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Good question, Lewis. You don’t need to go nuts with a site like YouTube to send some PR to your channel. I’d just comment/follow/subscribe to the top 50-100 of the top PR pages and leave it at that. That’s probably good enough.
Thanks for all of your insights on this. It’s clear that you know your stuff when it comes to ranking YouTube videos!
(After all, YouTube wants people to stay on the platform so they click on ads. And if you help them with that goal, they’ll promote your video.)
Speaking of your channel page…
are you sure that google panda does not hurt youtube videos ?
Step #3: YouTube Video Optimization.
For example, you can see that my title and thumbnail stand out from the other results for this keyword:
Also, include keywords in your channel’s about section. Here’s an example:
Brian I hope your readers are getting value from this!
Here’s how to extract the most SEO value from your video:
Here’s an example:
To execute this step, go to another channel in your niche.
Hi Brian, I know building backlinks to your channel are quite important for ranking videos and I was wondering if internal backlinks are worth the effort of creating everyday (e.g. comments, likes, subscribes) to other channels. Do they even have any influence now?
The percentage of people that click on your result is known as “click-through-rate” (CTR). Obviously, the higher your CTR, the better.
Perhaps we can create some sort of mastermind around this strategy??
Step #4: Promote Your Video.
And that’s all there is to optimizing your video to rank in YouTube.
The bottom line?
It’s nice to hear that Google is not as particular about backlinks for videos and they are for web pages but I think I’ll still err on the side of caution. Thanks for the tips!
Notice how I include my keyword a couple of times… without being spammy? That’s what you want to do.
(To see a video’s tags, I recommend the VidIQ Chrome extension. It shows you a video’s tags right on the page.)
I didn’t know I could do that. I’ll give that a try. Thanks for the heads up!
How I Grew My YouTube Channel From “Oh No!” to “Heck Yeah!”
Wow you weren’t kidding when you said you were going to add a little more value. Great stuff!
As you probably know, keyword optimization is a KEY part of YouTube SEO. So if a video has lots and lots of views, chances are, that video is optimized around a popular keyword.
Well, let’s say you optimize your video around a keyword that doesn’t have any video results in Google. In that case, you’ll ONLY get traffic from people searching on YouTube.
P.S. I’ve been following this blog since you launched and the quality is continuously outstanding, not to mention the information you give away via email, it’s absolute gold.
But in general, if the video is in your niche, it’ll work.
Unlike Google (uses backlinks and other signals to evaluate the quality of a piece of content) YouTube has no such luxury. So they rely on Audience Retention.
Hey Brian, This article puts many paid YouTube courses to shame. Thanks for sharing your knowledge.
As stated in the tips above, thumbnail images are critical to promoting your content in YouTube search results and enticing users to click on your video. Using Canva’s Thumbnail Creator, you can create the perfect preview image for your video in 1280 x 720 pixels — the thumbnail dimensions YouTube requires.
Today, a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos.
The vidIQ tool then provides an SEO “score” you can use to create content that performs (or outperforms) the results you already see on YouTube.
With a keyword identified, the first place you should put it is your video file — before you even upload it to YouTube. Why? YouTube can’t actually “watch” your video to see how relevant it is to your target keyword, and as you’ll learn in the tips below, there are only so many places you can safely insert this keyword on your video’s viewing page once it’s published. But, YouTube can read your video’s file name and all the code that comes with it when it’s uploaded.
Ahrefs Keywords Explorer gives you a keyword’s monthly search volume, how many clicks received by videos ranking for that keyword, related keywords, and more.
It might not be as simple as it looks. In fact, YouTube’s Creator Academy suggests marketers go through a comprehensive process to determine which category each video belongs in. It’s helpful, the guide writes, “to think about what is working well for each category” you’re considering by answering questions like:
Your video thumbnail is the main image viewers see when scrolling through a list of video results. Along with the video’s title, that thumbnail sends a signal to the viewer about the video’s content, so it can impact the number of clicks and views your video receives.
Like much of the other text we’ve discussed here, subtitles and closed captions can boost YouTube search optimization by highlighting important keywords.
Although your keyword plays a big part in your video title, it also helps if the title closely matches what the viewer is searching for. Research conducted by Backlinko found that videos with an exact keyword match in the title have only a slight advantage over those that don’t. Here’s a linear representation of those findings:
This is a Chrome extension, available through Chrome’s web store in the link above, that helps you analyze how and why certain YouTube videos perform so well. This includes the tags a video has been optimized for, its average watch time, and even how quickly that video might be gaining traffic.
Clustering your content — and linking from videos to blog posts, and vice-versa — can give you more authority in the eyes of Google and YouTube, while giving you more ways to capture traffic from the people searching your topic.
One popular feature of Ahrefs is Keywords Explorer, which allows you to look up numerous details related to a keyword you’re interested in. And as you can see in the screenshot above, you can filter your keyword results by search engine — including YouTube.
You can add up to five cards to a single video, and there are six types:
Ahrefs is a comprehensive SEO platform that allows you to monitor a website’s ranking, estimate the organic traffic you’d get from each keyword, and research keywords for which you might want to create new content.
But how does YouTube SEO work? What are the steps you need to take to optimize your YouTube channel for search? We’ve outlined some major tips and tools below.
Fill out the form to access this and 17 more YouTube Templates.
When you’re watching a video, have you ever seen a small white, circular icon with an “i” in the center appear in the corner, or a translucent bar of text asking you to subscribe? Those are Cards, which Creator Academy describes as “preformatted notifications that appear on desktop and mobile which you can set up to promote your brand and other videos on your channel.”
Find out how to add closed captions to your YouTube video in the video below.
For detailed steps on adding a card to your video, follow these official steps from Google, or check out the video below.
TubeBuddy is an all-in-one video platform that helps you manage the production, optimization, and promotion of your YouTube content. Its features include an automatic language translator (which helps you rank for non-English keywords), a keyword explorer, tag suggestions, a rank tracker for your published videos, and more.
In order to add subtitles or closed captions to your video, you’ll have to upload a supported text transcript or timed subtitles file. For the former, you can also directly enter transcript text for a video so that it auto-syncs with the video.
As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.
End screens display similar information as cards, but as you may have guessed, they don’t display until a video is over, and are a bit more visually detailed in nature. A good example is the overlay with a book image and a visual link to view more on the video below:
4. vidIQ Vision.
As for optimizing the video itself, it doesn’t hurt to add a transcript of the video, especially for those who have to watch it without volume. That said, Backlinko’s research also found no correlation between descriptions that were optimized for a certain keyword and the rankings for that term.
YouTube’s official Creator Academy suggests using tags to let viewers know what your video is about. But you’re not just informing your viewers — you’re also informing YouTube itself. Dean explains that the platform uses tags “to understand the content and context of your video.”
And with the rise of other content formats comes the need to optimize them for search. One increasingly important place to do that is on YouTube, a video distribution website used by the masses — HubSpot included.
When we search for videos, one of the first things that our eyes are drawn to is the title. That’s often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling, but also clear and concise.
Adding subtitles follows a similar process, however, you can limit the amount of text you want displayed. For either, head to your video manager then click on “Videos” under “Video Manager.” Find the video you want to add subtitles or closed captioning to, and click the drop-down arrow next to the edit button. Then, choose “Subtitles/CC.” You can then select how you’d like to add subtitles or closed captioning.
There are a number of detailed instructions for adding end screens depending on what kind of platform you want to design them for, as well as different types of content allowed for them by YouTube. Google outlines the details for how to optimize for all of those considerations here.
Cyfe is a large software suite that offers, among other things, a web analytics platform. On this platform, you can track page performance across every website property you have content on — including YouTube — and where each page’s traffic is coming from.
While you can always pick one of the thumbnail options auto-generated by YouTube, we highly recommend uploading a custom thumbnail. The Creator Academy reports that “90% of the best performing videos on YouTube have custom thumbnails,” recommending the use of images that are 1280×720 pixels — representing a 16:9 ratio — that are saved as 2MB or smaller .jpg, .gif, .bmp, or .png files. If you follow those parameters, it can help to ensure that your thumbnail appears with equally high quality across multiple viewing platforms.