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Changes in search engine algorithms can influence your approach in the future, but as long as your strategy includes these four processes, you’ll be able to handle whatever changes occur. Ready to start your contractor SEO strategy?
The most immediate benefit of SEO for contractors is a higher ranking in search engines. That’s not the only perk, though, and as search engines play a larger role in purchasing decisions, these other benefits will be magnified.
While many Internet users will click on the first search result, they won’t stay on your website if the experience is less-than-stellar. Google, as well as other search engines, pay attention to user behavior, which is why high bounce rates and slow page speeds lead to lower rankings.
Lower marketing costs.
Target long-tail keywords and your site will probably appear in fewer results pages. The upside, however, is that you’ll appear in front of more qualified leads that want your services. That leads to more calls, quote requests, and business for you.
That’s why SEO for contractors goes beyond your website and includes outreach efforts.
What is a short-tail keyword and a broad-tail keyword? A short-tail keyword is broad. An example of one is, “contractor,” which is a word that encompasses a lot of different user intents, from wanting a definition of a contractor to wanting a contractor’s services.
Measurement is important because search is constantly changing.
No matter your investment, you want to see a return on your investment. While SEO doesn’t deliver immediate returns — it’s a long-term strategy — it does deliver. Our work for a roofing contractor, for example, led to a 600 percent increase in their SEO campaign’s goal completions.
It sometimes takes more than one search to decide which contractor to hire. When your company’s name keeps appearing in these results, people start to remember it. It doesn’t take long before they’re skipping the search engine and going to your site to see what you have to offer.
SEO is not free, but the investment has a broader reach and a longer shelf life than what you’d typically spend on traditional marketing. Your efforts continue to build up over time, and as your site’s authority improves, you’ll increase the visibility of your site no matter when or where people are searching for contractors.
How can contractor SEO help your business?
How can you boost your website’s speed, though? Try the following techniques:
Find long-tail keywords by including the following in your keyword research:
Learn more about SEO for contractors, below. Or, get started on a custom contractor SEO strategy by calling our award-winning team today at 888-601-5359 !
Also, make sure your name is consistent from one channel to another. The more frequently your company appears online, the greater the visibility and the more likely your site is to rank higher in web searches.
SEO for contractors can yield great results, but it takes time to see them as SEO is a long-term strategy. Whether you’re looking to implement SEO for your business or partner with an SEO company for contractors, it’s important to understand the general process behind search engine optimization.
SEO for contractors: How do you start?
That’s where contractor SEO comes into use.
How do consumers and businesses find a reputable contractor?
Larger firms will always outperform you in traditional marketing tactics because they have larger budgets. With contractor SEO, your site can outrank the big companies. The higher number of clicks that come from higher rankings will help you compete against these major players.
When you’re researching keywords, consider targeting long-tail keywords — not short-tail keywords.
In comparison, a long-tail keyword is specific. One example of a long-tail keyword in the contractor industry is, “commercial concrete contractor.” In this example, you know what the user is looking for — a commercial concrete contractor.
As you optimize your site and begin your outreach strategy, you need to measure how well your efforts are working. Like other marketing strategies, SEO is based on assumptions that may be right or wrong. Measure your efforts and put a plan in place to refine them if you don’t get the results you want the first time around.
In addition to those before-and-after photos, your website should let potential customers know why you’re a better choice than your competitors and emphasize your commitment to quality. It should explain your services in easy-to-understand language, using the terms that people are likely to search when they need a provider like you. SEO helps by peppering your content with these words and phrases, as well as putting it into a format that is easy for search engines to find and understand.
We take into consideration where a company ranks for the keywords that they are targeting.
As a business owner who is used to creating physical results from a hard day’s work, the concept of online “building” might seem a little out of place. You’re likely asking yourself, “Do contractors need SEO?” The answer is a resounding yes. Search engine optimization, or SEO, is as crucial to your ongoing success as a level foundation is to a house. The content – blogs, articles, landing pages, and more – that you use to identify your contracting business has the power to convince customers, if done well. If SEO is ignored or improperly implemented, the opposite is true – no matter how strong your before-and-after photos may be, a customer in need of a contractor wants to know that you’re knowledgeable in your field as well as your work.
Your SEO for Contractors Toolkit.
To determine how knowledgeable a company really is, we look at what they are contributing via blogs, social, conferences.
We take into account media mentions as a way to gauge the quality of the SEO company.
We look at the companies that have placed trust into each firm.
We analyze the quality of the backlinks of each SEO firm.
Search Engine Optimization pricing is about as clear as mud. With SEO in high demand and high supply, it’s hard to know what pricing is worth it let alone legit. Countless businesses sell SEO services but rarely do they advertise a breakdown of cost. How do they even determine what the pricing is? What different […]
Need help finding a high-quality and trustworthy SEO vendor? We evaluated companies that have expertise in working with Contractors across eight categories and analyzed the data to give you our list of the best SEO companies for Contractors.
5. Media Mentions.
We contact each firm to learn about pricing, responsiveness, and to gauge friendliness of company representatives.
We analyze the quality of the on-page work that an SEO agency has done for their own website.
Don’t wait to find out the hard way that your business is getting buried in search results. Rise to the top instead by getting a professional installation – of SEO!
SEO doesn’t just help your potential customers find you – it helps third party companies that list local contractors for hire do so as well. SEO for contractors may also take unique formats, such as simply DIY-style blog articles that offer simple fixes for minor issues while encouraging contact for larger ones or discussing new building materials and how they help with cost savings and durability.
Climbing the Literal Ladder to Success.
We analyze 3 different SEO company rating services and assign a score to each company.
Hiring out search engine optimization can be scary. SEO, in general, seems like it’s a magic trick, and there’s so much that could potentially go wrong if you’re not 100% sure of what you’re doing. So to help you navigate the sometimes murky waters of hiring an SEO company, I’ve put together this simple guide. […]