titles, such as “best,” “amazing,” “funny,” “free,” “how to,” “surprising” and so on.

Freelance Writer @Mention.

12. Use social media share buttons.

Here is a good example from Rosen Injury Lawyers that create well-structured SEO friendly URLs. They look concise and clean, and identify the core keyword.

My name is Irina Weber, a freelance writer, and content strategist. I love helping brands to create, publish, repurpose, and distribute content through different marketing channels. I am a regular contributor to a lot of media outlets like SEW, SME, SMT, CMI, etc.

Notice that over-using keywords will hamper your content readability. So avoid doing this and don’t confuse your readers. In addition to this – avoid keyword stuffing. Create blog posts and other types of content that solve problems or answer questions of your audience. Include your keywords throughout the content in a natural way.

Here are some great sources to let you perform excellent keyword research for your SEO friendly content:

Now mobile/tablet internet usage sits at 56% globally. Optimizing your blog for mobile devices is a must for search engines, as Google is now ranking mobile-friendly websites higher. It is therefore essential to have a responsive website design as Google penalizes non-mobile-friendly sites. You’ll also want to adapt your web design for mobile, tablet and desktop devices. Simple navigation and layout make it easier for users to find all necessary information quickly. This means you’ll want to analyze the load speed of your site. Use Accelerated Mobile Pages to build content that loads instantly and improve the overall user experience. To check out whether your site has any issues, such as site speed, mobile optimization, HTML validation, etc., I recommend SE Ranking Website Audit. The tool evaluates all key parameters and provides actionable tips on how to fix issues if necessary.

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