TRAVEL SEO SERVICES

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Knowing the competitor landscape is incredibly important in the travel industry, particularly in niches that are dominated by big brands. Looking at competitor activity will help to form your ongoing strategy and understand where opportunities for dominance are.

We never stop strategizing, and are constantly analysing the data using multiple search engine optimisation tools to identify ranking, traffic and conversion opportunities. While we always have a strategy to follow, it has to be flexible in order to adapt to the ever changing search engine landscape.

We are a specialist travel SEO agency, creating travel marketing campaigns that improve keyword rankings, increase organic traffic and ensure travel websites achieve the highest conversion rates possible.

Google makes constant changes to its algorithm and each industry, website and business is affected differently when the more impactful algorithm updates come along. Our team knows how to navigate Google’s algorithm to ensure your travel website stays on top.

Whether your travel business is targeting a local, national or international audience, our SEO travel experts will find the right strategy for you.

4. Competitor auditing.

Talk to a travel SEO consultant today.

Learn more about our travel marketing SEO campaign process:

We have worked with airports, travel agencies, holiday parks and tour operators to build visibility within the search engines. The travel and tourism industry has its own complexities when it comes to search engine optimisation, we have created strategies that help our clients to reach the top ranking positions in what is an incredibly competitive market. We also provide travel PPC services to create targeted, measurable and conversion-focused travel marketing campaigns to help maximise your leads and sales.

One of the first steps within a travel SEO strategy is to conduct a comprehensive technical SEO audit of the website. Everything from hreflang that ensures international targeting is appropriately set up to canonicalisation which reduces wasted crawl budget on page filters is considered.

There are endless opportunities with content marketing in the travel industry, as people are searching for answers about their favourite destinations, activities, accommodations and more. We create content campaigns with a purpose, to get your brand in front of your audience at the right time.

We don’t make any drastic decisions without carefully considering your objectives and data first. We look at booking data, popularity of destinations, seasonality, profitability and more to not only decide on what we should be targeting, but to help set more specific KPIs for us to achieve together.

Finding the right keywords to target requires extensive research and an understanding of what is realistically possible to achieve. We consider everything from the services you provide to the destinations you offer to recommend target keywords on a page by page basis.

With SEO audits and keyword research in hand, we then move on to tackling your existing landing pages and creating any new landing pages that open up unexplored avenues for organic traffic to enter your site. Everything from keyword optimization to reducing large images (a common problem with travel sites) is tackled.

Links are still very much part of Google’s algorithm, and our travel industry content marketing campaigns go hand in hand with our link building campaigns as we build backlinks from genuine market leading publications and highly relevant travel publications to give your rankings a boost.

Whether you want to discuss an SEO audit for your online travel agency, or a link building campaign for a tourism attraction, we're here to help.

8. Travel SEO strategy.

Travel SEO.

Internet marketing is perhaps the most important and effective form of advertising for any business in the travel sector (such as travel agents, hotels, holiday rental agencies, can rental agencies, etc.), and the facts back this up. For instance, it has been proven that over 38% of travel planning is done online globally, and this number is set to double over the next decade. At a conservative estimate, this means the online travel business would be worth a mind boggling $250 billion in the U.S. alone – let alone the rest of the world. And a properly thought out and well executed SEO strategy is an absolute must to make the most out a travel business’s web presence.

This is one of the most important aspects of your SEO strategy if you are in the travel business. Our travel search marketing team will help you provide the latest scoops and news on what is happening in other parts of the globe, so that potential tourists can plan their trip accordingly. For instance, we can inform a tourist of the general law and order situation in a country he is planning to visit, or perhaps the weather for the next 7 days in that country, which would be of immense use to the tourist in preparing his trip itinerary.

At SunTec, we know that traditional SEO techniques are not enough when it comes to travel websites search engine optimization. Advancements in search engine technology have enabled users to enter in extremely specific queries such as “budget hotels Madrid” and receive localized results based upon that query. Location specific queries require more specific techniques/knowledge than general SEO, and we are experienced at these. Our travel SEO services will “leapfrog” you ahead of your competitors who might be still using outdated SEO strategies along with other and less effective forms of advertising.

Social media marketing.

The majority of browsers on any travel website will likely be in locations different to yours, and it is important to let people know where they can travel/visit via well laid out maps on your site. Our travel search marketing team will assist you with laying out maps on your site so as to show your site visitors specific countries as well as places of interest in those countries.

We ensure that the content on your site is informative, keyword rich, interesting and engaging so as to appeal to users and search engines alike. We will never engage in “stuffing” your content with keywords as this will cause your site to get penalized quickly by the search engines. Our travel marketing team will also ensure that your page titles, Meta tags, images and anchor text are properly optimized for the search engines.

Our travel SEO services experts will employ multi-lingual SEO strategies and make sure your site has multi-lingual capabilities so that visitors from other countries can use your site in a language they are comfortable with.

At SunTec, we have been providing specialized travel SEO services for over 13 years now. We promise to bring your travel website to the top of organic search results for your chosen keywords. Our experienced SEO services for travel agents team will make sure that you experience an increase in traffic to your site, and will effectively market your services online to your target audience and geographic region.

Our travel marketing team will register your presence on all the major social networking platforms out there such as Facebook, Twitter, LinkedIn etc. We will post on forums and blogs, participate in discussions about travel and share travel experiences to provide your brand with maximum visibility across the Internet. We will make sure to post interesting and informative travel related videos on sites such as YouTube, as this will tempt users to “click through” to your site if the video is interesting enough. This also opens up the possibility of your videos going “viral”, and attracting literally millions of visitors per day.

Our link building experts will make sure your site has a lot of relevant links as opposed to pages of content with very little useful content. We will provide you with relevant anchor text so as to ensure a low bounce rate on your website. Our SEO services for travel industry will also ensure that you have relevant and quality backlinks to your site, as this is looked upon favorably by the search engines.

News SEO.

To know how we can help you optimize your website for better rank in all the major search engines including Google, Yahoo and Bing, and boost business’s bottom line, kindly get in touch with us and we will get back to you shortly!

On site optimization.

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