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Now, you’ll need authoritative, trustworthy, comprehensive content to dominate. With long-form content, you can also cover a broader spectrum of sub-topics, as well, helping you to build content that can rank for a portfolio of related long-tail keywords.
But, even if your pages rank well and your website gets more organic traffic than your competitors, there’s always room for improvement. In fact, when it comes to search engine optimization (SEO), there’s no such thing as done .
All of these searches could be for the same product, but with extremely different intent. The best experience they can have is if the search results align perfectly with what they had in mind.
Customer journey mapping helps you increase the effectiveness of your SEO.
Reducing page load time isn’t just good for user experience, either. It also means better business results. According to Google and Deloitte, improving your mobile load time by merely 0.1s can boost conversion rates, for example, by 8.4% for retail and 10.1% for travel, as well as reduce bounce rates.
2. Conduct strategic outreach.
Often, a rel canonical will be specified in the HTML of a page when there’s duplicate content, or in the case of a retailer, canonicals are useful for dealing with product variations. For example, www.domain.com/shirts/this-shirt/ may be the main page for a shirt, Each color variation, though, may be differentiated through faceted search (e.g., www.domain.com/shirts/this-shirt?color=red, www.domain.com/shirts/this-shirt?color=blue, www.domain.com/shirts/this-shirt?color=yellow).
Companies run into SEO problems when instead each web page potentially has multiple URLs. For example, let’s say your home page is www.domain.com. It’s possible that this page may appear for the following URL variations:
These are actual product pages from a well-known, major retailer:
How to improve SEO is tightly tied with how to improve the user experience. Ultimately, you want qualified traffic that is going to have a valuable experience while on your site. You want them to find what they were looking for and to uncover the answers to the questions in their minds.
It’s hard work to generate superior SEO results. It requires a solid technical foundation. High-quality content is another must. But you can’t stop there. You need to spend the time and energy generating high-quality backlinks, as well.
In order to be visible in the organic search rankings, your pages need to be indexed by Google. If technical obstacles are in the way, then your search engine visibility can potentially go to zero.
It’s important to keep up to date with any pages that are inactivated, so that Google is aware that your site is functional and trustworthy.
Gone are the days when a 500-word blog post could rank for a competitive query with some SEO voodoo.
We cover the funnel in more detail in our article about ToFu, MoFu and BoFu.
Google doesn’t like 404 pages, as it leads to a poor user experience. If you’re talking about the destination of a link from the Google search engine results page (SERP), then it’s doubly bad, as the searcher took an action and not only couldn’t get any answers or information, but had to head back to the SERP to once again click to find what they were seeking.
1. Organize your website architecture.
In fact, brands that invest in premium content handily dominate Google search rankings. For example, Byrdie crushes billion dollar beauty brands without leaning on ads.
Backlinks are one of the most important factors in organic search rankings, and many companies unfortunately ignore it given that it’s one of the most challenging aspects of SEO. A stunning 66.31% of web pages do not have any backlinks.
So, are you ready to break out of the pack and gain massive organic traction? Read on, and learn how to improve SEO rankings so that your brand achieves greater visibility, traffic, leads, and overall performance.
With SEO strategy, it’s important to think holistically about your website. You need high-quality content, and you need high-quality domains pointing at your web pages.
Representatives at Google openly speak to the value of fast-loading web pages. And this focus can be seen in many Google initiatives, from Google DNS to Google Hosted Libraries, Google Fiber, PageSpeed Tools, AMP Project, Core Web Vitals, and Google’s contributions to the latest web performance standards and protocols.
Each of your web pages should have a single, unique URL.
Organic search delivers unprecedented growth opportunity for brands that invest in the channel. When you build out a sophisticated program and learn how to improve SEO, you can expect results like these:
How to improve seo through backlinks.
When you know what’s working, and what isn’t, you can optimize further to improve SEO results.
That will make it more likely that they will not only like your brand more, but they will also share and link to the content, also helping your organic search performance.
You should also leverage SEO tools like Clearscope and WordPress plugins like Yoast to make sure your content is properly optimized.
Remember that when exploring how to improve SEO, don’t just focus on content creation. You should also consider content pruning and prioritization. If you have old, outdated information, it’s quite all right to remove it, consolidate it, or update it. Your goal should always be to publish the most relevant content possible.
For example, you may have a content pillar page, but then also a related video, SlideShare, and infographic. This atomization of your content helps you to satisfy the information consumption preferences of different members of your audience, while also helping your SEO.
You won’t know how to improve SEO unless you track key SEO metrics, first. Use Google Analytics to measure organic traffic growth and conversions. Fire up Google Search Console or SEMrush to identify new keywords. Use software like Stat, or use a SERP API to monitor rankings.
As a cornerstone of your backlink acquisition process, you should conduct strategic outreach. Contact and build relationships with relevant and reputable publishers and influencers. Seek ideas from them upstream to ensure the output will thrill their audiences. The organic backlinks that you secure from them can be extremely valuable.
Terakeet finds strategic outreach and backlinking so critical in the SEO process that we’ve built a platform, Chorus, that enables us to precision-target publishers and influencers at scale, unleashing hundreds (and in certain cases thousands) of engagements with targeted audiences.
Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.
For help with services like Digital Marketing, SEO, and Content, contact Web Solutions today.