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If a dental practice in the Harrisburg area wants to rank in more local search results, they could optimize their page titles, meta descriptions, and site copy to include the keywords “Top Harrisburg Dentist” or “Award-winning Harrisburg Dentistry.”
This makes it crucial for local businesses to adopt mobile responsive site designs. When your site is responsive, it will look great and perform well, no matter the device someone uses to access it — a desktop computer, mobile device, or tablet.
All of these examples include a keyword that shows the location of your business, which will help you rank highly for that specific keyword.
On-Page Local SEO.
Local search engine optimization (SEO) is a strategy that is hand-crafted for local businesses looking to increase their visibility in search engines, reach more customers, and of course — earn revenue.
At Theia Media Agency, local keyword research is included with every package.
These citations contain information like your company’s name, address, phone number, and website.
If you want to rank at the top of search results on search engines like Google, you’ll need to focus on these local SEO services for your business.
If you want site visitors to have the easiest time possible finding your physical location (which you should), adding your address to current website pages is a must.
One of the most important things when implementing a local SEO campaign is to target local keywords. This means including your town, city, or state’s name to the front end of one of your services so that you can rank for location keywords in your geographic area.
4. RATING AND REVIEW MANAGEMENT.
At Theia Media Agency, we know that every business is unique and different — which means every business has different goals, a different audience, and a different budget.
With platforms like Google Analytics, you’ll be able to see in real time how your local SEO is performing, which will allow you to directly tweak things that aren’t benefiting your campaign.
Reporting is one of the things we do best. We never want you to be in the dark with your campaign, so everything that can be reported on, we’ll report to you!
When potential customers search businesses like yours in their area, you want to appear at the top of results.
Custom local SEO services fromTheia Media Agency.
The listings at the top of search results make up Google’s local SEO 3-pack. Searchers can see the locations of these pizza shops on the above map, and clicking the results displays the restaurants’ Google My Business listings.
If you want your business to appear in Google’s local SEO 3-pack, at the top of results, you need to claim and optimize your Google My Business listing. You’ll also want to keep your business name, address, and phone number (NAP) information consistent across your online listings to improve your chances of earning a top spot in results.
We know that we’re not the only ones that like to have a timeline. Included with every local SEO package is an online project management schedule so you know what to expect and when.
Just like you want to know about your traffic, you want to know how your GMB profile is performing as well. Don’t worry, we have you covered.
How do you earn links?
Newsworthy and noteworthy content can spread extremely fast across the Internet, and you can effectively target the audience that is interested in your message. Online PR through earned media is an effective and efficient and often cost-effective method in combination with traditional public relations. Online press releases can sometimes create additional authority by sending traffic and links back to your site. We will help you announce a new initiative, developments, product, and service offerings from your company and extract the best SEO and PR benefits. Link Building (Authority):
There are 3 core parts of an effective optimization campaign. A simple acronym from the marketing industry will help you remember. CTA – in marketing references “ C all T o A ction”. Thus, your search engine optimization call to actions are:
Are you banned from Google? Have you got “bad neighborhood” links negatively impacting your search engine results? Our in-depth SEO Services will provide analysis on SEO Hazards in your backlinks, page formatting, site structure that may have been implemented by previous firms or internal personnel that are in violation of Google’s Webmaster Guidelines. These SEO Services will help you uncover and repair issues that can negatively impact the ranking performance of your site.
We identify competitors that compete with you in the entire cross section of keywords that we have identified. We study and examine and analyze Search Engine Results s to find close competitors who also appear in the top 10 positions for your targeted keywords. We utilize this data to identify competitors who have a working SEO strategy that may be worth emulating. We review the total number of backlinks for each specific competitor and gain deeper insights into how your website’s authority compares. We examine each competitors’ exact backlink profile to uncover and determine how you might leverage new backlink opportunities. We compare your Trust Flow and Citation Flow against top competitors in one comprehensive view. We can identify whether authority metrics could be the deciding factor in your SEO campaigns success and determine what SEO tactics or services are needed. Fresh content and total indexed pages are key ranking factors for modern search engines.
You determine the hours needed and you decide when to use SEO Company’s Internet marketing expertise and advice.
Mobile SEO Services: (Technology)
Our International SEO Services targets international and multilingual markets so that companies can reach out beyond their national borders to a worldwide audience. We employ comprehensive and proven strategies to effectively market yourself and build international search engine rankings.
Click to Expand All Reports Included in The Initial Analysis Report.
Do you believe you have a strong opportunity to build a community Web 2.0 site? If you are starting, or are planning to, we can provide a tried-and-true road map for success in building, growing and maintaining a successful online community. We will discuss your goals, then we will build a step-by-step road map that you can then implement.
Ecommerce SEO / Product Feed optimization is key to any successful Google Shopping campaign. We optimize your product titles which is one of the most important factors in whether Google will think your ad is relevant to the user’s search query. Additionally, a great product title will entice more shoppers to click on your product. We will help you target users who go online to compare products from different vendors or search for an online store or product by category. We verify that your systems are providing all the required data in the right format according to Google’s product data specification. We make the most of Google Shopping, by helping e-commerce retailers to apply more advanced techniques to optimize and enhance their product feeds. By ranking well in these searches, your customers can find and buy your products with just a couple of clicks.
Are you at a loss when it comes to adding new pages? Have access to writers but don’t quite know what to get them to write about? Not sure how to expand the current information on your website? With a content action plan, we will help you further your online information through brainstorming and exploring further avenues of content both through implementation and creation.
We feel that this is one of the most important elements in establishing an SEO strategy. There is often confusion in what truly constitutes proper keywords. Our research will often uncover hundreds (if not thousands) of keywords that are applicable to your project. Our Keyword research is the most comprehensive in the industry. When building your list of focus keywords, we identify:
The “meat” of the initial analysis reports is in the competitive Keyword analysis report where we combine all the information from the various above reports together. This information is combined with actual search volumes and then combined with position expectations, keyword challenge ratings built upon Moz Domain Authority, MozRank, Trust Flow, and Citation Flow, then further combine all this information with real-life potential website visitor counts (not just search volume). Further, we create a ratio comparison against difficulty, challenge, current positioning, cost, monthly value, and annual TruVisitor© value which provides a keyword by keyword ROI analysis. We break that ROI analysis into a complete cross-section view of all online competition for each keyword and then sort the results into 4 priority groups. This gives you a clear priority of keywords based on how quickly you can expect to achieve rankings for each and the traffic you can reasonably expect for the effort needed to achieve the rankings along with the ACTUAL value of each.
Our SEO Services are the most comprehensive in the industry. Listed below are just a sampling of some of the SEO Reports and SEO Services that we provide. SEO Analysis reports can be purchased independently. Our SEO Services are provided in a comprehensive and holistic methodology and approach. We approach accountability through regularly scheduled weekly meetings with each of our clients. We provide detailed reports of results and outcomes through comparison with well-established benchmarks. We believe that effective Search Engine Optimization is not a one size fits all method. Any firm that sells “packages” that they apply to all clients does not serve their clients best interest. Some clients need content, others, need authority, while others have technical issues that are preventing success, most need a unique combination of all of these services. We know that overuse of a single tactic (such as link building alone) is not an effective way to build long-lasting results which is why we do not offer “ala carte” services. A blended combination of the right SEO services determined by a strong commitment to research and analysis and then applying the needed techniques by a team of professionals will lead to top results that serve an organization’s needs over a lifetime. Our approach (the right approach) to SEO is through an ongoing process, not a “one and done”. We often work with large organizations where some part of the SEO process is handled internally, or by another partner and we will adapt our approach and consultation to meet the needs of multifaceted teams. We expect to be held accountable for the outcomes and goals of your SEO efforts and as such we expect to provide influence and guidance to the SEO services we aren’t providing directly. Finally, all of our services comply with Google Webmaster Guidelines, to ensure that your site complies with their requirements.
A comprehensive overview of every backlink to determine its quality. We identify and study key metrics like trust and citation flow. We review backlinks grouped by domain, anchor text, and URL. Intuitive graphs make it easy to break down items like “follow” vs. “no-follow” and image vs. text links. We Identify the domains with the most link authority with Trust Flow, Citation Flow, and Alexa Rank metrics. This will show the most valuable links, or pinpoint potentially toxic links damaging the authority of your website, so those links can be disavowed through the Google Search Console.
Based on the Keyword Research SEO Services report above, we will show you where you currently rank on all prospective keywords, giving you a very clear benchmark to measure against over the life of your SEO Services project.
Have SEO Company spend time with your company, meet with you or your team, evaluate your projects, and provide expert advice to make your current or next Internet marketing project a success.
A comprehensive Website analysis that assesses your site from a user perspective, determining areas where visitors may struggle to find what they’re seeking, and prevent you from reaching your conversion goals. The primary goal of these SEO Services is to provide you with recommendations and solutions that correct these problems, improve conversion rates, and encourage return visits, sharing and natural linking. Depending on the depth of your needs, the use of focus groups may be considered.
National SEO Services: If your company markets products and services on a national level, our National SEO Services are designed with you in mind. Applying Proven and time-tested techniques for the development of content and authority that gain results in a national setting has been our calling card for over a decade. Whether you are B2B, B2c, have a physical product, intellectual product, are an information service, or professional service we have the knowledge and experience to bring you the results that your campaign deserves. We work well in complex multi-business unit situations and coordinate and cooperate well with multiple vendors. Whether you need us to drive the project management or be just a cog in the machine we will get you national ranking results and move the needle for your business objectives.
If you are having difficulty with your quality scores or have a poor converting ad campaign, a pay per click audit might be what you need. We will go through all aspects of your ad campaign, examining your landing page(s), ad copy quality, keywords, CTR, ROI essentially everything that can (and will!) impact your pay per click campaigns that negatively impact your bottom line. We will make recommendations for changes to improve ROI including quality score specific changes to improve scores – as well as suggest A/B testing where appropriate.
We are available to do on-site training for social media, pay per click and other search engine marketing techniques for you and your team. Please let us know your needs, and we will customize the training for you. There is a minimum full-day requirement, which can be split over two sessions. We are available Worldwide.
SEO Hazard Analysis, Identification, and Correction Consulting (Technology)
A comprehensive review of the analytics your site(s). This SEO Services report which is sometimes hundreds of pages long will give you a complete review of site and visitor performance. We will provide you with comprehensive suggestions for how to improve top landing pages, content, link building, marketing, and information structuring and opportunities to “silo” information to improve critical web metrics (i.e. conversion rates, time on site, bounce rates, bookmarking, and more) Additionally we will look for areas where analytics is not installed correctly providing you with step by step instructions on the best practices for analytics configuration.
To look at all aspects of Content, Technology, and Authority to provide an initial direction and identify which SEO services are needed in a given project.
We optimize video content for search engine traffic. The goal of video SEO is to have your video content appear in video search engines along with your traditional content in the organic search results. Additionally, the goal is to direct or encourage traffic to your website and not to your video hosting provider. Our Video SEO Services include a range of multimedia strategies to build rankings and drive traffic to your website.
One of the first steps in beginning any successful SEO Campaign is a complete and comprehensive review of where your website currently stands. We completely review and identify all potential roadblocks that would prevent your website from achieving exceptional rankings. The size, complexity, and scope of the project will affect the overall pricing of your website’s comprehensive SEO Services review.
Our Professional SEO Services are based on the number of hours a given project demands. To estimate the amount of time that a search engine optimization project will take we start with a comprehensive initial analysis. Any SEO Company that just “signs you up” for SEO services before doing the comprehensive research is “guessing” and is either undercharging you (you won’t reach your objectives) or is overcharging you (You’re paying too much for your objectives). Through our Initial Analysis Report we can:
Tied closely to our keyword research are a comprehensive set of suggestions on how to improve the quality, focus, and quantity of the content you need to build or corrections to the pages you already have. Complete density analysis of existing webpages may be provided along with keyword selection and incorporation suggestions for existing pages with these SEO Services.
Local SEO Services: More searchers (especially on mobile devices) are looking for local businesses. A local search typically can include a location modifier on a keyword and is sometimes used by customers seeking a business or product in their area. Local SEO can help your business stand out in the SERPs. We effectively implement and use local ranking factors like name, address and phone number (NAP) and customer reviews. When these types of searches are performed, the search engines often provide a geographic map of local business listings with important contact, website link, reviews, and directional information. Our Local SEO Services will help you to rise to the top of organic results and even get featured in the carousel. Local search advertising (also available) specifically targets local consumers that by their own search behavior demonstrate that they are ready to buy a certain product or service. A higher conversion rate can often be obtained by reaching these local customers seeking your products and services.