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More technical SEO can include reducing the image file size on your site (technically on-page SEO), so your webpage loads faster.
The biggest component of Off-Page SEO would be backlinks. This is where external websites, which are relevant to your business and have a good Page Authority, put a link on their site which leads back to you. Through this process Google transfers some of their Page Authority to your website, hence raising you up Google’s SERP.
Our SEO experts use industry tools to find websites perfect to link back to yours, and we only involve those sites which have an awesome Page Authority. We make sure you’re getting some strong backlinks for your bucks.
You can take these blog suggestions and write them yourself. Or you can get the new StudioHawk Content Team to write them for you.
You have heard of the term SEO. We’re guessing you’ve heard enough about it because here you are, on StudioHawk’s page where we tell you all about SEO. But did you know there are 3 types of SEO? Did you know we’re here to help you in all areas of SEO to get you up that Google page ranking?
What is Technical SEO?
This list changes every year depending on different trends, and on the opinion of some different people. In 2020 Backlinks was third on the list for importance.
Google still looks for keywords on your website to match the search queries it runs. From its white paper on “How Search Works”:
The first takeaway is that SEO is more complicated than just finding the right words and using them. While Content is number 1 on the list, there are many more factors behind that number 1 spot you need to consider.
Let’s look into these in more detail and show you how StudioHawk helps you with all of them.
We’re always on the lookout for what keywords and long-tail keywords are trending and can help you rank.
We also make suggestions for the copy on Product Pages and Category Pages, the meta descriptions, page titles, and more.
It is only with a comprehensive combination of all 3 kinds of SEO that you will see positive results in the SEO game.
Other off-page SEO can include:
If you have great content but no rank then you can lose out to similar pages as you that DO have rank.
StudioHawk has an article on how you can improve your on-page SEO.
What is Off-Page SEO?
We report on broken links, site architecture, and XML site mapping, to show you how you can make your site look better to Google’s bots, and to feel better for people when they land on your page.
According to the Grow Hack Scale website, the top 10 Google SEO Ranking Factors for 2021 are:
“ Next, algorithms analyze the content of web pages to assess whether the page contains information that might be relevant to what you are looking for.
Have a read here to understand more about backlinks and how they can help your ranking. And we have an article considering how many backlinks it takes to rank with Google.
The short answer is all the copy on your web pages which help you rank. SEO tuned blog content, title tags, image alt-tags, internal links between relevant content.
The three kinds of SEO are:
As a pure SEO Marketing Agency, we help you with the backlink strategy. We endeavour to get your content out there and in the eyes and minds of other authoritative websites, to link back to you and to increase your Page Authority.
How does StudioHawk help you with Off-Page SEO?
The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant. Beyond simple keyword matching, we use aggregated and anonymized interaction data to assess whether search results are relevant to queries. We transform that data into signals that help our machine-learned systems better estimate relevance ”
Russ Jones from Moz says “ Any sufficiently technical action undertaken with the intent to improve search results ”
Off-Page SEO strategies are actions taken away from your website. Things we can do for you where we’re not changing the content on your pages.
Technical SEO can include indexing your website in such a way that it is easier for Google’s web bots to crawl and index your site.
We can also help you with website migration, to ensure the structure for your new site suits the Google bots, so they can index you and rank you sooner.
It also includes optimising your website for mobile use. Google is rather keen on this metric for page rankings now since so many people are using mobile devices to search and navigate the web.
In your monthly reports, we suggest blog article ideas. These are based on keyword research, what people are looking for in your industry, what searches are trending, and other such data.
Get in touch with us if you want to know more about SEO and get yourself on board with us to soar up the Google rankings.
Here are four key types of SEO that you can get started on.
Some tips for on-page SEO include:
Often, how well you rank on Google depends on your Google My Business profile. This is where you include your address, business hours, description, reviews and photos. The search engine results pages will look at proximity, relevance, and prominence based on the user’s search query, and select your business if you meet various requirements.
1. On-Page SEO.
Local SEO is a variation of SEO that focuses on a specific area, rather than a national focus. It’s all about increasing your online presence in your community and promoting your products or services to local customers.
Incorporating on-page SEO into your marketing efforts is helpful for search engines to understand the content on your site. And once Google understands your website, it can reward you by displaying your site for search queries it deems relevant.
The benefits of local SEO include:
Most off-page SEO work is focused on link building. If you’re unaware, link building is the practice of getting other reputable websites to link back to your site.
Some ways you can improve your local SEO include writing tailored local landing pages, optimizing your local profiles, submitting spam on Google Maps, building local links, and more.
Search engine optimization, or SEO, is the process of improving your website to increase your rankings on Google for key terms related to your business. SEO is one of the most effective digital marketing tactics you can invest your time into, and there are a variety of ways you can take advantage of the practice.
2. Off-Page SEO.
Some quality link building tactics include:
On-page SEO, also sometimes referred to as on-site SEO, is the process of optimizing the content on your website. This can include your body copy, keywords, headers, meta titles, meta descriptions, images, and more.
Technical SEO refers to the actions performed to help search engines crawl your website and enhance user experience (UX). As search engines and their algorithms become more complex, these requirements change which means that this type of SEO is always evolving.
Make sure that your acquired links are earned, come from authoritative sources, bring qualified traffic, are “follow” links, and are from relevant sites!
Need More Help With SEO? Check Out There Articles.
Technical SEO efforts to be addressed should include:
Off-page SEO is pretty much everything that does not happen on your website. Off-page SEO is all about creating exposure and trust for your company, which ultimately can result in more visitors and sales.
In order to make sure there are not any problems with crawability and UX, your technical SEO efforts must be efficient.
Interested in SEO for your business? Our team of digital marketing experts is here to help. Contact us today to learn more about the services we offer!