TOP 10 SEO TECHNIQUES

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Let's use this as an example.

From the 'positions' filter, choose #11-20. This then gives you a list of those search queries ranking on page 2 that could benefit from an internal linking boost.

The top opportunity that we see here is a position #14 ranking for 'student loans.'

From here, you can add these links straight to the SEMrush Link Building Tool to send your outreach emails and monitor the progress. You can learn more about turning brand mentions into links in this Weekly Wisdom from Ross Tavendale:

Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

8. Use Internal Links To Supercharge Page 2 Rankings.

Enter your domain into the SEMrush Organic Research Tool and click into the 'positions' tab.

If we look at Google's Link Schemes guide, we can see their stance on links deemed to be unnatural or toxic:

You can read our study on How to Maximize ‘People Also Ask’ SEO Opportunities to learn how to take advantage of these opportunities for your website. Still, the top-level approach to winning this feature is:

This is simply a way to find out the pages that are driving the most traffic to competing websites. You'll need to take this insight to the next level to figure out why these pages perform and how you can form a strategy that steals some of this traffic.

Below are the SEO techniques that you should be paying attention to in order to increase your site's organic traffic in 2021. They're not the only on-page SEO tactics, but off-page ones as well. By working to implement each of these, you'll be able to work on improving your visibility and traffic.

These are the pages that Google deems relevant to the query. Work through these, and if any don't internally link, be sure to add one in.

While you could do this over a longer period of time by making changes and measuring the results, other variables could come into play. If you don't want to wait too long for results, you can leverage PPC to test these title tags and meta descriptions.

Even if you're not running a PPC campaign as a business, it's worth loading in a budget and setting up ads for a set of pages to test different titles and descriptions. You're not going to get like-for-like title tags and meta descriptions with ads due to the way ad headlines and descriptions are structured, but you'll get some powerful data around key phrases and headings, as an example.

This works because it helps you to determine potential areas to focus your efforts on at a page-level, rather than at a specific keyword-level. This exercise can also help you to find other websites that compete against your own, too, that you perhaps hadn't considered to be a competitor.

Just be sure to properly set up your test to determine what's having the biggest impact on CTR.

7. Use Supporting Content To Show Topical Expertise.

Here's a great guide to help you to learn more.

But what next? Perhaps you're not quite ready to dive deep into advanced SEO tactics but need to drive significant growth in organic visibility and resultant traffic? In this guide, we're going to share 12 SEO techniques that can help you to supercharge your site's performance and walk you step-by-step on how to execute each one of these.

In fact, publishing content around new breaking trends or subtopics is just as important as it is to be writing opinion pieces that can gain traction on social or other channels.

Launched earlier this year, Core Web Vitals are a collection of metrics around speed, responsiveness, and visual stability, defined as:

According to the SEMrush Sensor, the average percentage of SERPs with PAA has grown to about 40-42% for both desktop and mobile. But if you're not familiar with what 'People Also Ask' is, it's these questions that show on the SERPs:

This will show you the site's estimated organic traffic and a general overview of performance, but you want to dive deeper here.

How do you find your competitors' best pages? You can head to the SEMrush Organic Research tool and enter the URL of a competitor.

6. Steal Your Competitor's Broken Backlinks.

While many would think of image SEO as tagging your images with alt tags, it goes way beyond this. If properly optimize your site's images, you stand a real chance of being able to rank prominently on the image SERPs.

After you've started learning SEO basics, you may be looking for some additional SEO techniques to help take your site's organic traffic to the next level in 2021. When you first launch a site (or have just started to learn SEO), there's a whole host of basics that you need to have in place. Things like:

CTR is used as a ranking factor and it's something that you should be optimizing for. But let's break down the elements that can impact your site's click-through rate. Typically, these are:

If your site has toxic links in its link profile, it's recommended that you take the time to clean them up. But let's look at some of the reasons why your site may have toxic links in the first place:

One of the biggest challenges that SEOs face is how to earn authority backlinks at scale.

Many of these you'll have been familiar with and optimizing for some time, but Core Web Vitals will be a key area of focus that you should be considering right now.

Think of this as an opportunity analysis or a shortcut to figuring out where your biggest wins could be based upon competitor activity, rather than starting with keyword research.

In fact, just take a look at this campaign from Comparisun that earned links from 1k referring domains.

The Backlink Gap tool will return a graph and a table depicting the comparison between the five domains’ backlink profiles. The graph provides a quick glimpse at the most recent link building activities of your competitors.

Here are a few other tips to ensure that users have a good experience when they visit your site:

Here are some best practices to follow while writing your meta descriptions:

Here is what Google says about writing alt text:

For that reason, you should aim at publishing 1-2 thoroughly researched, long-form articles that include helpful information to Google users. Google wants you to focus on the needs of the user over SEO, and it is the best way to keep readers and convert. However, we all know SEO is important as well.

7. Include Keywords in Your URL.

URL structure is an often overlooked aspect of SEO. A good URL structure provides both users and search engines an idea of what the destination page is all about.

If your web pages have a high number of backlinks, it increases your chances of ranking higher in search results. As a result, it is important that you focus on building backlinks for your website.

By following SEO best practices, you will be laying the groundwork for your site to increase its visibility in search. Once you have laid the groundwork, you can move on to more advanced keyword research and link building strategies.

When creating long-form content on your blog, target keywords that strike a good balance between search volume and keyword difficulty.

Luckily, there are several free tools out there that can help you compress your images.

To lazy load your images and videos on WordPress, you can use the free a3 Lazy Load plugin.

The tool I recommend for this task is GTMetrix. This free tool provides insights on your page speed and gives recommendations on the steps you can take to improve your load time.

Now you can view all the internal linking issues on your site and go about fixing them.

“Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It's often the primary piece of information used to decide which result to click on, so it's important to use high-quality titles on your web pages.”

For instance, take a look at the search results for “how to make oatmeal cookies.”

5. Use Internal Linking.

Wondering how to cover the cost of SEO tools? Check out How Your Agency or Brand Can Afford SEO Tools.

There are several strategies and techniques you can follow to rank higher on Google, but if you don't get the basics right, like your on-page SEO, your chances of ranking on page 1 of Google are minimal.

That said, not all backlinks are created equal. Some backlinks can boost your ranking for specific search queries exponentially, while others can derail your rankings, which is why you should prioritize authoritative backlinks over other types of backlinks.

“When we lazy load images and video, we reduce initial page load time, initial page weight, and system resource usage, all of which have positive impacts on performance.”

WebP is another option, which Google breaks down here. They state, “WebP is a modern image format that provides superior lossless and lossy compression for images on the web.

Bottom line: Create content that aligns with the search intent of your target audience.

Internal links are important because they establish an information hierarchy for your website and also help Google get a deeper understanding of the content on your page. Internal links can significantly boost your rankings when used the right way.

3. Optimize Your Images.

The top search results are blog posts or videos, not ecommerce pages selling oatmeal cookies. Google understands that people who are giving this specific search are looking to learn, not to buy.

You should focus all your efforts on building high-quality backlinks that can improve your chances of ranking higher for your target keywords. One of the most effective ways to obtain authoritative backlinks is by replicating your competitors' link building strategies.

Looking at the difference in file sizes above, it would be easy to declare JPEG as the clear winner. But it would be a mistake to use JPEG as the de facto image format for your site.

This list will include the websites that are linking to your competitors' domains, but not yours. Armed with this knowledge, you can kickstart a campaign to steal your competitors' most authoritative backlinks.

A key finding in the research suggested that long-form articles (posts with 3000+ words) get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles of average length (901-1200 words).

Long-tail keywords tend to have low search volume, but in some cases, they could help reach the customers you need. If the search volume is just too low, aim for mid-tail keywords with low to medium keyword difficulty.

There are several free tools that can help you check your page speed, including Google's very own PageSpeed Insights; you can learn how to improve your Google PageSpeed Insights score here on Semrush.

Meta descriptions do not directly impact search rankings, but they can influence click-through rates.

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