WEBSITE SEO TECHNICAL CHECKLIST

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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SEO is a major undertaking for any marketer— and it’s imperative to the success of your website for several reasons. You could have an amazing product or life-changing service, but if your website is not visible on search engine results pages (SERPs), no one will know it exists.

Google’s ever-evolving algorithm makes the job even harder. However, even though you must constantly adapt your SEO strategies, there are certain things that remain critical and shouldn’t be missed to boost your website’s visibility.

You need to make sure that your page's content matches the searcher's intent.

In fact, long-tail keywords, despite typically being lower volume than head terms, deliver a higher conversion rate.

The site audit report will flag pages that have more than one H1 tag in place, and you should take the time to resolve these to ensure only one exists on each page.

Technical SEO Checklist.

You can read this guide to executing an internal links strategy that works and begin to identify pages that need to be linked to from other pages or which hold authority that could be distributed elsewhere across your site.

If there is only a small number of incorrect links, update these manually in your CMS. However, if these are site-wide (which they often are), you need to update page templates or run a search and replace on the database.

You can use the Semrush site audit tool to ensure that your website can actually be crawled and indexed.

Bing Webmaster Tools is the equivalent platform, just providing data and insights for their search engine.

Simply go ahead and start a crawl; if this is blocked, search engines won't be able to crawl or index your site either.

In addition, you could use a tool like AlsoAsked.com that scrapes and returns 'People Also Asked' results to find further ideas and questions to answer with your content.

It is fairly common to find 302s used in place of 301s, and while Google has confirmed that 302s pass PageRank, the fact remains that if a 302 redirect isn't expected to be removed at any point in the future, it needs updating to a 301.

12. Analyze The Intent of Pages That Rank.

The most common reason why multiple H1 tags exist is that your site's logo is wrapped in one, as well as the main heading on the page.

Learn more in this guide on how to identify intent in search and use this handy visual as a starting point to classify search features by intent type:

It is really important that you are only allowing Google to index one version of your site.

Let's say you are looking to target a term at a nationwide level. You might have identified a high search volume and a realistic keyword difficulty, but if the SERPs return local results, you are not going to see yourself ranking in prominent positions.

Google Search Console is an essential tool that provides you with invaluable insights into your site's performance as well as a wealth of data that you can use to grow your site's organic visibility and traffic.

30. Improve Title Tags, Meta Tags, and Page Content.

Once you have generated your sitemap, make sure that this is submitted to Google Search Console and Bing Webmaster Tools.

You can find your site's robots.txt file at https://www.domain.com/robots.txt.

But updating old content is one of the easiest tasks that you can implement to see big wins.

Most commonly, it is used to prevent certain sections of your site from being crawled and is not intended to be used as a way to de-index a webpage and stop it showing on Google.

Check whether you already have one in place.

In its simplest form, keyword mapping is a framework for the keywords you have chosen to target that mirrors your site’s structure. Driven by research, the ultimate goals of the map are to help you discover where to optimize, what content to build, and where you can add new pages to attract more traffic. — Andrea Lehr.

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