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As you conduct keyword research, you’ll want to focus on long tail keywords. These are keywords that contain three or more words. An example of a long tail keyword is “electricians in Harrisburg, PA.”
You have two options to analyze your page’s speed. You can use Google PageSpeed Insights to check out your site and see how it performs. If you use PageSpeed Insights, you will need to take their suggestions and implement them yourself.
If you have a high bounce rate, it won’t help you improve your SEO ranking. You need to ensure that your page loads quickly, so you can keep leads from bouncing back to the search results.
WebFX the top SEO company in the United States.
We mentioned video as one of the types of content you can create to draw leads to your site. This type of content is so valuable to your SEO plan that we wanted to talk about it separately.
To figure out the right keywords for your campaign, you’ll need to conduct keyword research. There are a number of keyword research tools you can use to find the right keywords for your campaign.
As you grow and change your site, you will create new pages and move things around. When you move your pages, you may forget that other pages on your site link to that page. If people visit that page, they may click on the link and get an error message because the page is gone.
You’ll want to make content that is industry-specific, so you drive in leads that are interested in your type of business. Content drives credible leads because you focus on creating content based on industry topics.
Internal linking also helps Google discover new pages on your site. This is a great way to help Google find more of your relevant pages.
Backlinks are vital to your SEO plan because they boost the trust and authority of your website. If Google sees that a credible site is linking to your site, they trust that your site is valuable and credible. They will boost your website’s ranking, so you can reach more leads.
By analyzing the competition, you will help your business succeed in creating a better page.
To successfully use content marketing, you will need to post often. You will accumulate many different blogs, videos, and other pieces of content. It is important that you keep this content current and updated.
When you post valuable information on your site, credible sites may link to that content on their own site. This guides their visitors to your page.
It’s a great way to build a relationship with an authoritative company. You can continually share your content with them and they can choose to link to it on their site. It will help boost your website’s SEO ranking, which will generate more valuable traffic to your site.
When you update your content, you have an opportunity to republish it with the new information. It’s a great way to drive organic traffic to your page and earn new leads. With the boost in traffic, you’ll improve your SEO ranking.
Content creation is a great way to drive in credible leads. As stated previously, it helps you earn backlinks, which drives more traffic for your business. Content brings users to your site and gets them to check out your helpful information.
Our clients love the work we do, too. We have over 785 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top SEO company like WebFX!
We have a team of 450+ experts that will bring their knowledge and expertise to your campaign. Our award-winning team knows how to optimize your site to drive in more traffic. We have years of experience creating customized SEO plans that help your business grow.
If you want to improve your site’s SEO ranking, you need to invest in making videos for your site.
One of the biggest challenges that SEOs face is how to earn authority backlinks at scale.
After you've started learning SEO basics, you may be looking for some additional SEO techniques to help take your site's organic traffic to the next level in 2021. When you first launch a site (or have just started to learn SEO), there's a whole host of basics that you need to have in place. Things like:
You can read our study on How to Maximize ‘People Also Ask’ SEO Opportunities to learn how to take advantage of these opportunities for your website. Still, the top-level approach to winning this feature is:
3. Use Digital PR To Earn Authority Backlinks.
You can find toxic links using the SEMrush Backlink Audit Tool.
One of the quickest ways to steer your content plan is to conduct a keyword gap analysis that will help you to see the keywords that your competitors rank for but that you don't. From there, you can create content around these keywords and topics to fill the gap.
Here's a great guide to help you to learn more.
You need to be demonstrating topical expertise to stand a chance of ranking at the top of the SERPs for your main 'money' keywords, and this means getting to grips with the concept of supporting content. Familiar with topic clusters?
Core Web Vitals are the subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be surfaced across all Google tools. Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome.
Below are the SEO techniques that you should be paying attention to in order to increase your site's organic traffic in 2021. They're not the only on-page SEO tactics, but off-page ones as well. By working to implement each of these, you'll be able to work on improving your visibility and traffic.
12 SEO Techniques You Need To Be Using in 2021.
While going back and optimizing existing images might take some time, create a process so that when you're adding and uploading new images to your site, these boxes are ticked from the start.
Many marketers aren't paying attention to PAA right now, but this means it's an opportunity for you to gain a competitive advantage.
While optimizing existing content is often the most effective starting point (after all, it's easier to see gains from improving content that is already indexed than completely new pieces), most websites will get to a stage where they've optimized all of their existing pieces.
These are pages that return a 4XX error and, therefore, aren't acquiring PageRank through the links that point to them.
6. Steal Your Competitor's Broken Backlinks.
Head to the SEMrush Keyword Gap Tool and enter your own domain alongside up to four competitors'.
The SERPs in 2021 go way beyond the '10 blue links' that once occupied Google's first page, and smart SEOs need to be tweaking their techniques and strategies to take advantage of as many SERP features as possible.
While this tactic is typically based on finding broken links, creating content that fits the link, and reaching out to try and get it repointed to your piece (rather than the one that's dead), there's a spin on it that you can use to get a head start: finding the links that point to 404 pages on your competitors' websites.
While this will almost certainly satisfy a PR expert's goals, SEOs understand the power of editorially earned links. So, let's look at why brand mentions often get used by journalists rather than links:
When you do have a PR team working on promoting your business, there's almost always an opportunity to make these efforts work harder from an SEO perspective. Unfortunately, not all press coverage will link to your website. Sometimes, you'll only be mentioned.