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Understand your reputation and see where you lack reviews.
Benchmark performance against your top ten competitors.
White-label audits with your agency’s logo and brand colors.
Know where you rank for your most important keywords.
The only local SEO audit that’s 100% focused on what really moves the needle for local businesses. No more time or money wasted on non-essential data.
In local search, you get out what you put in. Rate your ranking potential and reveal issues quickly, so you can focus on what’s holding you back from climbing the local SERPs.
Say adios to tedious, tiresome manual auditing. Unearth 100s of easy-to-action data points in the time it takes to make a coffee (and with even less effort).
Identify your biggest weak spots early, so you can resolve them quickly and get more stuff done. No head-scratching required!
Surface inaccurate data and missed opportunities.
Power pitches with real-world data, and show where you can add value.
View a detailed list of website issues to prioritize.
See how your backlinks compare to the competition.
Customize reports to focus your clients’ attention on what matters most.
Take all the credit.
To make things easier, you can use a scheduling tool like the Social Media Poster to plan out your posts in advance and stay ahead of the curve:
To set yours up, either add your business or claim the existing business on Google Maps. Google offers instructions with a helpful video here.
Editor's note: If you want to start with some local SEO basics, head to our guide on What is Local SEO.
Google actually offers a Marketing Kit where you can get free stickers, posters, and more to encourage people to review you on Google.
Simple things like fixing any broken pages, writing title tags and meta descriptions, and having optimized internal links will go a long way towards future SEO success.
How to Use Review Management for Local Business.
Let’s talk about each point on our checklist in more detail.
Share happy hours or deals on Facebook.
Engage customers on social media.
Setting up Google My Business Profile.
Obtain locally relevant backlinks.
Why is setting up Google My Business profile important for local SEO?
Depending on the level of your account, you can track multiple device types and locations in the same Project.
Once your Position Tracking campaign is set up, you can filter the report to find the keywords with SERP Features.
One important step in this process is to choose the most relevant category for your business.
Watching Your Online Reputation.
Choose the Best Business Category.
Just enter your business information and Semrush will do the rest to make sure your business info appears consistently on every major citation site on the web (including Facebook, Google My Business, Yellow Pages, and more).
The first thing you should check off your local SEO checklist is setting up your Google My Business page.
Can you create content that other sites in your niche will want to link to?
Getting linked-to from local blogs, neighboring businesses, or other websites about your specific niche or industry could go a long way in boosting your SEO.
So, you’ve set up Google My Business, managed the rest of your citations, and now have a list of technical issues to address to improve your site. What else can you do?
Track your target area and device type.
You can manage your reputation in a few ways:
Google My Business.
Once your location is set to premium you can configure your heatmap with your desired radius size (miles or km) and grid size (3×3, 5×5, or 7×7).
You’ll want to choose a category that not only applies to your business but will also be a popular search term.
Next, you’ll need to identify your websites’ technical issues that could be impacting Google’s ability to find your web pages.
These markups help search engines better understand and trust your site.
A Google My Business profile lets you be more visible on Google search and Google Maps where your potential customers can find your info.
You’ll have your own profile where you can add your business’s information, photos and showcase reviews right in the search results.
Your online reputation is a huge factor in winning over potential new customers that are searching for local services online.
Perform a Site Audit (NOTE: Make sure you’re mobile-friendly)