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Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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You’re welcome, Rafia. I actually didn’t know SimilarWeb had a browser extension.

This list of tools will certainly help them who want to dig deeper into SEO.

Agreed. I tried to limit this list to 100% SEO-focused tools.

SimilarWeb browser extension is also an important free tool for determining the traffic on a site and other things of the sort.

What about YouTube? Can we used any these tools for YouTube video Seo?

Thanks again for sharing great tools with detailed information. I use few of them like Keywords Everywhere, Yoast SEO, Google Analytics, Google Search Console, Answer The Public. Keywords Everywhere and Answer The Public are one of the finest free tools available.

My trustworthy duo is Yoast and Ubersuggest, I wholeheartedly recommend everyone to try em.

KWFinder is definitely not a free seo tool anymore. They’ve even restricted their free access which they were providing earlier. So, that needs to be updated.

You already have a post about SEO tools, will not be this create a Keyword cannibalization issue for your website? This post is targeting “best free SEO tools”.

Hi Brian, I loved this blog. I used some of the sites from this list but I didn’t listen the name of some of sites at all. Thanks for this informative article. I will check all of these sites.

I can’t imagine my day-to-day work without some of them, but I’d all add Nightwach Search Simulator to this list. It simulates unbiased search queries from anywhere. Super useful to track your competitors’ rankings too.

You’re welcome. Hope you found some new tools to try out.

Great Article, awesome list of tools and website. I personally loved the Rank Checker tool you mentioned, until now I was using Bright Local but they didnot have any Bulk feature like seoreviewtools.

You’re welcome, Juha.

I’m not sure how you can call half of these free when all the free version gives you for example is like the first 5 keywords that would have been exactly the same in Google’s own Keyword Tool.

Great list ! I love YOAST on wordress, would you know if there is a YOAST doppelganger for Silver Stripe websites??

You’re welcome, Tom. And thanks for the update.

Hey Elena, you don’t really need to submit websites to search engines anymore.

Other notable features of Screaming Frog SEO Spider are:

With SpyFu, you can also:

You’ll want to note that Google Trends isn’t where you’ll get granular data. This tool performs best when you use it as a compass to set a direction for your SEO strategy, and then pair those insights with a more robust software like HubSpot’s SEO Marketing Tool.

Microsoft Bing Webmaster gives you access to many tools that offer insight into your website such as reporting, diagnostic, and SEO tools. The SEO tools that you can use for free have the power to help you analyze your website, manage backlinks, and review keywords to ensure your site is well-optimized for organic search.

Traditional SEO tools like the ones we’ve already discussed are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore untapped potential that can yield a large keyword landscape for your website.

12. AnswerThePublic.

SEOquake is a Google Chrome extension that automatically checks a web page’s SEO parameters quickly for free. This includes on-page SEO audits, internal and external link reviews, real-time URL and domain comparison, and data file export.

With ContentKing, you can also:

Check My Links is a Google Chrome extension that you can use to ensure your links on both internal or external web pages work. For instance, if you were to search a term on Wikipedia, Check My Links would be able to tell you how many links that Wikipedia page has in total and how many of those links are broken.

If you’re buying a website domain that has been used in the past, or you’re rebuilding a poor SEO strategy, you may discover some problematic backlinks while conducting your audit. Artificial or unnatural links have the potential to seriously hurt your search ranking. Remove’em helps get rid of those links.

With the HubSpot Website Grader, you can:

Internet Marketing Ninjas is an SEO-focused company with a variety of free tools you can use to compare your website against the competition, optimize web pages for certain keywords, generate meta tags, and increase organic traffic to your website.

In addition to a detailed SEO audit of your website, you’ll gain access to 1,000 subpage audits, email reporting and alerts, and keyword monitoring.

The good news is that there are several search engine optimization (SEO) tools out there — some free, some paid — that can help you view.

Here are some more examples of what Check My Links can do:

Here are some more key features of GrowthBar:

Price: $39/ mo for Basic, $69/ mo for Professional, $129/ mo for Unlimited.

In exchange for your email address and a few data points, SEO Report Card will serve up a report that covers the following:

The Free SEO Report Card by UpCity lets you analyze your website to determine how it stacks up against the competition.

Each report is divided into sections to help you easily analyze your site and identify targets for optimization. Here are a few features of the report:

Designed specifically for the SEO-minded, this program crawls the websites you specify, examining the URLs for common SEO issues. This program simplifies and expedites an otherwise time-consuming process — especially for larger websites. (It could take hours or days to manually evaluate the same URLs.)

There’s nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.

Plus, there’s still some secrecy behind how Google evaluates websites and determines which sites appear — and how they appear — on the search engine results page (SERPs) for different queries.

Toolkit allows you to track a website’s visibility improvement over time as well as identify which keywords it’s ranking for, what the page’s rank is for a keyword, the keyword’s monthly search volume, and more.

12. BROWSEO.

Some of the top features KWFinder offers include:

Note: Some of the free tools below also offer paid plans while some of the paid tools also offer free plans — so, we recommend you check out the pricing pages for the tools you’re most interested in to determine which plan is ideal for your needs and goals.

Sometimes you don’t need an SEO tool with all the bells and whistles if you only need to do keyword research. KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting. You’ll find keywords that aren’t too difficult to rank for but still carry the potential to bring in traffic.

Seolyzer is a free site crawling, log analysis, and SEO tool that helps you determine how search engines like Google view your website. Seolyzer pulls information that crawling bots leave in your server’s log files while browsing your site to identify and create your SEO KPIs. The tool also identifies error codes, redirects, and page speed performance.

Although Google Analytics has a paid version, the free version of the product can help you manage your website’s SEO — this is especially true if you pair Google Analytics with Google Search Console. In doing so, all of your website’s SEO data will be centrally located and compiled, and you can use queries to identify areas for improvement with the keywords and phrases that you want your website and web pages to rank for.

The tool helps you drive traffic to your Google Ads campaigns and website, monitor both paid and organic rankings on Google, Bing, and Yahoo, and obtain reliable and accurate contact information for leads.

Seobility is a free SEO-checker tool. With it, you can test your website’s level of compliance with today’s SEO guidelines. By simply entering your URL, your site will be analyzed and you’ll receive tips on how you can better optimize your website.

SEMrush is an elaborate dashboard that reports on the performance of domains as a whole and their specific pages. SEMrush offers numerous resources, one of which is the SEO Toolkit.

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