USING GOOGLE KEYWORD PLANNER FOR SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Очень важно правильно подобрать ключевые слова, чтобы ваше объявление увидели потенциальные клиенты. В этом вам поможет Планировщик ключевых слов Google Рекламы.

Магазин модной одежды.

Варианты ключевых слов.

Как работает Планировщик ключевых слов.

Начните с подбора слов и фраз, описывающих ваши товары или услуги. Наш инструмент анализа ключевых слов поможет вам выбрать наиболее подходящие варианты.

Этот инструмент поможет вам анализировать и подбирать ключевые слова.

Наш инструмент анализа ключевых слов позволяет оценить, как часто пользователи выполняли поиск по тем или иным фразам и как изменялись поисковые запросы с течением времени. Благодаря этой информации вы сможете выбрать наиболее подходящие ключевые слова.

Найдите новые ключевые слова.

Анализ ключевых слов.

To do this, add a keyword to your plan and go to the Plan Overview . Look at the Devices section, namely the Impressions bar. Rollover this and it will tell you what percentage of impressions come from each device category.

Cool, right? The issue is that there’s no easy way to export this data.

93.1% of all searches are in England. Let’s use the drop-down and narrow this down further… to counties.

Because you set the max CPC so high, these impressions should be pretty close to the actual monthly search volume for that keyword.

You can see that for the keyword “free keyword research tools,” 92% of impressions come from computers—devices with large screens.

7. See which devices people are using (and which you should be optimizing for)

Let’s start with the basics.

Go to the Keywords view. You should see a box at the top that looks something like this:

Filter > Keyword text > contains > enter one of the following: who, what, why, when, where, how.

This makes it easier to filter for these terms in Excel / Google Sheets if you export your plan.

But here’s what sometimes happens when you try to access the tool:

Keep reading. You never know, I might have a trick up my sleeve for unlocking exact search volumes. 😉

Just add a keyword (or many) to your plan—I’ll go for “hendersons relish.”

Most of this data is clearly aimed at AdWords advertisers. But here’s a quick trick:

For example, 3.9% of all searches for “luxury car rental” come from the city of Los Angeles.

You can see that for “hendersons relish,” 94.5% of all impressions comes from the United Kingdom. Hardly surprising, as it’s a British condiment.

1. Unlock EXACT search volumes.

Now let’s learn how to use it.

Don’t believe me? Take a look:

IMPORTANT : This is a very rough way of gauging search volumes. It is by no means definitive.

Do you want to discover new keyword ideas? Start here.

Hit the drop-down and make sure the max. CPC is set as high as possible. You can do this by clicking on the right-hand side of the graph, like so:

You should then see this screen:

You can also use this feature to help figure out WHO you should create content for.

5. Find lucrative keywords by looking at suggested bid.

If you ran a luxury car hire company, it might pay to create content that would appeal to folk from Los Angeles… even if it wasn’t totally car-related. This would be a great way to get on the radar of potential customers.

Here’s Google’s definition of what this is:

But you’re not limited to single words; phrases also work. And you can enter up to ten seed keywords/phrases at a time.

Now here’s the important part:

Next, click the “Tools” link on the menu bar and hit “Switch to expert mode.”

Now pay attention to the “ Impressions ” column. This tells you the estimated number of impressions your ad would get over the course of the next month if you were to run it for those specific keywords.

The number of times this article was shared on Twitter.

8% in Sheffield. Again, hardly surprising—that’s where it’s made. 🙂

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