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Keyword Hero pairs your visitor’s sessions with the keywords they used to land on your page, all within your Google Analytics account. In other words, this tool gives you an understanding of the search intent of your organic traffic.
The tool helps you drive traffic to your Google Ads campaigns and website, monitor both paid and organic rankings on Google, Bing, and Yahoo, and obtain reliable and accurate contact information for leads.
ContentKing is a real-time SEO auditing and content tracking tool — it tracks your website 24/7 so any issues related to SEO don’t go unnoticed for too long. The tool is cloud-based, meaning there’s no installation required and your data and reports are available whenever you need them.
Internet Marketing Ninjas is an SEO-focused company with a variety of free tools you can use to compare your website against the competition, optimize web pages for certain keywords, generate meta tags, and increase organic traffic to your website.
Here are some more actions you can take with Keyword Hero:
13. Keyword Hero.
Each report is divided into sections to help you easily analyze your site and identify targets for optimization. Here are a few features of the report:
SEOquake is a Google Chrome extension that automatically checks a web page’s SEO parameters quickly for free. This includes on-page SEO audits, internal and external link reviews, real-time URL and domain comparison, and data file export.
With ContentKing, you can also:
SpyFu is a competitor keyword research tool for Google Ads. In addition to keyword research, it helps with PPC competitive research, SEO competitive research, and the creation of custom lists and domains.
In addition to a detailed SEO audit of your website, you’ll gain access to 1,000 subpage audits, email reporting and alerts, and keyword monitoring.
What makes KWFinder unique is how seamlessly it shifts between languages and regions so that you can serve your audience no matter where in the world they are.
The Moz Pro subscription serves as an all-in-one tool for increasing your business’ search ranking. Moz’s collection of research tools provides subscribers with the resources they need to identify SEO opportunities, track growth, build reports, and optimize their efforts.
Aside from that, the tool checks your links 24/7 and informs you of any changes so you can take immediate action in case a link is lost or broken.
This is helpful because you can make corrections to broken links immediately (or hopefully, before a page goes live). Check My Links is ideal for developers, content editors, and web designers according to its creators.
If you’re buying a website domain that has been used in the past, or you’re rebuilding a poor SEO strategy, you may discover some problematic backlinks while conducting your audit. Artificial or unnatural links have the potential to seriously hurt your search ranking. Remove’em helps get rid of those links.
Price: $39/ mo for Basic, $69/ mo for Professional, $129/ mo for Unlimited.
Here are some more key features of GrowthBar:
Here’s what you should look for in Google Trends:
your website the way search engines like Google see it — this way, you can improve your ranking and relevance for your target keywords.
Microsoft Bing Webmaster gives you access to many tools that offer insight into your website such as reporting, diagnostic, and SEO tools. The SEO tools that you can use for free have the power to help you analyze your website, manage backlinks, and review keywords to ensure your site is well-optimized for organic search.
Next, let’s look at some paid SEO tools. (Note that some of these tools have free trial periods. Some also offer entirely free plans but with restrictions in terms of flexibility and customization.)
The goal of marketing is to generate traffic and qualified leads via the company’s website. That’s why, as marketers, we need to understand exactly what we can do to improve the SEO of that website.
Here are some examples of website elements Google Search Console will teach you about and help you optimize:
Price: Pay as You Go (starting at $5), $19/ mo for Small Business, $49/ mo for Professional, $179/ mo for Unlimited.
Toolkit allows you to track a website’s visibility improvement over time as well as identify which keywords it’s ranking for, what the page’s rank is for a keyword, the keyword’s monthly search volume, and more.
Sometimes you don’t need an SEO tool with all the bells and whistles if you only need to do keyword research. KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting. You’ll find keywords that aren’t too difficult to rank for but still carry the potential to bring in traffic.
SEMrush is an elaborate dashboard that reports on the performance of domains as a whole and their specific pages. SEMrush offers numerous resources, one of which is the SEO Toolkit.
Note: Some of the free tools below also offer paid plans while some of the paid tools also offer free plans — so, we recommend you check out the pricing pages for the tools you’re most interested in to determine which plan is ideal for your needs and goals.
Now that you’ve learned about some of the best free and paid SEO tools on the market, determine which option will help you achieve your SEO goals and get started auditing, optimizing, and monitoring your website, individual web pages, and content.
There’s nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.
With AnswerThePublic, you can also:
SEMrush also allows you to:
Knowing the right keywords to target is all-important when priming your web copy. Google’s free keyword tool, part of Google Ads, couldn’t be easier to use. Plug your website URL into the box, start reviewing the suggested keywords and off you go. Jill Whalen, CEO of HighRankings.com is a fan and offers advice to those new to keyword optimization: “make sure you use those keywords within the content of your website.”
Though there’s no right or wrong way of auditing links, there are a few pointers to bear in mind when determining the frequency.
SpyFu essentially allows you to ‘spy’ on your competitors by helping you pinpoint the keywords your competitors purchase for online advertising and by singling out the words and phrases that generate the most traffic. In this way, you can keep a step ahead of other companies or services working in your industry and attract more traffic to your own sites.
An SEO crawler can help you discover and fix issues that are preventing search engines from accessing and crawling your site. It remains an essential yet elusive tool in the arsenal of any good SEO expert. We caught up with Julia Nesterets, the founder of SEO crawler Jetoctopus to understand what exactly an SEO crawler and why is it so important.
Since its initial release in 2011, Ahrefs has quickly become one of the most popular SEO tools on the market, and it is used by web developers and content creators around the world to grow their online presence.
Best free SEO tools.
Majestic SEO tools has consistently received praise from SEO veterans since its inception in 2011. This also makes it one of the oldest SEO tools available today.
Although we’ve highlighted the best paid-for SEO tools out there, a number of websites offer more limited tools that are free to use. Here we’ll look at the best free SEO tools available.
You can even report spam and request reconsideration if your site has incurred a penalty. Plus, if you don’t refer to their Webmaster Guidelines now and again, well, you’ve only yourself to blame if you go wrong. Search Console is constantly updated, and new features are on the way, such as new URL inspection tool or the new sitemaps report.
There is both a free and paid version of SEO Spider. The free version contains most basic features such as crawling redirects but this is limited to 500 URLs. This makes the ‘Lite’ version of SEO Spider suitable only for smaller domains. The paid version is $180 per year and includes more advanced features as well as free tech support.
Ahrefs comes with all the tools you need to explore and grow your online presence. A central dashboard gives you an overview of your projects’ ranking, traffic, and backlinking. From the landing page, you can easily access each of the five core Ahrefs elements, outlined below.
The internet has evolved a lot since those early days, and major search engines such as Google now process far more “off page” information when determining their search results, not least by using semantic processing, collating user data, and applying neural networks for the machine learning of patterns, trends, and personal preferences.
Even if you don’t sign up to Moz Pro, a number of free tools are available. There’s also a huge supporting community ready to offer help, advice, and guidance across the breadth of search marketing issues.
Key tools include the ability to audit your own site using the Moz Pro spider, which should highlight potential issues and recommend actionable insights. There’s also the ability to track your site rankings over hundreds or even thousands of keywords per website.
One of the most attractive feature of SEO Spider is its ability to perform a quick search of URL’s, as well as crawl your site to check for broken pages. This saves you the trouble of manually clicking each link to rule out ‘404 errors’.
Reasons to avoid.
1. It offers real-time feedback . An SEO crawler can quickly crawl your website (some crawls as fast as 200 pages per second) to show any issues it gives. The reports analyzes the URL, site architecture, HTTP status code, broken links, details of redirect chains and meta robots, rel-canonical URLs, and other SEO issues. These reports can be easily exported and referred to for further action by the technical SEO and development teams. Thus, using an SEO crawler is the best way to ensure your team is up to date on your website crawling status.
Google’s free service helps take the guesswork out of the game, allowing you to test your site’s content: from simple A/B testing of two different pages to comparing a whole combination of elements on any given page. Personalization features are also available to spice things up a bit. Note that in order to run some of the more complicated multivariate testing, you will need adequate traffic and time to make the results actionable, just as you do with Analytics.
Lastly, reducing above the fold (ATF) ads, or ads that appear in the first screen view, is huge for both page speed and SEO. If an ad isn’t loading in the first screen view, the site will appear to load faster (how Google measures it), since users don’t notice when an ad loads if it’s below the fold.
The tools main focus is on backlinks, which represent links between one website and another. This has a significant influence on SEO performance and as such, Majestic has a huge amount of backlink data.
Gauge details about number of visitors and their country, get a site’s traffic history trended on a graph, and more. The toolbar includes buttons for a site’s Google index update, backlinks, SEMRush ranking, Facebook likes, Bing index, Alexa ranks, web archive age and a link to the Whois page. There’s also a useful cheat sheet and diagnostics page to have a bird’s view of potential issues (or opportunities) affecting a particular page or site.
Google’s SEO spiders are programmed to collect information from webpages and send it to the algorithms responsible for indexing and evaluating content quality. The spiders crawl the URLs systematically. Simultaneously, they refer to the robots.txt file to check whether they are allowed to crawl any specific URL.
Value-priced SEO tools for all business sizes.
How often should a site audit links?
However, while useful for keyword research purposes it’s important to realize the numbers provided are approximations rather than exact figures, and intended to provide a guide to popularity rather than exact real-time search volume.
So is it worth retrospectively adding backlinks? It’s worth adding backlinks to content that was posted a while ago, especially if a page is high-quality and on the same subject. This will also help preserve the equity of that page.
Consider a website with hundreds of old, very low traffic pages with no links (e.g. eCommerce/news). Is it worth either 301 these pages to relevant key hubs or update the page with backlinks to the relevant key hubs without updating the dates?
There’s also a keyword research tool to help determine which keywords and keyword combinations may be the best for targeting, and there’s also a backlink analysis tool that mixes a combination of metrics including anchor text in links as well as estimated domain authority.
Ahrefs boasts a number of powerful features that help set it apart, including a proprietary web crawler second only to Google in size and speed. While price points are broadly aligned with those of similar products, best-in-class link analysis, powerful research tools, and knowledgeable user support help make Ahrefs one of the best options for understanding and improving your domain’s online presence.
An SEO crawler can help you discover and fix issues that are preventing search engines from accessing and crawling your site. It remains an essential yet elusive tool in the arsenal of any good SEO expert. We caught up with Julia Nesterets, the founder of SEO crawler Jetoctopus to understand what exactly an SEO crawler, why is it so important and a bevy of questions about backlinks in general.