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It is normally not thought of as a technical SEO tool, but its application can help you uncover technical issues with the site’s local SEO profile.
Be careful! If you don’t know what you are doing, it is easy to misinterpret the results, and actually make things worse.
Through a combination of speed metrics for both desktop and mobile, Google’s PageSpeed Insights is critical for agencies who want to get their website page speed ducks in a row.
What makes this tool great for agencies? Setting up a reporting process.
The primary tool of any SEO should be the Google Search Console.
Any agency’s workflow will greatly benefit from the inclusion of Majestic into their link diagnosing processes.
Other abilities include the ability to identify when a site’s backlinks started going missing, its linking patterns, and much more.
If you gathered linking data from GSC’s “who links to you the most” report, and other data from Ahrefs, and other data from Moz, you know that it is impossible to reconcile all the information together.
To create a substantial website audit, it is crucial to first perform a website crawl with this tool.
These 20 SEO tools will help identify any technical issues that may be hurting your organic search performance so you can improve your results.
It helps you test Schema structured data markup against the known data from Schema.org that Google supports.
For technical SEO, Botify is one of the most complete technical SEO tools available.
This process will help you save data for those situations where something awful happens to the client’s Google Analytics access.
BrightLocal also includes in-depth auditing of your Google My Business presence, including in-depth local SEO audits.
9. GTMetrix Page Speed Report.
Here’s why: PageSpeed Insights does not always use exact page speed. It uses approximations.
This process can save you in the case of an issue with website change-overs, when GSC accounts can be wiped out. If it is wiped out, it is possible to then go back to all of your GSC data because you have been saving it for all these months.
To that end, it also lets you identify all of your competitor’s local SEO citations.
By identifying certain patterns in a website’s link profile, you can figure out what a site is doing for their linking strategy.
Screaming Frog is the crawler to have.
One of its essential tools that is great to have is that it lets you audit, clean, and build citations to the most common citation sites (and others that are less common).
6. Google Page Speed Insights.
The web developer toolbar extension for Google Chrome can be downloaded here.
When putting a website through its paces, Google’s Mobile-Friendly Testing tool can give you insights into a website’s mobile implementation.
You may not normally think of SEMrush as a technical analysis tool.
It is possible to tie things like crawl budget and technical SEO elements that map to searcher intent.
For example: say you are validating code from a site that was developed in XHTML, but the code was ported over to WordPress.
Agency applications can also include utilizing the API for interfacing with other data usage as well.
This is a fantastic way to identify issues with your Schema coding before the code is implemented.
Want some more Excel tricks? Make sure to read Chapter 10 of this guide: Using Excel for SEO: 5 Essential Tips & Tricks You Might Not Know.
Analyze your access logs and get a clear picture of how a Google crawler interacts with your website. This will help you tackle structural and navigational issues and find new ideas for managing bot activity and crawl budget optimization.
Process your pages in minutes with a high-speed crawler and get actionable solutions to fix your website’s issues. Apply flexible crawling settings and run our highly detailed on-page and technical SEO checks.
Get an exhaustive list of ideas to improve the ranks of specific website pages. Receive tips on link building, content writing, SERP feature targeting, and more.
Discover these other Semrush tools that can help you outperform your competitors.