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Ah, ranking factors. The ancient art of ranking in search engines is a lesson in balance and patience.
While E-A-T may not be a ranking factor, it indirectly affects your rankings. This helps us understand where Google is focused on improving the quality of search results.
Getting this right can bring big benefits. Main Street Host, a digital marketing agency, saw a 66% increase in page views to their attorney profile pages by updating the content and optimizing call-to-action buttons.
What Are The Top Ranking Factors For Google?
Even though it hasn’t been shown to make a significant impact on SEO by itself, the Chrome update may mean that switching your site over (by experienced people) is worth it.
Dr. Pete J. Meyers wrote that 30% of page one Google results were using HTTPS.
Even big names like eBay and Apple aren’t worthy of the content crown. Thin content has hurt both brands in the past.
Read Lily Ray’s article on the characteristics of top-performing content in Google Discover to learn how to optimize for it.
What this means is that your strategy for linking to different pages on your site should be user-centered first. Then you can focus on how to drive traffic to a fundamental set of pages.
Remember when a mobile version of your website hosted at m.URL.com was the recommended thing to do?
Key Takeaway: E-A-T Impacts All Ranking Factors.
Here is what Chrome will look like when you implement HTTPS:
If your content provides more value to the intent behind the search query, search engines will serve your content in the featured snippet.
For example, if you created a listicle of tools, you could update the screenshots, pricing, and information attached to each tool.
The Telegraph, a British publication, found that a four-second delay reduced page views by 11.02%.
Create a Secure Website (HTTPS)
While mobile responsive layouts are not required for mobile-first indexing, you still want to optimize it for better page experience, and in turn, rankings.
Designing a user experience that pairs nicely with your SEO is vital if you want to succeed in the SERPs. It’s like choosing which Backstreet Boys song you want to sing karaoke to. Even if the performance is good, if the song is off, no one will sing along with you.
There are plenty more meta tags to know in SEO. And think about this: The simple addition of one particular meta tag could result in a 300% increase in Clicks from Google Discover.
Your business listings like Google My Business, Bing Places listings, etc. are tied to your NAP (Name, Address, Phone number) and other key attributes related to your business. It’s key to fully complete all the detailed business information in these directories to help search engines better understand your business and relevance to the searcher.
While not switching to HTTPS won’t necessarily harm your website, there have been several changes since Google first announced HTTPS as a ranking signal back in 2014.
While we’re on the subject of mobile, mobile-friendliness is another major SEO ranking factor. More people use mobile devices than desktops to access the web, and that’s one reason there’ve been changes in how Google ranks search results.
Based on the rating guidelines above, Google shows searchers the most relevant, high-quality results related to what they’re looking for. The most relevant are shown first, with the rest shown over successive pages.
This is probably a good indicator that your content isn’t matching the searcher’s intent. You may need to go back and target a more effective keyword.
2. Page Speed (Including Mobile Page Speed)
At the same time, you want to show that you’re creating quality content for your visitors. That involves using outbound links by linking to relevant, authoritative sites in your niche.
SEO isn’t just about the main keyword. It’s also important to include terms related to the main terms people are searching for. These are called LSI (latent semantic indexing) keywords. They provide a kind of online word association to help Google know which results to show.
Before you can improve your SEO ranking, you’ll need to know your starting point.
In a word, yes. Google wants content to be quality and have some length to it. While writing more words just to stretch out the length is never advisable, if a subject calls for depth, give it depth.
The multi-billion-dollar SEO industry simply boils down to that. ☝️.
We’ve created this handy table of contents if you want to skip ahead to the SEO ranking factors that are most interesting to you:
Get more tips on mobile-friendly design to improve Google search ranking in our guide to improving your mobile conversion rate.
What Is E-A-T and Why Does It Matter?
As we said in our keyword research guide, Google’s search algorithm relies on keywords. These are the words and phrases searchers use when they’re looking for information. They’re also the words and phrases that describe the topics your site is about.
You can easily set all of this up with a plugin like All in One SEO, it’s the best WordPress SEO plugin on the market.
Now, some SEO-ers downplay the importance of E-A-T as a ranking factor. And it’s hard to concretely argue with them because, again, no one truly understands Google’s complex ranking algorithm.
SEO Ranking Factors: Answer Boxes or the “Zero Position”
As you create new content, be sure to build a solid web of internal links so your pages can support one another. Also, don’t forget what we said at the start of this section:
7. User Experience (RankBrain)
So if you’ve had your site for a while and have optimized it using the tips in this article, that’s already an advantage.
And for other awesome tutorials, head over to our YouTube channel. We’ve got loads of videos that can help level-up your email marketing game.
SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know.
Longer content attracts more links and shares too, which are 2 other important ranking signals we’ll cover shortly.
Ideally, those will match up. That’s why it’s so important to use keywords in your content.
The keywords they use will change depending on whether they want to: