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There are plenty of keyword tools to help you find keywords and check search volume. Unfortunately most of them require some sort of payment to be really useful. One exception to the rule is Ubersuggest that hosts a number of useful functionalities. And all of it for free.
Structured data is a useful way to mark information on your page in a way that search engines can easily read and understand. Unfortunately, it isn’t always the easiest to implement. Use this tool to find out if your implementation is done correctly.
Search Engine Optimization work is filled with multiple tools and every SEO professional has its own set of favourite tools. Usually, the best all-in-one SEO tools are quite expensive and require a monthly subscription. That makes them suitable mostly for bigger companies and agencies that use them heavily and need all the advanced features that these SEO audit tools include.
They have free keyword research tools such as:
Smaller companies, however, can rarely justify the cost of expensive SEO specific tools when they might only be used once in a while or just a small part of the features are truly needed. In these cases, it’s smarter to use a collection of free tools that, while perhaps not quite as powerful, can do most of the work needed.
10. Keywords everywhere.
Checking rankings for specific keywords is often only available to paid tools. Especially if you want to check hundreds of keywords. So far the nicest tool to check rankings for a few keywords for free is What’s my SERP. It’s easy to use and allows you to check multiple keywords at a time. Not hundreds but enough for occasional checking.
I find that when it comes to checking single cases of redirects, redirect chains or status codes it’s better to use smaller and quicker tools. Sure you can get the same data with Screaming Frog but sometimes you just want to save time and don’t want to wait for the whole site to be crawled.
Remember also to check for Time to First Byte. You want the first byte to start loading inside 0.5 seconds.
SEO is a tool heavy field and much of the work is hard to do reliably without some tools at your disposal. Luckily nowadays there are plenty of free and easy to use tools that you can take advantage of. There isn’t always a need to use those high-tier tools for everything. So may you need an SEO tool for your link building, content marketing, backlink checker, on-page SEO, Keyword ideas, a page optimization, or anything else, there’s a free tool available.
Track all your SEO, digital marketing and social media efforts in the same report with DashThis; the all-in-one reporting tool .
Keyword research is one of the first things you should do when beginning to improve your search engine visibility. Knowing your keywords and how you rank with them helps you to focus your improvement efforts to where it matters most.
Broken links are bad for both users and search engines. Check my links is another Chrome add-on that helps you check all links on the page you are viewing. It counts all links and marks those that are broken or have redirects. Very useful to find links you need to fix.
This Chrome and Firefox add-on shows keyword search volume data next to Google search results and select other tools. These tools include Google Search Console, Google Analytics, Google Trends and Youtube.
Screaming Frog allows you to crawl 500 URLs for free which is enough for many smaller sites.
Page speed tools.
Technical SEO focuses on making sure that your website is technically sound when it comes to SEO specifications. These tools help you to find and solve technical problems on your site.
This browser-based tool loads your webpage a couple of times and then gives you detailed information on how fast it loads. As well as a listing of all files loaded and how long each one took to load. This is a great way to find out bottle necks.
Another useful tool from MOZ. Link explorer allows you to look for backlinks 10 times a month for free. And for one query you get 50 rows of data. That isn’t terribly much for backlink research but it’s better than nothing. It can certainly help you get started.
A great basic tool that crawls through your site and records a staggering amount of useful information from each page. This tool alone can find out most technical problems. For example:
The first tool everyone should start using is Google Search Console. It’s Google’s own tool that is meant to monitor your Google visibility. In recent years the tool has been revamped for better user experience and is now easier to use. With this tool you can find out for example:
Ahrefs is a very complete SEO tool that can help you tremendously while doing your keyword research, but if you don’t have the budget to buy their paying plans they also offer a plethora of free SEO tools that can really come in handy.
Technical SEO tools.
This Chrome built-in auditing tool can be found from Chrome developer tools. Either find it via the menu or simply press F12. Find the tool itself from the Audits tab. This tool can run 5 separate audits on the current page you are viewing. All with the press of a single button. As a bonus it contains links to further explanations of all problems found.
The benefit of this add-on is that you get search volume for keywords without having to constantly use a tool like Ubersuggest for single queries that you are working on. Also because the add-on can just be always working on the background you get a sense of keyword popularity slowly without really thinking about it.
Following rankings is one of the best ways to measure and monitor your SEO success. You could use Google Search Console to follow your own rankings but unfortunately, there are two downsides to only using GSC. Firstly, you cannot check competitor rankings with search console. Secondly, it is faster and easier to use a dedicated tool to check rankings for multiple keywords.
MOZ’s free Chrome add-on gives easy access to valuable information. With it, you can find out a page’s Page Authority and Domain Authority. Additionally you can use it to check your pages meta description, H1-headers and page title without having to check them from the code.
Two useful tools for optimizing image file size. Both can be used to decrease image file size and speed up page loading times. Best part is you don’t have to necessarily reduce image resolution. Large images tend to slow downloading times, especially on mobile devices. That makes image optimization one of the easiest and best ways to speed up your site.
They also offer SERP and link-building tools, like a SERP checker, a backlink checker, a broken link checker, and more.
Ayima Redirect Path Chrome add-on is a great and quick tool to check redirects, redirect chains and status codes for a single page. Just a few clicks and in seconds you have what you need.
Great list here, discovered some new ones too! Can I suggest another one too? It’s https://www.cocolyze.com – a free rank tracking tool, be great to see if you’ve heard of it before.
You’re welcome. Hope you found some new tools to try out.
The best feature of this is pixels counting of meta tags.
SEMrush is my favourite tool for SEO, I really didn’t know about Answer The Public Thanks you for such a awesome article, really helpful.
Hi Brian, I loved this blog. I used some of the sites from this list but I didn’t listen the name of some of sites at all. Thanks for this informative article. I will check all of these sites.
I’m not sure how you can call half of these free when all the free version gives you for example is like the first 5 keywords that would have been exactly the same in Google’s own Keyword Tool.
Thanks, Brian, I was looking for a good keyword tool that provides accurate competition volume. Sometimes I find tools to be inaccurate.
Great list ! I love YOAST on wordress, would you know if there is a YOAST doppelganger for Silver Stripe websites??
Thanks Kaya. Great suggestion! I might add open link profiler when I update this post.
You’re welcome, Tom. And thanks for the update.
Agreed. I tried to limit this list to 100% SEO-focused tools.
Great post Brian – I’m trying to find a cheap/free rank tracker that will just give me a couple of hundred keywords, something no-frills is fine. I’ll check out some of the suggestions here – cheers!
You’re welcome, Juha.
What about YouTube? Can we used any these tools for YouTube video Seo?
Happy to help, Jon.
Great List. Thanks Brian.
You’re welcome, Liton.
it’s fantastic that Seobility made it on your list!! Thank you so much!!
This one I used to optimize my meta tags.
Some of the tools you listed here I don’t even know about.
I only had a list of 25 to work with. So I had to limit them to Google-focused tools.