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The reason is simple: free Shopify SEO apps have very limited features. Same way we like to get paid for our work, app developers are also much more interested in getting paid for their products. If you happen to pick a product’s free plan, prepare for certain features not being enabled, as well as strict limits of existing features. For example, an image compression app may only work on a highly limited number of files.
The configuration is easy as well as you’ll be up and running the app in a couple of minutes.
SEO Booster calls themselves a one-size-fits-all SEO app, helping you not to get lost in the race for the top Google rankings. But how good is it really? Let’s get into the details.
SEO Get Clicked offers tools to improve the rankings of your Shopify store, which helps boost traffic and conversions. With the app, you can easily create structured data for your entire website. Make your products stand out by optimizing for Google’s Rich Snippets.
The app also renames your images and optimizes their ALT tags so your products can be discovered more easily through search engine image search. And the best part? You can easily automate the whole process and let it run in the background while you do some other work.
Here are some of the main reasons why you should be focusing on SEO for your Shopify store:
Before you go exploring the apps we’ve curated for you, just keep in mind that even though the list might seem long, you don’t need to get every SEO app. Pay attention to the features – you’ll notice that most apps offer similar functionality. Then see what works for you price-wise. A lot of apps offer free versions or free trials, which is great for starting out!
The app works directly with Google, offers a lot of integrations, and optimizes URL to be SEO-friendly. Leave all the hard work to this tool and get your pages AMPed and indexed in high positions.
JSON-LD for SEO offers to help you stand out in SERPs with Google’s Knowledge Graph and earn more high quality traffic which subsequently helps boost conversion rates. Their claim is ambitious – 97% stores see Rich Results within 34 days.
Free SEO apps are good for starting out, or for testing a specific platform – but if you’re serious about SEO, you should not rely on them.
Organic traffic is crucial for growing an eCommerce business – if customers can’t find you through Google, you’re basically invisible. But in order to effectively boost rankings, traffic, and sales, you need a way to comfortably manage, monitor, and track SEO. The best way to do it is by using a Shopify SEO app – even advanced SEO specialists rely on these tools to make their work easier.
9. Hyperspeed: Extreme Page Speed: ultimate speed optimization for Shopify.
This is exactly the reason why several products (as well as many on this list) choose to forego a free plan altogether – and instead offer a limited-time free trial to test out the premium features in full.
The best SEO apps for Shopify are probably TinyIMG, SEO Booster, and Avada SEO. Covering various facets of SEO optimization, they are all-around tools for helping any business rank higher online.
If you run into problems with SEO, the app itself, or just have questions, check their educational in-app videos.
Apps should not slow Shopify down too much. However, a badly-optimized application can cause issues that might slow your website down. If your Shopify website is slow, try removing applications one at a time – maybe you’ll find the culprit.
Since meta title and description are the first thing your potential customers see when they google a product, it’s important to keep them organized and optimized. That’s what Ultra SEO does – the app takes care of making it easy for you to optimize your entire website’s metadata.
The best SEO apps for Shopify – our detailed list:
Looking to use SEO tools to improve your Shopify store? Here are some of the main things you should be going for:
Let’s get into it, shall we?
Hard to keep up with all of this? Apps on this list might help you with some of these issues right off the bat. See how they can help you optimize your store to reach the top of search results pages.
Depending on what you’re looking for, TinyIMG and SEO Booster are our best SEO apps for Shopify . They’re different in their own right, but can be extremely helpful as you build your store.
If your Shopify store images are not optimized, it can negatively impact loading speed. Potential customers aren’t going to wait for the page to load – they’ll bounce somewhere else. And a high bounce rate is known to be bad for SEO. That’s why you have to make sure your page loads as fast as possible. And this is where TinyIMG comes in.
Image from: shopify.
Once you’ve got the keywords sorted, excelling at your store’s optimization means extending your efforts to the images of your site. It is one thing to have an aesthetic visual branding, but many people forget that the pictures you use for your store will also impact the efficiency of your site. High-quality pictures take a long time to load, and if they are not optimized it can significantly harm your store’s appeal. This might come as a surprise, but if your website takes more than 3 seconds to load, you may be losing as much as half of your potential customers. After putting in all that effort to entice organic traffic to your store, a trivial thing such as loading speed should not be allowed to impact on your success.
Nowadays, setting up a Shopify store is easier than ever. Your new e-commerce store can be up and running in less than one day.
Image from: shopify.
Ideally, you want your Shopify SEO app developers to be as well versed in search results as possible. With Schema Plus for SEO, things can’t get much better in that regard. The minds behind this app were none other than former Google software engineers, who set out to deliver the most advanced automatic schema app in the world. This is pure nectar from the source, as far as SEO optimization is concerned.
10-day free trial.
The app is particularly interesting if you work a lot with social media. SEOMetriks will let you track how your brand is doing on social media outlets such as Facebook, Google+, Pinterest, Linkedin, and more. On top of that, you can track the latest buzzwords in your particular niche and immediately apply them to your product catalog.
7-day free trial.
Tiny IMG SEO Image Optimizer.
Image from: seomanager.
Image from: bigcommerce.
Basic Edition – $9.99/month.
Pro Edition – 24.99/month.
So what are the rules of successful Shopify SEO?
Amongst the best things in the Shopify SEO Manager is the fact that it gives SEO beginners a whole step by step guide to improve their site. Essentially, you can know nothing of SEO, have zero coding knowledge or marketing experience, and yet manage to create a fully search-optimized Shopify store.
To be listed on those top search engine spots is no easy task, especially when you’re competing without the significant marketing budgets available to larger companies.
14-day free trial.
For users who don’t have the time, or will, to deal with optimization, optional expert packages are available at an additional fee. This service will have an expert from the Plug In SEO team come in and take care of your website optimization for you. On top of all that, the company provides a ton of SEO training videos that feature tips and tricks on how to obtain an edge over the competition.
The Image SEO deals mainly with your store’s visual data. It optimizes their size to improve your webpage loading speeds, allows you to add watermarks to your images in bulk, and fits them to size for a variety of different platforms. This is especially important when it comes to Social Media. Pictures may need to be cropped, scaled, and resized to retain a professional and aesthetic quality for your store to shine in its best light.
Image from: pluginuseful.