UNDERSTANDING KEYWORDS FOR SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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8. Social Media.

That’s it! Now that you know how to use keywords for SEO, check out our articles on using SEO for lead generation and the best keyword research tools to boost your content strategy.

(It’s important to note that while keywords aren’t the main ranking factor themselves, their use in content and links, which ARE among the top ranking factors, helps Google with this process.)

Keywords are also useful as hashtags in social media updates. This is especially true on Twitter, where using the right hashtags can make it easier for people to find content on the site.

The golden rule is: vary your anchor text . That’s the clickable text that’s highlighted as a link.

How To Find Pages To Optimize With SEMrush.

First, use your main keyword in the first couple of sentences of your content, or at least within the first paragraph.

For example, it’s crucial to avoid keyword stuffing. If you’ve got keywords in every other sentence the chances are your content will incur Google penalties. Google has an excellent example of the kind of thing to avoid.

Ever seen those URLs that are just strings of numbers and weird characters? Those can be a big turnoff for visitors.

Your readers won’t like it much, either, as keyword-stuffed content can be pretty hard to read.

The same rule applies to internal linking, which helps both Google and searchers find other site content. And it applies to external links, too.

In many cases, the page title may be the same as the headline for a blog post or the name of the page (like “about” or “services”), but it doesn’t have to be. You can use SEO software like All in One SEO to tweak the SEO title to improve search ranking potential.

Second, images can help you handle content accessibility, which is useful for the millions of searchers worldwide who experience a disability.

It’s also worth noting that Google indexes Twitter updates, so using keywords there can lead people to your Twitter profile, and from there to the content on your website.

The best practice when writing page titles is to use your target SEO keywords or keyword phrase at the start of the page title. That’ll make sure that it’s seen as more relevant. Also, more practically, your page title won’t get cut off in mobile SERPs, which can happen on small screens.

4. Content.

How To Find Pages To Optimize With Google Analytics.

The meta description also helps searchers decide whether to click through from a search result to see the full content on your website.

You can also use keywords in your social profiles for branding. For example, if your business covers a particular niche, using a keyword is a quick way to signal this. Do this in your bio on Twitter and Instagram, and in the category and description for your Facebook page.

If you don’t understand how to use keywords for search engine optimization (SEO), you’re losing business.

Ready? Let’s get started…

1. Page Titles.

SEO is optimizing your web pages for better ranking in search results pages (SERPs). Part of the SEO process is using keywords: words and phrases that describe what your content is about.

Learn more about assessing page titles in our SEO audit guide.

Understanding Keywords and SEO.

In the example below, the link points to content on the OptinMonster site with text describing our MonsterLinks™ key feature, rather than the actual feature name.

To use it, go to the Content Marketing Toolkit and select SEO Content Template . Type in your keywords and the tool will analyze Google’s top 10 results and will make recommendations about keywords to include when you optimize the content. That’ll give you a headstart in improving your search ranking.

Two useful tools for this purpose are Google Analytics and SEMrush. We’re going to show you how to use these in the next two sections.

Although social media isn’t a direct search ranking factor, research into social media and SEO shows that there’s a strong link between social shares and visibility in SERPs.

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And finally, discover the keywords that people are already using to discover your site by using Google Analytics and Google Search Console. We describe the process in detail in our keyword research 101 article.

To do this, log into the site and go to SEO Toolkit » Organic Research » Positions . Type in your domain name.

Keyword research also helps you come up with your content strategy by creating content around the terms that you know your audience is looking for.

There are many factors that play into your site’s ability to rank well, but keywords help search engines understand what each page on your site is about. This allows them to display the appropriate pages for certain searches and be sure that they’re providing their users with the information they want to find.

Keywords for SEO are the words or phrases used in your web content that help people find your website via search engines like Google. Optimizing your website with SEO keywords (and according to SEO best practices) can help you bring more users and traffic to your site.

That’s why you want to optimize your images for your SEO keyword. You can add your keyword to your image’s filename, as well as alt text. If you add your keyword to your alt text, make sure it’s natural and makes sense.

What are keywords for SEO?

Certain industries are more competitive than others, and even long tail keywords can be challenging to rank for. This is particularly true if your company is part of the legal, insurance, drug & alcohol rehabilitation, or online education industries.

As you research keywords related to your industry, products, and services, you’ll come across many that indicate certain topics that your target audience wants to learn more about, but aren’t covered in the existing pages on your site.

From there, read through each page and make sure that the target keyword is used naturally a few times – the operative word here being naturally. If you add your keyword in places that are irrelevant or don’t make sense, this is considered keyword stuffing.

For more information on how you can identify these highly-specific phrases, check out our post on finding long tail keywords.

If you run pay-per-click (PPC) campaigns with Google Ads, Google’s Keyword Planner is one of the best options, as it pulls data straight from Google Ads. It provides accurate information on the search volume and competition levels of each keyword.

After all, 40 searches per month may seem low – but that’s a possible 480 searches per year from people that could ultimately become your customers.

The 2 types of SEO keywords you should know.

Now that you know what SEO keywords are, you’re probably wondering about how to choose keywords for SEO. Luckily, there are plenty of tools to help find the best keywords for SEO, as well as trusted approaches that you can use.

Selecting keywords should never involve guesswork, and there are a variety of online tools you can use to research the best possible options for your business.

At WebFX, we have years of experience creating successful SEO strategies for our clients. Researching and selecting appropriate SEO keywords for each of them is an essential part of the process.

Long tail keywords, on the other hand, can range from three to 10 individual words, and sometimes even more. In the same example, “best breed of guard dog for families with children” is a long tail keyword.

Your content.

Once you’ve chosen your keywords, you’ll need to use them throughout your site. As a general rule, it’s best to focus on one keyword per page. This allows search engine crawlers to easily identify the main focus or topic of any given page and provide it as a result for relevant searches.

It also suggests keywords based on the content already on your site, which is a useful starting point for keyword research.

This strategy is especially valuable for long tail keywords. After all, if someone is searching for a specific phrase, they likely know exactly what information they’re looking for. And if you want to keep them on your site, you need to provide that information.

When you partner with us, we’ll get to know your business and industry inside and out, and we’ll do all of the in-depth research it takes to understand what your potential customers want. Our expert team will optimize your site for the best possible keywords and create original content to move your strategy forward.

Unfortunately, short tail keywords also have very high competition, meaning that it will be difficult to rank well for them. This is especially true if you’re just starting a website that competes against companies who have been optimizing their sites for years.

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