TOP SEO KPIS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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You want to know the number of pages and domains that link back to your website. Link building is an important SEO KPI for your SEO strategy as it should increase your domain authority and therefore your SERP.

It’s important to know how much time your organic traffic is spending on your website, the standard is between 2 to 3 minutes, any longer would usually be considered a good average session duration.

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). Basically it’s almost your SEO success score.

The click-through rate is the ratio of users who click on your search engine link to the number of total users who viewed your link.

These KPIs can easily be tracked with multiple different tools such as Google Analytics, Moz, SEMrush, Ahrefs, Google Search Console, and Google My Business for local SEO.

6. Keyword rankings / search ranking.

With our automated SEO reports, you won’t have to gather your search engine KPIs manually ever again! We’ll do all the heavy-lifting for you. Just try it out and see for yourself!

The bounce rate is the percentage of your website’s visitors who navigate away from the site after viewing only one page. Having a high bounce rate can either mean that your site content needs a little improvement (maybe it doesn’t answer the audience’s intent?), that you are not bringing your target audience (or perhaps targeting the wrong audience?) or maybe that your page speed is too slow. If your page loads too slowly, a high number of visitors will likely go back to their search engine to try another page instead.

Pageviews is an SEO metric defined as the total number of pages viewed. Usually, the more pages your visitor sees, the better, as they are more engaged and interested in what you have to offer.

Your organic search traffic, or organic sessions, is the number of visitors (or sessions) coming from a search engine such as Google or Bing.

Conversion rate, as well as your total number of conversions, are crucial SEO KPIs to track. You need to know how many potential customers not only clicked on your webpage, but how many completed a goal completion, such as start a trial, or buying a product from your ecommerce site.

The sheer number of important SEO KPIs can get a little overwhelming. It’s also quite time-consuming to gather all your high-quality SEO metrics for every SEO campaign, from all the different SEO platforms (such as Google Analytics, Moz, SEMrush, Google Search Console, or other search engines like Bing).

You need to track specific keywords for which you want your landing pages to rank in the search engine results pages (SERPs). The Google keyword ranking is the position that your website is listed in Google when a user searches that phrase or keyword. For each search terms, you also want to know the search volume / search visibility, with your keyword rankings to know how many people will potentially see your page in the results.

To simplify your life, you can start off with an SEO report template already pre-filled with all the most important SEO KPIs.

Another important KPI is the load time of your page. It’s not only important for the user experience to know how long it took for your page to load. An ideal website load time would be about 2 to max 5 seconds, but the faster, the better. Longer than 5 seconds, and you will see your bounce rate get significantly higher.

7. Domain authority.

Here are some SEO report templates you could start using right away:

Now, which KPIs should you track in your report?

And how do you bring all of those SEO KPIs into one report? With DashThis!

You can also track all your other marketing strategies and business goals, from brand awareness to sales and pageviews. Simply create a social media report, PPC report, e-commerce report, or any other digital marketing report!

For your digital marketing, and more precisely for your search engine optimization (or SEO performance), there are numerous Key Performance Indicators that you need to track in order to know if your SEO efforts were worth the time spent on your content marketing, meta descriptions, target keywords, etc.

DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month.

5. Load time.

Image: Clicks, Impressions, & CTR by position for search queries on Google Search Console.

At Directive, we frequently start a new campaign by identifying a “North Star” KPI. We choose a single KPI that we want to improve, then design campaign strategies focused on improving that single measure of performance. We set KPI goals to help us establish a clear vision for campaign success and to ensure that our strategic marketing approach is aligned with that vision.

Overview : Digital marketers can measure how many users visit a website in a given time period and where those users came from. Common traffic sources including organic (search engines), social media (Facebook, Instagram, etc.), referrals (links on another website), direct traffic (the user typed your website into their browser), and paid search (the user arrived on your site after clicking an advertisement).

Why It’s Important : Bounce rates are correlated with poor user experience and poor search rankings. A high bounce rate could mean that your website does not offer users the content or experience they were expecting, or it could be symptomatic of technical problems like poor site speed or page loading errors.

Why It’s Important : Knowing where conversions come from can help you organize your efforts to focus on the most profitable traffic sources.

Organic CTR.

How to Keep Track : Install Google Analytics tracking tags on your website, then use reporting features to identify the pages that receive the most organic traffic.

How to Keep Track : Install Google Analytics tracking tags on every page of your website to capture traffic source data.

Image: Total sessions and other metrics organized by source/medium on Google Analytics.

Why It’s Important : Search results with a high organic CTR are more likely to rank highly in search results.

Image: Moz Link Explorer uses a database of over 40 trillion link to provide the most in-depth data for digital marketers.

Why It’s Important : At the core of nearly every SEO campaign is the objective of increasing web traffic and bringing more visitors to your website, specifically from search engines (organic sources).

Why It’s Important : Increasing traffic to your website is great, but increasing traffic to the right pages on your website is important for long-term value realization. Using organic traffic to a specific page as a KPI ensures that you’re focusing on getting your customers to your highest-converting pages.

How to Keep Track : Google Analytics uses tracking tags to capture bounce rate data on every page where the tags are installed.

With many SEO KPIs to choose from, however, some digital marketers are still confused about which SEO KPIs are the most important and which ones they should focus on improving. To help you set better goals for your campaign and understand the value of tracking and measuring SEO KPIs, we’ve created this guide to the top 7 SEO KPIs that you should be tracking in 2021.

Top 7 SEO KPIs You Need to Track in 2021.

Organic conversions are typically leads or sales generated from users that arrive on your site from search engines, while referral conversions are generated from users that arrive via a link on another website. Digital marketers can target these types of conversion directly with a content marketing campaign (for organic conversions) or a link building campaign (for referral conversions).

Why It’s Important : Measuring campaign success in terms of ranking for a group of keywords can be useful when implementing an SEO campaign. If you’re measuring campaign success in terms of increases in organic conversions, it might take a few weeks or months to see any major results. However, if you measure success in terms of your average ranking across 50 keywords, you can generate positive results in a shorter time frame.

How to Keep Track : The easiest way to access and track your keyword rankings is through the Google Search Console.

How to Keep Track : Google Search Console automatically aggregates backlink data for your website, including total external links and top linked pages. Moz Link Explorer is a good option for accessing more detailed metrics on external links.

One of the best ways to set goals is by using key performance indicators (KPIs) as a measure for project performance. KPIs are metrics whose changing values are used to evaluate the overall success of a marketing campaign.

Overview : Digital marketers can segment traffic data even further to see which pages on their website are receiving the most web traffic from organic sources. Some SEO campaigns may focus on increasing organic traffic to a specific page rather than the website as a whole.

Traffic by Source/Medium.

Any time you start a new marketing campaign, you should always begin by setting clear and measurable goals. Goal setting helps orient your actions towards the desired outcomes of your campaign and provides a means for you to measure campaign success.

Overview : Websites with a greater number of backlinks from trusted, high-quality websites tend to perform better in organic search. Digital marketers engaged in SEO campaigns with a focus on building links can measure their success using SEO KPIs like the total number of backlinks to their site, or the total number of referring domains.

Why It’s Important : Backlinks play an important role in organic search rankings. Pages with more backlinks from a variety of high-quality websites are seen as more trustworthy and authoritative by search engines.

Overview : Organic CTR is a metric for how frequently users click through to your website when it appears on the search engine results pages. Organic CTR is defined as the total number of clicks on your search result, divided by the total number of impressions in the search engine results pages (SERPs).

Overview : While some organic search campaigns focus on increasing overall traffic, you could also design a campaign whose focus is to rank for a specific keyword or group of keywords. In that case, it would make sense to track the keyword rankings themselves and use that as the primary KPI for measuring campaign success.

Overview : Bounce rate is a metric that reveals how often someone lands on one of your web pages and leaves without interacting or visiting any other pages. Bounce rate is usually expressed as a total percentage of visitors who left without interacting.

SEO KPIs are digital marketing metrics whose changing value demonstrates how effectively your SEO campaign is meeting its targets.

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